Planning.

Survey responses; Question one: Gender?

The responses were that 3/8 people that took the survey were male, and 5/8 were female. This helps me produce my magazine because I will target it at females instead of males because of the results of question one. Therefore I will include content that would attract a female audience rather than a male. I will also include colours that are more likely to attract females.

Survey Responses; Question two: Age?

The responses to this question were that 1/8 people that took the survey were in keystage 3, 2/8 were in keystage 4 and 5/8 were in keystage 5. This helps me to produce my magazine because the majority of people were in keystage 5, so my magazine will target a more mature audience. Therefore I won’t include things like games which would attract a younger audience, instead I will include content which attracts an older audience.

Survey Responses; Question three: Favourite Genre?

The responses to this question were varied because I left it as an open question so that they people taking the survey had more choice on what they wanted to select. From the results 2/8 people like hiphop music, 1/8 likes Indie music, 1/8 likes all music, 1/8 likes metal music, 1/8 likes R ‘n’ B music, 1/8 likes pop/rock music and 1/8 likes rock music. I have decided to group these together so that it is easier to choose the genre for my magazine. I have grouped hiphop with R ‘n’ B, and metal, rock and pop. This means that my results are that 3/8 people like hiphop/R ‘n’ B, 1/8 likes Indie music, 1/8 likes all music and 3/8 likes Metal/Rock/Pop. It is hard to decide which genre to choose because there is the same number of results for two categories. However, I have decided to produce a hiphop/R ‘n’ B magazine because they are very similar kinds of music so overall I think that category got the largest vote. I will include content that attracts an audience who are interested in hiphop and R’n’B.

Survey Responses; Question four: How much are you willing to pay for a magazine?

I expected the results for this question to vary like question three because I also left this as an open question. However, the results were all between £2-£5. 5/8 of the results had £3 included in their answer so therefore I have decided to pitch my magazine at about £3. Therefore I will add a lot of content to make it worth £3 and hopefully this would attract people to buy it because the main vote was £3 which suggests that is what people are willing to pay.

Survey Responses; Question five: What mode of address do you prefer?

The responses for question 5 were that 3/8 people preferred a formal mode of address and 5/8 people preferred a informal mode of address. These results have helped me decide what mode of address to have with my magazine because I will choose the majority vote which is informal. This will make the magazine more friendly and an easy, relaxing read. Creating my magazine in an informal manner will also fit in with the hiphop/R’n’B genre.

Survey Responses; Question six: How often do you buy magazines?

The responses from this question show that 1/8 people buy magazines weekly, 3/8 buy them fortnightly and 4/8 people buy them monthly. This will help me produce my magazine because I have now decided that I will produce my magazine to be a monthly issue, this means it will contain a lot of information that will cover a month. This also means the price of £3 will be worth paying because a lot of information will in contained so people will believe it is worth buying.

Simple Font styles.Fonts are used to attract the reader of the chosen target audience by the magazine company.Magazines and newspapers combine serif and sans serif fonts on one page, i.e. serif fonts for body text, sans serif for headlines or captions.

Voice

Font: Calibri (body)

Description: The font features rounded stems and corners that are only visible in large sizes. The font includes characters from Latin and Greek scripts.

Effect: This font isn’t very detailed so it is easy for the reader to read. It has got soft edges so isn’t too harsh on the eye.

Voice Voice

Font: Blackoak Std

Description: The font is very wide and bold. Its very modern.

Effect: The font is quite hard to read because it is so wide, so takes up a lot of space. However, it is very bold so captures the attention of the reader.

Font: Engravers MT

Description: The font is in capitals which makes it look bolder to the eye. It is also very easy to read.

Effect: The font isn’t very detailed, but would attract the audience very easily. The edges are hard but it would still look effective on a magazine cover.

The Blackoak Std font and the engravers mt font are most appealing for me. The Blackoak Std

stands out very well and would attract the reader because it is very bold. The engravers mt stands out for me too because it is very easy to read and stands out very well so would also attract the reader very well. The fonts are very similar but also very different. I think the face that the engravers mt is all in capitals could get slightly confusing on the cover of a magazine, yet the Blackoak Std

would be difficult to read sometimes. However, both the fonts are very eye-catching and I think they would attract the correct audience for a music magazine.

Developed font styles.

Font: Arabolical 1

Description: The font is very round and doesn’t have any sharp edges. This gives it a very soft feel.

Effect: I think this font would look good on the front of a magazine, however, if there was too much writing it may get a big difficult to read because it is quite fancy.

Font: Airstream

Description: This font is all joined together and there are no sharp edges. This gives it a soft feel. The exclamation mark also gives it some emphasis/ It is quite bold s would attract the audience.

Effect: The font would look good on the front of a magazine but like the other font if too much text was written in it I think it would become difficult to read.

Font: Anonymous Clippings

Description: This font is very wacky and would attract the audience very well. Its bold so that will add to attracting the audience. The letters are all a different design and the backgrounds behind each other are also very different.

Effect: I think this font would look good on the front of a magazine and would fit in with the hip hop genre. However, the backgrounds behind the letters may not fit in with the colour of the magazine so it might end up looking unprofessional.

I think all of these fonts would be good for a hiphop magazine. They would all attract the audience and look very musical which fits in with the magazine. I think the first font is the best because it is most legible out of the three. It is quite curvy which gives a nice soft feel to the magazine, this fits in with the genre and the exclamation mark gives it more emphasis which also attracts the audience. The font gives a good relaxed good mood to the magazine because people want to relax whilst reading a magazine and this is quite a relaxing font.

Colours Schemes.

Colours: Red, Black and Yellow.

Effect: The colours stand out, although they are quite plain. They would keep the magazine looking professional. The red is quite bright so it attracts the reader’s attention to look at the magazine.

Colours: Red, Blue and Black.

Effect: The blue and red are very bright and eye-catching so this attracts the audience. The black is dark so is easily seen on the top of red and blue. It can also be made very bold which makes them stand out more and attracts the audience effectively.

Colours: Blue, White and Orange.

Effect: These colours clash which makes them stand out from one another. The white tones down and breaks apart the fact that they clash so still appeals to the audience. The blue and orange are very bright and eye-catching.

MAGAZINE TITLE

MAIN PHOTO

BAR CODE & PRICE

STORY INFORMATION

Front cover.

The masthead will be large and stand out.

The main photo will be large in the middle with a caption underneath.

Pull quotes and kickers will be used to advertise what else is included in the magazine.

MAIN STORY

The headline of the cover story.

The background will remain a plain colour so that the rest of the cover stands out to the audience.

MAIN IMAGE

MAGAZINE TITLE

MAIN FEATURES OF THE

MAGAZINE

BAR CODE & PRICE

Front cover.

The masthead will be the title of the magazine and placed at the top of the cover.

The main photo featuring the main story with a caption underneath.

HEADLINE

The title of the main article and the standfirst.

Pull quotes and kickers explaining the smaller articles included in the magazine.

MAIN IMAGE

MAGAZINE TITLE

FEATURES OF THE

MAGAZINE

BAR CODE AND PRICE

SMALL CLIPS OF

THE MAIN STORY

AWARD SIGN FOR THE

MAGAZINE

The main image of the magazine about the main story will be the background of the cover, everything else on the cover will be layered on top of the image.

Main features apart from the main story will be described down the left hand column. Coverlines will also be included with the stories.

The main captions and pull quotes of the main story that would attract the audience will be in the bottom right corner.

Front cover.The masthead will take up the whole length of the magazine.

VOICE

CAPTIONS and

coverlines

Price & Date

Captions and

coverlines

Front Page

CONTENTS TITLE

ALL THE PAGES IN THE MAGAZINE IN

ORDER AND BFIEFLY WHAT THEY CONTAIN

Only small snippets of the stories so that it draws in the audience to buy the magazine to read more.

Three small images of articles involved in the magazine to attract readers if they want to know more by looking at photos. Captions included underneath them explaining what they are and pull quotes taken from the story that they are about.

Contents page

Name of the magazine and contents.

CONTENTS TITLE

ANOTHER IMAGE OF THE MAIN

STORY

Two advertisements of other main stories in the magazine with the headline and stand firsts. Captions will also follow the photo.

ALL CONTENTS OF THE MAGAZINE All contents of the magazine listed in the correct order with pull quotes underneath attracting the audience to buy the magazine to read about them.

Contents page.

Caption underneath the photo explaining what it is.

Contents page.

CONTENTS TITLE

Additional image of the main article with a caption and pull quote underneath.

Three small images of other sub-main articles with captions underneath.

All contents of the magazine will be around the centre photos in the correct order with some pull quotes and captions underneath the information.

More contents of the magazine. More contents of

the magazine.

Welcome to..Voice Contents

Editors letter

Contents of the

magazine

More contents of the

magazine

Three photos giving an insight as to who the magazine is containing articles about

Double page spread.

ARTICLE TITLE

MAIN STORY

MAIN STORY

PHOTO OF THE MAIN ARTICLE

MORE OF THE MAIN STORY

Three additional pictures of the main article with captions underneath.

Including a kicker to start off the article

This will give more of an insight as to who the article is about

Double page spread.

ARTICLE TITLE

MAIN STORYPHOTO OF THE MAIN STORY

The headline will be bold to capture the audience’s attention.

The main article will be in columns to make the magazine look more professional.

Large photo linking with the main story to capture the audience’s attention.

Double page spread.

ARTICLE TITLE

MAIN STORY

MAIN STORY

PHOTO OF THE MAIN ARTICLE

PHOTO OF THE MAIN ARICLE

MAIN STORY

MAIN STORY

The headline across the top banner of the page

A kicker will be used at the beginning of the story to capture peoples attention more to read the article

Two photos linking with the main story to capture the attention of the reader.

Double Page Spread

Introduction A kicker to start off the article

Column of text type interview questions

Another column of text type interview questions

Introducing who the article is about.

Explaining background of who the article is about and a basis of the article

Interview questions and answers about the ‘new and upcoming artist’

Production Plan.

- I will take my photos in a quiet location and in a way that shows what type of magazine it is advertising.

- The props I will use are clothing that represents a hip-hop magazine and a plain background.

- The photos I take will be a variation of long shots and medium close ups.

- The equipment I need will be a camera and a camera stand.

- The photos will be taken on 30th December 2011.

Institutions.

- IPC Media produce 60 media brands which print 2/3 for women and 42% of men. IPC media print for almost 26 million adults in the UK.

- IPC have a very diverse print and digital portfolio which focuses on three specific audiences; men, mass market women and upmarket women.

- The men’s portfolio of magazines have a wide range of leisure brands including: Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.

- The mass market women's category produces famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TV Times and TV & Satellite Week and the goodtoknow network.

- The women’s upmarket category also produce a wide range of fashion brands including: Marie Claire and In Style, lifestyle brands including woman & home and essentials and home interest brands including Ideal Home and housetohome.

Pitch.

- My research and planning has shown that I will produce a hip-hop magazine mainly targeted at girls in key stage 5 and it will be an informal magazine. It will also be released monthly.

- I found that hip-hop magazines are quite funky and that the photos stand out more than the text. The main article title is on the front cover and a few stand firsts are used.

- My magazine will be successful because I will follow how a hip-hop magazine is produced so make it look more professional.