PROJECT PITCH FOR DIGIPAK AND MAGAZINE ADVERTBy Carl Ward

Research into similar products(Magazines)

Mumford and Sons Magazine advert:

- Advert for the album Sigh No More.

- Fits in with our folk genre.

- Appeals to audience due to Mumford and Sons logo.

- Images fit in with folk genre.

Noah and the Whale Magazine advert

- Advert for the album The First Days of Spring.

- Also fits in with our folk genre.

- Appeals to audience due to name of group in large writing.

- Colours fit in with genre.

Both adverts have a vintage feel (another representation of folk)

My ideas for a magazine advert

As I am not very good at drawing here is a basic idea for an outline of a magazine advert for a digipak.However, I would do a few things differently.

Digipak name

Release date

Band name

Digipak cover

Background

Features on digipak

Possible retailers

Possible record label

My design for a magazine advert for a digipak.

Digipak research

Though this digipak isn’t really related to our chosen genre of folk, it was still helpful to look at.

This digipak is more related to our genre as it has a vintage sort of look.

My Digipak ideas (cover)

Band nameImage of group or something related to

the album name*

Album name

Idea 1:

Band name Background is

the main image (maybe a drawing or photography of nature/something that relates to album*)

Album Name

Idea 2:

*It will be something to do with nature such as trees.

Another idea is, an image of the band in nature.

My Digipak ideas (inside)

Actual CD

Group live and making ofComments

from critics saying how good the group is

Eg. Folk news

Sleeve containing a booklet that includes images of the band, lyrics, and comments from the band.

I was thinking of having the background looking like a blue sky

For the actual disks, I would like to put an image of tree tops reaching the sky

My Digipak ideas (back of casing)

COVER

Image pageA part where the

audience can appreciate the

artwork/photography for the case

This page will have a song

listing.

The background image for the back of the digipak will be the same image as the front cover.

Practise of filming

This is a video of both me and josh lip syncing, though one of the aims of the

task was to practise lip syncing, we used it as an opportunity to practise our filming

(we used different shots)

http://www.youtube.com/watch?v=6B-qUeBlCQI

Audience feedback

Please take the time to fill out my survey.