Film and Audience

What Is An Audience ?

A collective or an individual group who read any media text such as radio listeners, television viewers, newspaper and magazine readers. Also audience participate in different ways in different kind of arts.

Audience participation and others allowing only modest clapping and criticism and reception.

Why Are Audience Important?

Their would be no media or cinema without audience and to attract more and more audiences in different ways

and stay profitable mass media is becoming more competitive then ever.

What Is The Impact of New Technology on Audiences?

Old media such as TV, Radio, Print etc. Which had high audience numbers must now work harder to

maintain audience numbers.

Digital technology had an general agreement that a large group of people reading the same thing at

the same time is outdated.

What Is a Fragmented Audience?

Audiences divided into smaller groups due to the variety of media outlets.

Such as newspapers and magazines you can view the hard copy or online which is sometimes free.

By selling more copies you generate a larger audience as your aim is to hit as many people as possible. You may have some people that only look online and some people that only read hard copy or some

that do both.

How Do Institutions Continue to Make Money?

Institutions continue to make money with newspapers, printing less copies and switching to less copies and switching to online distribution

can reduce production costs.

Free apps always have adverts unless you pay to remove adds.

Types of audience

A niche audience has different interests ranging from different things like birds, cars, cricket, boxing and is

very influential.

A mass audience also called a broadcast audience group who consume mainstream or popular text such

as Eastenders.

Why do we categorize audiences?

To advertise the right media text to the right audience

What are demographics?

Studies of a population based on personal information

•Gender•Age•Occupation•Martial Status•Income•Nationality

Particular audience studying personality values opinions. Also classification of people

according to their attitudes especially in market research.

What are psychographics?

What is quantitative audience research?

Quantitative data is data that may be presented in numbers or graphs. This may include using graphs, pie charts,

percentages and tables. The disadvantage of Graphs may be them providing a quick show of data but could be misread by the audience. Percentages may provide you with an instant result but may not be suitable and not understood by some

individuals.

What is qualitative audience research?

Qualitative Research is a way of collecting data in words such as interviews, using leaflets, reports or presentations. Leaflets may be more attractive with images and colours, they may also have sections that the audience would find

easier to read but it may also not be enough information as it might short and concise and difficult to produce. Reports

encourage being straight to the point as you may have restricted amount of words. A presentation helps you widen

your imagination and expand ideas but may also have a time limit.

How do we measure audience?

Circulation – A count of how many copies of a particular publication are distributed.

Readership – An estimate of how many readers a publication has as most publications have more than one reader per copy.

Measures of radio audiences – data that is converted into several types of audience measure which is useful for a different purpose.

The main measures are…..

•Loyalty•Frequency – average and distribution•Program rankings•Audience share•duration

Who are….

NRS - National Readership survey are a system of demographic classification used in the united kingdom. They are used by many other organizations and have

become a standard for market research.

ABC – which stands for American Broadcasting Company has supported its financial operations by spreading into the press, theater operations an filmmaking. ABC has

reduced its broadcasting operations almost exclusively to television.

BARB – stands for Broadcasters Audience Research Board was created in 1981 to replace a previous system. BARB is the organization that complies audience measurement

and television ratings in the united kingdom.

What is audience profiling?

Audience Profiling is finding out the profile of your audience before hand so that you can put across your message to the

right people in the most effective way to produce the best result. It might include details like age, gender, educational

qualification, financial background, field of work, interests, mood, orientation, bias, food habits, religious background, physique,

health condition etc.

Gender: FemaleAge: 17Height: 5ft7Religion: IslamEducation: CollegeMartial Status: TakenNationality: British/Pakistani

I am a shy person that is willing to help other people but with all these issues I am working hard to gain more confidence. I enjoy learning and spending time with friends and family. I am the type of person who would motivate others and support them.

Likes : gym, cars, boxing / MMA, food, chocolates, snooker, smoking shisha, music, top gear

Dislikes: animals, annoying/talkative people

Why do companies need to know this profile information?

To ensure and satisfy the information in order to attract the audience when producing a film.

Such as gender, age group which will help them to understand and how they would out grade it

to people.