EVALUATIONAUDIENCE FEEDBACK

QUESTION 1

From all of my responses everyone said that the trailer was effective. The next questions go into a bit more detail about the all my products. All results are from people in my target audience so I could gain accurate results to evaluate.

The first response says that the story line is made clear to the audience and the use of sound is effective. The nursery rhymes is also another factor which has helped to make the trailer effective. The nursery rhymes had a good effect on everyone that watched and done a survey so I think this is a good contributing factor that helps make the product more successful.

Most preferred how effective the antagonist was in the trailer and how well she has been portrayed throughout. As she looks innocent she is also the main ‘slasher’ which takes the audience by surprise. The audience found this as being more mysterious and intimidating too.

The setting was also effective in the trailer my audience found that the setting in the woods makes it more effective as the rural area suggests there is nowhere to run of hide which makes it more realistic for the audience. The axe was also another factor that helped make it be recognised as a typical ‘slasher’ based horror movie too.

Others said the way black and white was used in the trailer also helped make it have a stronger effect too. The black and white linked in with the old nursery rhymes helps it have a eary, sinister feel to it which made the trailer effective to the audience.

Areas I should improve on from this feedback

Throughout the trailer different shots have been used. But a common response was that a larger variety of shots should be used to make this more dynamic as a product. An example of different shots I could use was a low angle on the antagonist to represent her dominance in the movie which is a conventional shot in the horror movie genre to make the main antagonist appear as more intimidating to the audience. This can also make the trailer more realistic for the audience too by adding more shots such as that.

Another thing that could be changed to make the productmore effective is the font in the captions. Some said if the font was more of a bold font it would make the product look more effective. A common font used in trailers is just a bold sans serif font that’s easy to read.

Another issue was that the length of the trailer wasn’t long enough for the people that viewed it. But this can be improved by adding more shots. Some also said that this would be even more effective if more shots with the antagonist was added because she was really effective too. I think the main area I need to improve on is adding more shots and adding more with the antagonist with the other characters to show a bit more encounters. Showing another encounter in the trailer could also help make it more real for the audience which is important for the horror genre to have a better effect on them.

All but one person said the combination was effective. Most people said that they help show a link between each other and promote the movie. This has been done by showing the setting for example as being in the woods which links in with the title of the movie to help it be more recognisable to the audience. Also the way that the antagonist has been presented in each has proved to be successful as people could see the link. The antagonist is a distinctive looking character too with the long hair and the white dress so I think this is also something that has helped ‘The woods’ stand out.

An improvement I could make to make the combination between them stronger is having maybe a caption or a slogan that goes along with the title. This has been used for the ‘Sinister’ movie they put ‘when you see him’ as the catch line which can be recognised in all merchandise and advertising used for sinister. Also to improve I could possibly make the don’t for the title and captions in the trailer the same too to help create a stronger brand identity between the products.

I gained some really useful feedback from this question. I could specify exactly what was strong and week about the trailer which helps a lot. Many said the strength is the use of sound in the trailer. The use of the nursery rhymes with the heart beat to resemble someone being scared helps make the trailer more effective for the audience and more realistic too. Another strength that was significant was how well the antagonist is portrayed in the trailer. Also the way the axe has become a significant part of making the trailer a slasher based movie has helped as I wanted to create a slasher based horror movie trailer and make it clear so too. Another strength was the combination of the nursery rhymes, the black and white and the antagonist together. It was a good link to show that she was the girl who went missing from the newspaper article shown in the trailer. But it also makes it mysterious which helps create more suspense which has been shown in the answers from the question and previous questions. Another strength suggested is the mis-en-scene used. The woods proved to be a successful setting for the trailer.

Unfortunately there was a couple of things that will need to be improved on. The simple weakness to this was that the trailer could have done with being a bit longer. And someone said that not enough shots have been used in the trailer . So to make it stronger more shots would need to be used throughout the trailer to take the audience by surprise. Someone also said that the font used on the caption isn't very good . So the font used will definitely have to be another part that needs to be improved.

Over all the product is effective. And it does have some really god parts to it. But unfortunately it could do with some change such as the length, change on fonts and some different angled shots to improve the product.