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The world meets in Nuremberg
2,747 exhibitors from 60 countries
72,595 visitors from 113 countries
2,414 journalists from 35 countries
1 million products, 70,000 new products
830 exhibitors and 28,100 visitors only come to Nuremberg
92.6 % of the visitors have a license to order
Exhibitors at Spielwarenmesse® 2013
Exhibitors Total: 2,747 (71% international) Top exhibitors China: 261 Italy: 133 Great Britain: 163 Netherlands: 121 Hong Kong: 162 Spain: 109 France:140 Taiwan: 74 USA: 137 Belgium: 59
Visitors Total: 72,595 (56% international) Visitors Italy: 3,623 Austria: 1,705 France: 3,032 Great Britain: 1,697 Netherlands: 2,209 Czech Republic: 1,528 Spain: 1,917 Poland: 1,433 Russia: 1,836 Switzerland: 1,424
Visitors at Spielwarenmesse® 2013
Exhibition halls at Spielwarenmesse® 2014
Area: 170.000 m²
Halls South of site: Traditional Toys
Dolls, Soft Toys hall 1
Baby and Infant Articles, halls 1, 2 and 3
Wooden Toys and Craftworks halls 3 and 3A
Halls 1, 2 and 3 Baby and Infant Articles
Trend: consumer wants everything from one source/from one brand
Overlapping & synergy effects between toys & articles for babies/infants Mix of “software” (toys) and hardware (prams etc.)
Retailers can extensively supplement their ranges Complete children’s rooms at Spielwarenmesse®
Halls 1, 2 and 3 Baby and Infant Articles
Larger Area
Hall 3 supplements halls 1 and 2
Total area: 12,200 m²
Product Categories
Baby and infant toys
Prams, car seats and other transport equipment
Furniture and room furnishings
Accessories
Halls East of site: Technology concentration
Model Railways and Accessories hall 4A
Technical Toys, Educational Toys, Action Toys, hall 4, 5 and 6
Model Construction, Hobbies hall 7 and 7A
Sports, Leisure, Outdoor hall 7 and 8
Halls North of site: Games Center & Trends
Festive Articles, Carnival hall 9
School Articles, Stationery, Creative Design hall 4
Games, Books, Learning and Experimenting, Multimedia, hall 10.0 and 10.1
Halls West of site: Multi-Product Group
Multi-Product Group: halls 11.0, 11.1, 12.0 and 12.2
Hall 12.2 - The permanent stands
All the leading global brands in one hall
Hall area: 13,300 m²
“Mattel Nuremberg Gallery” – Mattel’s biggest global involvement: 2,484 m²
The new hall 3A Premiere at Spielwarenmesse® 2014
The new hall 3A Premiere at Spielwarenmesse® 2014
Expansion of exhibition site due to constant demand for space
Width: 85 m
Area: more than 9,000 m²
Length: 95 m
Award-winning architect Zaha Hadid
The new hall 3A Premiere at Spielwarenmesse® 2014
TrendGallery
New Exhibitor Center
ToyAward
Toy Business Forum
Young Innovative Companies
Four categories based on target groups Baby&Infant (0-2 years)
PreSchool (3-5 years) SchoolKids (6-10 years)
Teenager&Family (11 years or older)
ToyAward – for new products
Toy Business Forum
Free presentations Wednesday 29.1 – Monday 3.2.2014 Daily 1 – 3 p.m. in hall 3A
Topics
Wednesday: ToyKnowHow – Recognizing Trends, Shaping the Future Thursday: Multichannel – Successful Use of New Opportunities Friday: Future Retail –Tomorrow’s Shop Saturday: Marketing – Retail Branding Sunday: Multichannel – Offline and Online for Success Monday Live Campaigns
Global Toy Conference
How to Get Customers into Your Shop – Successful Pricing, Presentation and Selling
Three modules focusing on: Pricing Strategy Product Presentation Sales Methods
Saturday, 1.2.2014
Accommodation at Spielwarenmesse®
At Spielwarenmesse® 2014 Larger allocation of cheaper hotel rooms Larger allocation of cheaper private accommodation Airbnb – international partner for arranging private rooms/apartments
Partner hotel programme for Spielwarenmesse
Airlines – special terms for Spielwarenmesse
TrendGallery
Experience world in new hall 3A TrendGallery combines trends
New products and knowledge for the first time at Spielwarenmesse® TrendCommittee
The TrendCommittee
1 2 3 4 5 6
8
7
9
TrendGallery
John Baulch (publisher, Toy World Magazin, UK)1
Daniele Caroli (journalist, RCS Mediagroup-Sfera Editore, Italy)2
Dr. Maria Costa (market researcher, ToyResearch Institute, Spain)3
Axel Dammler (market researcher, iconkids & youth international research GmbH, Germany)4
Richa Dikshit (blogger, Toy Tasting, India)5
Philippe Guinaudeau (market researcher, Kidz Global, France/ Hong Kong)6
Marek Jankowski (journalist, Branza Dziecięca, Poland)7
Gabriela Kaiser (trend consultant, TRENDagentur, Germany)8
Reyne Rice (journalist and trend expert, USA)9
Furby (Hasbro)
Teenage Mutant Ninja Turtles (Various)
The Smurfs (I.M.P.S.)
ToyTrends – Characters revival
ToyTrends – Healthy Toys
Flip2BFit (Heather Parisi)
Healthy Eating (Creatives)
Deluxe Medical Set (Eastcolight)
Energy Bar Maker (Imaginarium)
ToyTrends – The Maker Movement
Plants (Science4you)
Foto Transfer Potch (C.Kreul)
ToolKit (Red ToolBox)
ToyTrends – Hybrid Gaming Revolution
Disney Infinity (Disney Interactive)
Skylanders Swap-Force (Activision)
Sony (PS4)
World Wide Spielwarenmesse®
www.toyfair.de
www.yourtoycom.com
facebook.com/spielwarenmesse
twitter.com/inttoyfair
youtube.com/spielwarenmesse
pinterest.com/spielwarenmesse
Experience the Spirit of Play…
… at Spielwarenmesse®
29.1 - 3.2.2014 in Nuremberg
