RESEARCH ON BILLBOARD MAGAZINE.

INTRODUCTIONBillboard is the world's most influential music media brand reaching key executives and tastemakers in and around the music business through Billboard Magazine, Billboard.biz, Billboard Conferences, Billboard Bulletin, and other targeted newsletters, and millions of music fans through Billboard.com and Billboard Events. The Billboard brand is built on its exclusive charts and unrivaled reporting on the latest news, issues and trends across all genres of music. Billboard receives hundreds of millions of brand impressions daily through many strategic relationships with major companies across various industries. These relationships leverage Billboard's brand recognition, proprietary chart data and information resources to develop products, live events and print, television, radio, digital and mobile platforms. In addition to North America, Billboard operates businesses in Brazil, Greece, Japan, Korea and Russia.

TARGET AUDIENCEThe target audience for Billboard magazine varies from young teens, from the age of sixteen, to young adults, at the age of twenty six. This is because the magazine provides its readers with the latest updates from the charts, but of different and various types of genres. This is to widen the range of the target audience as it is acquired to the people who listen to different genres such as : Rock, Metal, Pop, RnB etc.

PUBLISHING INSTITUTEBillboard is owned by Prometheus Global Media, a diversified company with leading assets in the media and entertainment arenas, including: Music (Billboard and its related conferences and events, including The Billboard Latin Music Awards), Entertainment (The Hollywood Reporter, Backstage, ShowEast, Cineasia, and CineEurope); and Advertising & Marketing (Adweek, Adweek Conferences and The CLIO Awards).

MastheadIn big and signature font.

Cover ArtistUsually appears over masthead.

Left side thirdMost readers read from the left to right. Most text is found on the left side.

BarcodeAt the bottom to be less attractive to the reader.

Colour ThemeConsistent colours and fonts used.

Eye Catching FeatureHighlighted in a different way.

COVER PAGE Direct mode of AccessThe music artist is directly looking into the camera .Gives the impression that the celebrity is looking directly at the reader.

LogoTo Personalize the Contents Page

BillboardMusic Charts

Issue DateIndicates Professionalism

TitleConsistency of Font

Subsidiary ImagesTo give Readers more information about what the magazine contains.

Main Image:Usually the same as cover page.

Promotional featuresTo advertise and aware people about different promotions and new things.

SynopsisThe heading of the article

TextIn columns.

CaptionWritten in different Colours

Pull QuoteIn different Colours and larger font to show its importance.

Main ImageThe artist along with its 15 top songs on the Billboard Ranking.

Consistent Colour Scheme

Image CaptionCaption of Subsidiary images

Subsidiary Image

Page Number, Date and Date of Issuance.