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Lessons Learned nº 6 (07 - Avalanche Project Factory) www.fabricadestartups.com Email: [email protected]

Lessons Learned

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Page 1: Lessons Learned

Lessons Learned nº 6(07 - Avalanche Project Factory)

www.fabricadestartups.comEmail: [email protected]

http://www.fabricadestartups.com/
Page 2: Lessons Learned

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Direitos de Autor

• A metodologia FastStart e a organização do Bootcamp do Energia de Portugal é da responsabilidade da Fábrica de Startups S.A. detendo esta empresa todos os direitos de autor e de propriedade intelectual.

http://avalancheproject.blogspot.pt/

Page 3: Lessons Learned

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Irina QuintelaA designer organizada

Daniel Freitas O marketeer mediador

Paulo GourgelO visionário sonhador

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Ideia de Negócio

• A Avalanche é uma plataforma on-line que permite aos utilizadores fazerem upload de conteúdos gerados por eles próprios.

• O que distingue a Avalanche é o facto de permitir a co-criação de histórias, fictícias ou reais, recorrendo a conteúdos gerados pelos próprios utilizadores.

http://avalancheproject.blogspot.pt/

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Ideia de Negócio

O processo decorre em três fases:1 - Criação do argumento (em conjunto com utilizadores)2 - Realização de filme (com vídeos enviados por utilizadores)3 - Edição Final pela Avalanche

( e posterior partilha com utilizadores)http://avalancheproject.blogspot.pt/

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Modelo de Negócio

http://avalancheproject.blogspot.pt/

Page 7: Lessons Learned

Painel de ControloMétricas S2 S3 S4 S5 S6 S7 S8Entrevistas 5 10 17 0 0

Respostas 0 57 57 6 0

Aquisição 0 90 57 35 113

Activação 13 17 11 5 1

Retenção ? ? ? ? ?

Recomendação 0 1 7 8 2

Receita 0 0 1 0 0

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Actividades Chave:• Manutenção da plataforma online• Expansão da network• Marketing

Recursos Chave:• Físicos – IT• Intelectuais – Brand/ Marca

Actividades e Recursos

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• 1- Definir a metodologia e estratégia• 2- Monitorizar Execução de todos os processos• 3- Definir Parceiros• 4- Lançar Campanhas de Marketing• 5- Apoiar Clientes• 6- Avaliar Satisfação dos Clientes (Users e Brands)• 7- Gerir Recursos Financeiros (Pub das Brands no Site)• 8- Recrutar Colaboradores• 9- Avaliar Colaboradores• 10- Lançar a fase 2.0 (APP)

TOP 10 Processes

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• Outsourcing de editores de vídeo• Empresa com aplicação mobile Android / iOS

para upload de vídeos• Embaixadores da Avalanche PF• Cool Brands que se identifiquem com o

produto

Parcerias

http://avalancheproject.blogspot.pt/

Page 15: Lessons Learned

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Tarefas Realizadas

• Monitorização da campanha de Adwords• Tratamento de A/B testing das Landing pages• Definição/validação de Actividades e Recursos• Definição/validação de parcerias• Pedido de orçamentos para construção do

website• Elaboração do vídeo de apresentação para EP

http://avalancheproject.blogspot.pt/

Page 16: Lessons Learned

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Principais Lições da Semana

- As parcerias são essenciais para o sucesso- Quando queremos algo muito específico,

temos que exemplificar o que queremos- É impossível antever a “qualidade” da

participação do público quando falamos de co-criação

http://avalancheproject.blogspot.pt/

Page 17: Lessons Learned

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Próximos Passos

• Elaborar produtos mínimos viáveis (com e sem scriptwriting)

• Definir preços• Reavaliação do Modelo de Negócio• Análise de orçamentos recebidos• Preparação para última apresentação EP

http://avalancheproject.blogspot.pt/


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