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Katie Massad Portfolio

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Table of Contents Resume 4 Samples of my written work 5 Samples of my creative work 9 Samples of my work designing t-shirts 14

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Katie A. Massad (T) 405.706.8426 (E) katiemassad@yahoo.com

Education University of Oklahoma (Norman, OK)

- Bachelor of Arts in Journalism and Mass Communication, Advertising Option / Minor in Psychology - Overall GPA: 3.4 - Planned Graduation: May 2015

Relevant Work Experience Fab Five Cheer Camp, Director/Founder (Oklahoma City, OK) May 2009 to Present

- Organize and teach a private cheer camp for elementary aged girls - Demonstrated growth annually from 20 attendees in 2009 to 80 attendees in 2013

Katie’s Concierge Service, Self-Employed (Oklahoma City, OK) May 2011 to Present

- Manage concierge service business, assisting up to five clients simultaneously Stella & Dot, Independent Stylist (Oklahoma City, OK) July 2011 to Present

- Manage jewelry trunk shows at four separate clients each quarterly - Utilize organizational and communication skills to increase sales

Stella Rae’s Clothing Boutique, Retail Employee (Norman, OK) June 2013 to Present

- Promote Stella Rae’s clothing and develop client relationships Twin Hills Golf and Country Club, Beverage Cart Server (Oklahoma City, OK) Feb. to Sept. 2012

- Utilized organizational and management skills to assist members and staff with their needs Honors and Awards § Member of Alpha Lambda Delta Honors Society

Relevant Coursework § Advertising: Introduction to Advertising, Advertising Research, Advertising Media, Advertising Copy and Layout § Mass Media: Marketing, Writing in the Mass Media, Mass Communications Relevant Skills § Proficient on PC and Mac operating systems § Proficient in Microsoft Office (Word, Excel, PowerPoint, Access, Outlook) § Journalism experience: fact checking, feature writing, news story writing, etc. Campus Involvement § Alpha Phi Sorority-Phi Chapter (2011-Present) § New Member Educator for the Alpha Phi Sorority (2012) § T-Shirt Chairman for the Alpha Phi Sorority (2012 – Present) § Member of the Gaylord College Advertising Club (2012-present) § Executive Officer for A Life to Love organization (2013) Community and Volunteer Activities § Volunteer for Father Flanagan’s Boy’s Home – National non-profit organization (2009-present) § Volunteer for the Governor’s Mansion – Friends of the Mansion (2013) § Member of the Oklahoma Media Network (2012-present) § Member of the Oklahoma City Advertising Club (2012-present)

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Wri t ing Sample 1: Disneyland

The Happiest Place on Earth

The thought of living a fairy tale life crosses the minds of many people, young and old. A

fairy tale consists of perfection and happiness. Achieving these things completely comes as a task

to many and maybe is not even attainable. Walt Disney, a huge contributor to the idea of fairy

tales, created a theme park called Disneyland. Displaying numerous aspects of joy, bliss, and a

carefree land, Disneyland’s catchy slogan is “The Happiest Place on Earth”. What makes

Disneyland able to be portrayed as such? Is it the age of the people attending? Maybe it is the

region it is in. What makes it the happiest place on Earth?

An experiment being done involves two groups of 10 people from ages young and old, yet

both groups contain the same amount of people from each specific age. The first group is going to

Disneyland only, while the second group is going to Disneyland as well as another theme park, Six

Flags. If the two groups go to Disneyland even if it is or is not being compared to another theme

park, then it will be clear to both groups that Disneyland’s attractions make it the happiest place on

Earth. The independent variables of this experiment are the specific ages of the people in each

group and the theme parks the groups go to. The dependent variable is the opinions and emotions

felt by both groups of people after their visits to determine if Disneyland truly is the happiest place

on Earth. The groups’ level of happiness can be operationally defined by the amount of positive

emotion released after their visit to Disneyland. This can be measured by asking a human observer

to monitor each group to determine how often they smiled.

For the manipulated variable, the experimental group in this experiment is the group of

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people who are going to both Disneyland and Six Flags. The control group is the group of people

who are going to only Disneyland.

This experiment can end up producing incorrect results that are not as desired. Some errors

can include, the person observing and measuring the amount of times each participant smiles

could miscount and skew the relation of amount of smiles versus a person’s happiness. Another

error could be that the groups could have been to Disneyland before, resulting in them not having

as much excitement during and/or after their experience at the theme park. To avoid these errors, it

is necessary to have the observer have a past of observing intricate details about one’s emotional

state. This is necessary to be able to receive the correct amount of information from each

participant. Also, to avoid the lack of excitement due to previously visiting Disneyland, each

participant needs to clarify whether or not they have been to Disneyland.

It is clear that when an experiment is highly developed and detailed the correct results will

be the outcome. After conducting this experiment attentively, the ability to determine whether or not

Disneyland is truly “The Happiest Place on Earth” should prove to be very simple.

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Wr i t ing Sample 2: Autob iography

Bonded for Life

March 24, 1993, 5 pounds and 3 ounces, a child by the name of Katie Alexis Massad had

been brought into the world. As a newborn child, Katie had no clue who any of the faces staring at

her were, why her cheeks were being pinched continuously, or what kind of environment she was

about to be raised in. As the years flew by and Katie grew older, the true meaning of family was

brought to her attention. She began to gain the knowledge that just because she was born in

Oklahoma does not mean that she is strictly Oklahoman and nothing else. Trying to explain

genetics and family heritage to a young child can be a difficult task for many. Katie had a difficult

time completely comprehending her heritage, but as the days went on, it became clearer to her.

Katie’s heritage was explained to her, step-by-step visually and orally. She finally figured out

her roots and that she is one half Lebanese. At a young age of 6, the word Lebanese truly does

sound foreign, but living where Katie did gave the word Lebanese a new meaning and honor.

Being raised in Oklahoma, Katie began to realize how many relatives she had, which came as a

shock to her. Ones she knew personally, ones she didn’t know at all, ones she had met but does

not remember, and ones she wishes she did not remember. Lesli, the mother of Katie, did her very

best to try to explain the family connections with each “relative” Katie encountered, but none of the

explanations would stick or make any sense to Katie for that matter. Meeting new people nearly

everyday and calling them a “cousin” was pretty overwhelming and confusing for Katie.

At the age of 7, Katie began to attend St. Elijah Orthodox Church with her grandmother.

Most members of the Lebanese community attended this church, but walking in was overwhelming

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for her. The church is where she met many of her so-called “cousins”. Going to church every

Sunday and seeing those people who have the same connection as her made it feel like home.

Being there was like being with family for Katie. Taking a part in fashion shows, belly-dancing, and

Lebanese traditions made Katie feel more special than any average child her age.

As the years progressed, Katie’s attendance in the Orthodox Church dwindled. She still

continued to see her large Lebanese family on a daily basis. Going out to dinner would lead to

talking to an Aunt for an hour that she ran into at the restaurant. Being from such a large, yet close

family; it made Katie very appreciative of what she had been blessed with. Not every kid can get

together with their family in a huge room, hold hands and dance and sing all night long. Even

though Katie was not directly or even related at all to all of the people she considered cousins,

aunts or uncles, the different families combine into one large loving family. Having multiple

traditions makes the bond between a family that much more special. To this day, Katie Massad

thinks the family and traditions she was brought up in was the biggest blessing of her life. There

truly is no bond like the bond of a close-knit and happy family and Katie gets to experience that

bond for the rest of her life.

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Creative Work Samples

Fab Five Cheer Camp Since the Summer of 2009, I have directed a cheer camp I founded for 70+ girls, ages 5-10 in the Oklahoma City metro area. In this position, I taught and supervised the girls who attended the camp. I also design the t-shirts the directors and campers during the camp each year.

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Creative Work Samples During Fall 2013, I took a course called Advertising Copy and Layout. This course allowed me to expand my knowledge of using Photoshop and InDesign. Below are some of the creative pieces I constructed throughout the course. Paranormal University We were instructed to design posters to advertise a film being produced at the University of Oklahoma, called Paranormal University.

HTTP;//PARANORMALUNIVERSITY.OU.EDU/FACEBOOK.COM/PARANORMALUNIVERSITY.OU

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Creative Work Samples Paranormal University (continued)

http://paranormaluniversity.ou.edu/

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Creative Work Samples Etihad Airlines We were instructed to create advertisements that placed a positive look on Etihad Airlines.

The gold standard.

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Creative Work Samples Sam Noble Museum of Natural History We were instructed to create advertisements informing business people in the Oklahoma community that they have the ability to hold their events at the Sam Noble Museum.

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T-Shirt Design Samples Since Spring 2013, I have been the t-shirt chairman for my sorority, Alpha Phi, at the University of Oklahoma. I draw or sketch my design for each shirt and send it to a printing company.

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