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AppLift is the leading mobile games marketing platform, focussed on freemium games. We bridge mobile game developers who wish to acquire loyal gamers with publishers that are able deliver these at high-quality and scale. So far, we partner with 100+ game publishers such as King, Wooga and EA and with 1000+ publishers. As freemium mobile games are sky-rocketing and consumers already play ø 55mins on their smartphones / tablets per day, we help publishers around the globe to substantially benefit from these dynamics: By complementing their digital products & services with compelling games. This not only complements and monetizes traffic, but much more leads to incremental subscribers, increased satisfaction / loyalty and thus ARPU. We are 65 people headquartered in Berlin with offices in San Francisco and Seoul
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11
Mobile Games Mobile Games Mobile Games Mobile Games OpportunityOpportunityOpportunityOpportunity
AppLift GmbH –––– www.applift.com 2
Intro to AppLift
• We promote mobile games from 90 of the top 100 game developers
• And are the largest traffic source for some of these, delivering more
installs than Facebook or Google on a global scale
• Serving their customers‘ demand for mobile games, we partner with
Carriers, OEMs and Media Houses/TV Channels
• This drives substantial on-top revenue for our partners
• We are 65+ FTEs backed by HitFox Group and Prime Ventures with
our HQ in Berlin and offices in San Francisco and Seoul
AppLift GmbH –––– www.applift.com 3
The Mobile Games Market &
Users‘ Challenge
AppLift GmbH –––– www.applift.com 4
Worldwide Android Smartphone
time spent per app category1
Games
43%
Social
Networking
26%
Entertainm
ent 10%
Utilities
10%
News
2%Rest
9%
As users love Mobile Games, the industry is sky-rocketing
1) Flurry 2012: Flurry reaches 1 billion monthly unique smartphone and tablet devices across iOS, Android and other platforms
2) Newzoo, Juniper, eMarketer, AppLift
# Mobile gamers2
#412m 25%
#146m 38%
#129m 66%
Today YoY growth
Playing
Ø 55 min /
day1
AppLift GmbH –––– www.applift.com 5
However, users need guidance to easily discover the best games
# 120kGames in the
Apple App Store
# 240kGames at
Google Play
How to easily
discover the
best games in
this ocean?
Consumers challenge
+5k new games
each month
AppLift GmbH –––– www.applift.com 6
Delight users by enabling
their easy game discovery within familiar
content – your digital products
AppLift GmbH –––– www.applift.com 7
AppLift’s seamless integration formats enable users’ easy and engaging game discovery
Integration formats for Mobile Websites & Apps
Android & iOS Android
GameFinder app
PlayAds
(SDK)
Direct
(Icon+text)
GamesList
(iFrame)White-Label
App
AppLift GmbH –––– www.applift.com 8
Business Model & Reporting
• View clicks, installs and revenue
generated in real-time
Business Model
• We pay you a “commission per
install” (CPI) for each downloaded
game via the App store / Google
Play Store by your users
• CPIs range between 0.5-4 USD
(depending on game/ operating
system, country)
• Example: Monthly on-top revenue
Reporting
10m active
monthly
users
ø
Click-through-
rate
5%
ø
Install-rate
8%
ø
Revenue per
install
2 USD
80k
USD
AppLift GmbH –––– www.applift.com 9
1 & 2 Direct Integration & GamesList
AppLift GmbH –––– www.applift.com 10
Integration of games into both mobile web & apps of biggest Austrian newspaper krone
Games are presented
within the content...
…or as a category in the
navigation…
…which redirects to the
iFrame
Prominent integration
to landingpage……and to navigation categories
+
AppLift GmbH –––– www.applift.com 11
PlayAds (SDK)
AppLift GmbH –––– www.applift.com 12
Delight users with an engaging & entertaining game discovery in your native app… (1/2)
• Easy integration:
SDK will take no
longer than 20mins.
Our tech team will
fully support the
implementation
• Fully customizable to
your look & feel
• eCPM up to $30 as
users are engaged
and entertained
PlayAds (SDK)
User taps… …and unwraps by scratching
AppLift GmbH –––– www.applift.com 13
…customizable to your design requirements (2/2)
Your
design
Images and text are customizable directly from the server (no need to resubmit the app)
AppLift GmbH –––– www.applift.com 14
Dedicated mobile games channel presented as an engaging gift to CLOSER users (French celebrity app)
• AppLift customized and designed the SDK to fit Closer’s layout
• Highly successful as games are perceived as value-ad: Conversion rate >30%, eCPM: $30,
industry benchmark: $9
Click “Jeux”… …open gift… …scratch to open… ..and install for free
AppLift GmbH –––– www.applift.com 15
Contact
Daniel HeerHead of Strategic Partnerships
Email: [email protected]
Tel.: +49 (0) 173 260 94 97