OCR G342 ADVANCED PRODUCTION

SOPHIE CHARLES - 4156 AQUINAS COLLEGE - 33435

THE BRIEF

A PROMOTION PACKAGE FOR A NEW SOAP OPERA, TO INCLUDE A TV TRAILER, ALONG WITH TWO OF

THE FOLLOWING THREE OPTIONS:

MAGAZINE FRONT COVERPOSTER FOR THE SOAP

TWO HYPERLINKED WEBPAGES

EVALUATION QUESTIONS

1. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

2. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

3. WHAT HAVE YOU LEARNT FROM AUDIENCE FEEDBACK?

4. HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND REASERCH, PLANNING AND EVALUATION?

QUESTION ONE

WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR

CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA

PRODUCTS?

BLOGGER

IN ORDER TO KEEP ALL OF MY REASERCH, PLANNING AND FINAL WORK IN CHRONOLOGICAL ORDER I HAVE CREATED

A BLOG WHICH SHOWS THE PROCESS I FOLLOWED IN CREATING MY FINAL PRODUCTS.

http://sophiecharlesa2mediablog.blogspot.com/

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SOAP CONVENTIONS IN ORDER TO CREATE A SOAP TRAILER I HAD TO

UNDERSTAND THE CODES AND CONVENTIONS I FIRSTLY REASERCHED INTO SOAP OPERAS THEN I CHALLENGED EXISTING SOAPS IN MY OWN TRAILER.

• SOAP OPERAS RUN CONTINUOSLY• FILMED ON A SET NOT LOCATION • STORYLINES OVERLAP TO KEEP

AUDIENCE INTERESTED• EXTREAM CLOSE UPS TO SHOW

CHARACTERS EMOTION

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EVALUATING AN EXISTING SOAP

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FORMS AND CONVENTIONS

I HAVE EVALUATED THREE EXISTING SOAP OPERA

TRAILERS IN MY BLOG. PLEASE SEE OLDER POSTS TO VIEW MY EVALUATIONS OF THESE

WHAT MAKES MY TRAILER A SOAP

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ESTABLISHING SHOTS

NATURAL LIGHTING

OVER THE SHOULDERSHOTS

HOW MY SOAP OPERA USE AND CONFORM TO CONVENTIONS

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MINIMAL MAKEUP TO

CREATE REALISM

NATURAL LIGHTING TO EMPHASISE

REALISM

CLOSE UPS TO SHOW THE AUDIENCE

REAL EMOTION

COMPARISONS BETWEEN MINE AND REAL SOAP OERAS

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SHOT FROM BEHIND

CLOSE UPS OVER THE SHOULDER

HOLLYOAKS

COMPARISONS BETWEEN MINE AND REAL SOAP OERAS

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ESTABLISHING SHOTS

TITLE CARDS END OF TRAILER

TOWIE 90210 MADE IN CHELSEA

COMPARISONS BETWEEN MINE AND REAL SOAP OERAS

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HIGH ANGLE SHOTS

SIMILAR LOCATIONS – CAFE

BRAND IDENTITY

MISFITS CORONATION ST. EMMERDALE

PARALLEL NARRATIVES 1

THROUGHOUT THE SOAP THERE WERE VARIOUS NARRATIVE STORYLINES RUNNING ALONG SIDE ONE

ANOTHER

ROCHE SPENCER PARIS GARY

CHARACTER RELATIONSHIPS

1

ALL OF OUR CHARACTERS WERE LINKED WITH ONE ANOTHER IN VARIOUS WAYS

PARIS AND SPENCER ARE TOGETHER

SPENCER IS CHEATING ON PARIS WITH ROCHE

GARY AND DOWNTON ARE BROTHERS

GARY SPENCER ROCHE DOWNTON CHARLTON PARIS

EDITING WE HAD SHARP FAST EDITS IN OUR SOAP OPERA TRAILER

TO BUILD UP TENTION AND MAKE THE AUDIENCE WANT TO WATCH THE SOAP. THE TRANSITIONS USED ALSO HELPED

CREATE MEANING THROUGH THE TRAILER.

THE TRANSITION, FADE TO BLACK MAKES THE AUDIENCE WONDER WHO HAS RECEIVED THE MESSAGE BEFORE THEY APPEAR ON SCREEN.

TITLE CARDS WE CHOSE TO ADD TITLE CARDS INTO OUR TRAILER TO

CLARIFY TO THE AUDIENCE WHAT WAS HAPPANING. THIS HAS BEEN DONE IN MANY OTHER SOAP OPERA TRAILERS

SUCH AS

MULTIPLE POVIN THE TRAILER THE AUDIENCE SEE MULTIPLE POINTS OF

VIEW. THEY KNOW ABOUT THE AFFAIR YET KNOW THAT PARIS DOES NOT KNOW YET BY THE END SHE FINDS OUT

BUILDING TENSION TO ENCOURAGE THE AUDIENCE TO WATCH THE SOAP OERA.

TOGETHER

BEST FRIENDS

SECRET LOVER

CAUGHT OUT

STEROTYPES STEROTYPES ARE CREATED THROUGH THE TRAILER

PLAYER

DISLOYAL FRIEND

HOMOSEXUAL

STEROTYPE CREATED AS HE IS

WITH TWO DIFFERENT

GIRL CHARACTER

S.

CREATED THROUGH

HIS CLOTHING

AND HOBBIES

SOUNDTRACK - 1WHEN CHOOSING A SOUND TRACK THERE WAS MANY

PROBLEMS THE FIRST SOUND TRACK WAS MUSE - BED

POOR QUAILTY

DIDNT FIT THE EDITING (SOUND BEATS)

DIDNT ADD ANY MEANING

SOUNDTRACK - 2AFTER NOT HAVING A SOUND TRACK AND TRYING

SOMETHING NEW EACH DAY WE FINALLY DECIDED ON SWEET DISPOSITION – THE TEMPER TRAP

FITTED OUR TARGET AUDIENCE – YOUNG ADULTS

STARTS SLOW AND BUILDS UP TENSION AS THE TRAILER

RUNS THROUGH

DRUMS AT THE END MATCH THE EDIT (SOUND BEATS) – TITLE CARDS

AS THE SONG IS IN A D-MAJOR – MATCHES THE

STORYLINES OF TRAILER (SAD)