2. BRIEFTo create a new, interactive adventure based game made
on theplatform Twine.To create marketing campaigns for the Twine
game: Directadvertising, In Direct Advertising and Promotion 3.
PRODUCTThe product I am marketing is a new, interesting & eye
catchinginteractive fictional Twine Game Hollywood Tower Hotel. 4.
PRICEThe cost of the game will be free for anyone as it is a web
browserbased game. 5. PLACEMy game will be available in any web
browser on the internet, ona website called TwineWeebly.This makes
it easy for people to access and a wide range ofpeople will able to
play it. 6. PROMOTIONI am going to create three types of promotion
for my marketingcampaign:Direct AdvertisingIn-Direct
AdvertisingPromotions 7. Marketing ObjectivesTo raise awareness
over my gameTo attract a new audience of twine users and add to
existing toexisting usersTo develop a community around my twine
gameTo create promotions and prizes for people who play my game 8.
SWOT Analysis 9. Marketing Schedule 10. Yearly Schedule 11. TARGET
AUDIENCERESEARCH 12. PRIMARY RESEARCHFirstly I created a flow
diagram, this i thought was a creative way to ask people questions
about twine andmulti-adventure games and ultimately ended on what
type of game they playedI wanted to know this because the type of
games that people play can reflect on what type of audience theyare
in.All together I asked 50 people to fill in my flow diagram and
gained a lot of useful knowledge about therecognition of Twine
among young people. 13. PRIMARY RESEARCHResultsAll of the people
who have not heard of Twine or any Twine gamesThis concludes to me
that most youth who play the conventional most popular video games
have not heard of Twine.This fieldwork has been conclusive in me
finding that young people do not play twine games because they have
not heard ofthem. My research led me on a bigger question, would
young people play it if they knew what it was? 14. I decided that
the best way to proceed was to gain abetter understanding of how
young people find outabout the video games that they play.This way
I will be able to draw from that and know themost effective way at
marketing my gameTo do this i created a questionnaire that i could
give outin the same places as my first part of primary
research.This will make it easier to compare my two pieces
ofresearch as the numbers were the same.PRIMARY RESEARCH 15.
PRIMARY RESEARCH You can see the most popular and effective type of
video gamemarketing for young people is online This helps me
develop my own marketing strategy as I now knowwhere to focus on to
attract young people to play twine games. you can see the people
who took part played a huge variation ofgames as you can see below.
16. SECONDARY RESEARCHFrom researching online, I decided to take to
Twitter where Isearched for Twine users by using using #Twine.After
doing some research, I found that the majority of profilesrelated
to Twine are very artistic and into indie
games.http://indiegames.com/2012/04/indie_tools_twine.htmlFrom
looking at this website, The people Ithink who would typically want
to play a Twinegame would be mainly male aged between 18 -mid
thirties. 17. SECONDARY RESEARCHAfter completing Richard Bartles
gamerdemographicWhat Gamer Am I ? I think thegamer type most
attracted to my game is and Explorer,The reason for this is because
my game involves the player having to search and explore thehotel
to find a way out. I think there is also smaller elements
ofSocializers as the gamer caninteract with character is the game.I
think the best marketingcampaignsuited for online explorers where
adverts could be setup on various networking sites as they could
search and explore various things on theinternet.Richard Bartles
Gamer Demographic for HTH 18. SECONDARY RESEARCHI have made a mind
map for my secondary research identifying different groupsof Twine
users and their game style and interests. 19. TARGET
AUDIENCESUMMARYMostly Male aged between 18 - 34 years of ageEnjoys
text based adventure gamesvery imaginative and creative
peoplerookie game makers 20. DIRECT ADVERTISINGDRAFTSAdvertisement
on Billboard Sponsor for a Formula 1 Team 21. IN DIRECT
ADVERTISINGDRAFTSHaving Facebook and Youtubeadverts would promote
my gameto a huge audience around theworld The cost of this
promotionwould be hugely out of my budgetSeeing as I have no budget
thisidea would be far out of my reach. 22. PROMOTION DRAFTS 23.
PROMOTION DRAFTS These merchandise Products would be great for
anaudience who are familiar with my game already. May not be as
effective as people who have not heard ofmy game have no idea on
what the T-Shirts, mugs andglasses are promoting.The feasibility of
these ideas could work as I could set upa competition and the
winners would receive theseproducts. 24. DIRECT ADVERTISEMENTS 25.
DIRECT ADVERTISINGI have created an official Twitter page for my
twine game, on here, followers can see updates onthe game and see
artwork and discuss the game using the hashtag #HTH.I think this is
a very effective way of promoting my game as lots of people in my
target audiencesage range would use socialnetworkingsites and I
feel having this account as the main source forimages and latest
updates will be very effective for promoting my game. 26. DIRECT
ADVERTISING Using a hugely popular blogging sitesuch as Tumblr
would attract wide varietyof different people. My plans for this
blogging site is tomake posts on the characters profiles as ifthey
were real in which theaudiencecanget a sense of personal
interaction withthe characters in the game. The idea is for the
audience to feel a sthough they can interact with the
gamecharacters and explore the hotel. 27. Attracting the audience
to myTwitter and Tumblr pageAfter thinking about how I would get
people to find my Twitter and Tumblr pages, I havedecided to use a
community group from Google based on Twine. Here I can promote
thegame and tell the audience the merchandise andcompetitionsthat
are up for grabs. 28. IN
DIRECTADVERTISEMENThttp://indiegames.com/index.html This gaming
website also offers lots ofpropertieswhich would bereally effective
for promoting my game. It features articles such as a top posts and
latest features in whichthe majority of the website users would
typically read. an interviews section where I could be interviewed
by the writers ofthe website which lets me connect with
theaudienceandtellthemexactly what they want to hear and finally
forums wheregroups of people can share information and talk about
the game. 29. IN DIRECTADVERTISEMENTBlogsPosting an article of my
game on asupernatural & Conspiracy blog.This is a good way of
attracting anaudience of my game because of thegenre they share.A
blogger could talk about my gamein a forum which could
encouragepeople to play it.http://suptales.blogspot.co.uk/ 30.
PROMOTION - MerchandiseThese Merchandise products feature in
myTwine game, I have created a Pen, A roomkey and a desk bell.These
products will create more awarenessover my game as they show the
audiencewhat is in my game. 31. PROMOTIONPromotional novelty hotel
donot disturb sign To distribute toindie gamers and
gamingconventions.This promotion would be veryeffective as it is
cheap to makeand would create a hugeawareness to the
rightaudiences. 32. PROMOTION - 3D BoardGameThe aim of the game is
for the player to gettheir character to the top of the hotel
first,Along the way, there are obstacles whichcould result in
having to go back spaces.Up to four people can play the game
usinglittle figures who are the four maincharacters in my game.I
will distribute the game to online bloggersas an introductory
offer, in return, a blogpost could be written and promoted for
mygame.The board game will become accessible toanyone after the
game has been released asmore people would know about it. 33. LINK
TO MY GAMEHTHhttp://db.tt/LgFW0Gxx
