L/O: TO UNDERSTAND THE MAIN TOPICS OF THE EXAM

a) LIFE OF A LIFEb) POSSIBLE TOPIC OF FOCUS IN EXAM

Section B: Intro to exam topics

APPS YOU WILL NEED

DictionaryThesaurus

Apps or websites

Refresher

What is audience?

What is institution?

Focus?

What industry are you studying for your exam?

FILM INDUSTRY!You are studying how the film industry operates.You must know the main topics which you will learn about today.Furthermore, you must know a range of case studies.

*Case studies = films*Most of the case studies must be contemporary*Contemporary = within last 5 years

Film industry (bits from OCR)

A study of a specific studio or production company within a contemporary film industry that targets a British audience (eg Hollywood, Bollywood, UK film), including its patterns of production, distribution, exhibition and consumption of audiences. This should be accompanied by study of contemporary film distribution practices (digital cinemas, DVD, HD-DVD, downloads, etc) and their impact upon production, marketing and consumption.

PART A

The life cycle

Films don’t just magically appear, they have a cycle …….think of a human life cycle (process)

ConceptionGrows in wombBornInfantToddlerChildTeenagerAdultOAPdeath

Life of a film

What process (life cycle) must a film go through?

What is the start?

IDEA OF FILM

Now carry on with the rest of the process stages

LIFE (stages) OF A FILM

IDEA (don’t really need to know this)

FUNDINGPRODUCTIONMARKETINGDISTRIBUTIONCONSUMPTION

EXHIBITION EXCHANGE

These are the stages you need to know. You must know each of these in a range of case studies (films)

Get dictionary/thesaurus app

Get these ready on your iPad’s….

Breaking down the term

Copy and complete the chartTerm Main word in the

termMeaning of word Synonym

(similar words)Antonym (opposing words)

Funding

Production

Marketing

Distribution

Consumption

Exhibition (consumption)

Exchange (consumption)

Breaking down the term

Copy and complete the chartTerm Main

word in the term

Meaning of word Synonym (similar words)

Antonym (opposing words)

Funding fund

Production produce

Marketing(or advertise/promotion)

MarketAdvertisepromote

Distribution distribute

Consumption consume

Exhibition (consumption)

exhibit

Exchange (consumption)

exchange

Defining the terms

Discuss with partner to define these……

TERM Definition in relation to life of a film & Example

Funding

Production

Marketing

Distribution

Consumption

Exhibition (consumption)

Exchange (consumption)

Still confident with your definition?

Mixed definitionsof films means……how films are made known to audiences so they are attracted go watch them such as posters, trailers, promotions/merchandise, events etc

of films means……how films are spread, released and shown to an audience. Examples such as cinema/home/internet.

of films means…… how films are supported by different companies/corporations including companies such as ‘entertainment’, ‘pictures’ ‘productions’ etc. (how was the making of the film ____ for)

of films means…..how films are spread and released to audiences by different companies and materials/platforms such as beta/vhs/dvd/blue ray/rental or types of cinemas etc.

of films means……how films are traded between distribution point and audience. Example – web streaming / piracy

of films means……how films are constructed/made with different materials, techniques, technologies

of films means……how films are watched/taken in/absorbed/bought by audiences

You sure?

After looking at the previous definitions, would you change any of yours?

Self Assess!

TERM Definition in relation to life of a film

Funding of films means…… how films are supported(funded) by different companies/corporations including companies such as ‘entertainment’, ‘pictures’ ‘productions’ etc. (how was the making of the film ____ for)

Production of films means……how films are constructed/made (produced) (filming/editing) with different materials, techniques, technologies

Marketing of films means……how films are made known to audiences so they are attracted go watch them such as posters, trailers, promotions/merchandise, events etc

Distribution of films means…..how films are spread and released to audiences by different companies and materials/platforms such as beta/vhs/dvd/blue ray/rental or types of cinemas etc.

Consumption of films means……how films are (consumed) watched/taken in/absorbed/bought by audiences

Exhibition (consumption)

of films means……how films are spread, released and shown to an audience. Examples such as cinema/home/internet.

Exchange (consumption)

of films means……how films are traded between distribution point and audience. Example – web streaming / piracy

*Not always this order

*Just keep in mind, it doesn’t always go in this order!

Can you think of an example?

Example: Paranormal Activity – production before

fundingSometimes no marketing or marketing after

distribution

PART B

Objectives of exam

There are 6 main topicsLike in section A, only 1 will come up so you

must know all 6This exam is tough because you must

remember so much information, CONSTANT revision is key.

If you don’t constantly revise, you will not remember everything

Think of revision like this……

Person A wants to lose weight They have 6 months At the start they are really motivated and first few days they do

well, go for a few walks/runs and eat better They lose a couple pounds In 2nd week they only walk once a week and start eating biscuits By the first month they are only walking once every few weeks

and occasionally have healthy meals Half the time is past and they haven’t lost any weight and put

the few pounds they lost awhile back, they don’t feel good. They have a few weeks to lose weight, they panic they go on a

soup diet They lose some of the weight but are feeling stressed and

wishing they were more consistent from the start

Think of revision like this……

Person B wants to lose weight They have 6 months They start of slow and steady, eat well during week and treat themselves

on weekend. They set a goal of exercising 2 nights per week. They lose a couple pounds By the first month they are keeping to their goal and sometimes do 3

nights of exercise and regularly occasionally have healthy meals (some treats)

They keep this consistent in the first month and have now lost a few more pounds

After 3 months they have lost nearly half the weight and feel great; confidence

They have 1 month left to lose the last few pounds and they are feeling confident and willing, it doesn’t feel like a struggle

They lose MORE than they thought, feel fantastic and think….it wasn’t as bad as they thought!

Who are you?

Are you A or B?

1 term has nearly past……..1/3 of time

2/3 left…...

Mock exam is in 5 weeks (4 teaching weeks)

Keeping consistent from now forward!

6 Main topics

Media ownershipSynergy & cross media convergenceLocal & Global AudiencesDigital technologyProliferation of hardwareTechnological convergence

Past paper questions

Jan 09 Audiences (production & distribution)

Jun 09 technological convergence (institution and audiences)

Jan 10 ownership + (national) audiencesJun 10 digital media technology (institution and audiences)

Jan 11 media ownership (production and exchange)

Jun 11 audiences (marketing/distribution)

Jan 12 digital distribution (marketing/consumption)

Jun 12 cross media convergence/synergy (marketing, audiences)

Jan 13 media ownership + audience (products available to audiences)

Jun 13 digital technologies (marketing/consumption)

THE ACTUAL QUESTIONSYEAR QUESTION

Jan 09 Discuss the ways in which media products are produced and distributed to audiences, within a media area, which you have studied. 

June 09 How important is technological convergence for institutions and audiences within a media area you have studied? 

Jan 10 “Media production is dominated by global institutions, which sell their products and services to national audiences.” To what extent do you agree with this statement? 

June 10 What significance does the continuing development of digital media technology have for media institutions and audiences? 

Jan 11 Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media area. 

June 11 “Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.” To what extent would you agree with this statement, within the media area you have studied? 

Jan 12 To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied? 

June 12 “Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent to you agree with this statement in relation to your chosen media area? 

Jan 13 What impact does media ownership have upon the range of products available to audiences in the media area you have studied? 

June 13 Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied. 

Question style

What do you notice about the questions?

Homework