Redwood Cradle to cradle Innov_ex 09

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Cradle to Cradle and the complexities of using leather Innovation for Extremes 2009 http://www.innovation-for-extremes.org

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Cradle to cradle and the complexities of using leather

Michael RedwoodVisiting Professor in Business Development in Leather, British School of Leather TechnologyLeather consultant and advisor on strategy and innovationwww.mikeredwood.com

LEATHERA KEY MATERIAL THROUGH THE AGES APPRECIATED FOR ITS PERFORMANCE AND ITS BEAUTY IN TERMS OF TOUCH, FEEL, LOOK, AND SMELL

21st Century LeatherA high performance material of choice rather than necessityHas manufacturing issuesChange is needed rather than just trying harder or meeting legal requirementsCradle to Cradle offers the right sort of basic approach

Talking mostly nonsensechrome is bad and vegetable good for tanningorganic tannagestanning without chemicalsleather which is naturally biodegradable

Articles from leatherLeather is only as good as they way it is usedend of life of footwear and leathergoods importantEurope consumes 4 pairs per capita and the US 7: a lot of landfill!Recycling to Africa is highly controversialSolution begins with Design stage considering Appropriate lifeEnd of life

Questions to ask ourselvesInstead of trying to be less bad can we be good?Should we really all cut our hair so we use less shampoo?Should we stop eating in Mexican restaurants to reduce methane produced?Is a cherry tree bad because it produces too much blossom?

Is C2C a better way?

The new industrial revolution

Braungart design philosophy:

"Don't just change small things, reinvent everything!"

Reinvent everythingHave fun doing it

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