Sell More Books:The five key steps to building an audience

who buys your books and anything else youhave to offer

Presented by Carma Spencewww.DragonWyze.com

Five-Step Process

• Identify your audience• Become visible to that audience• Communicate your book’s value• Lots of options for buying• Connect - Keep them coming back

Step One:Identify your ideal readers

• Instinct• Competition• Keywords• Experience

Step One:Identify your ideal readers

Create anIdeal Reader Profile

Step One:Identify your ideal readers

• Gender• Kids• Work/Career• Income• Hobbies

Step One:Identify your ideal readers

• Title• Summary sentence• Genre• Big picture• Purpose• Take Away

Get clues about your ideal readers fromanswering these foundational questions:

• Title: Haunted Hideaways of the Pacific Northwest: Bedand Breakfasts that Go Bump in the Night

• Summary: A guide to B&B’s in the Pacific Northwest thatare haunted and stories of their ghosts.

• Genre: Paranormal nonfiction, Travel

• Big picture: Several travel guides w/ a paranormal twist

• Purpose: To help paranormal enthusiasts find interestinghaunted places to say when they are visiting the PacificNorthwest

• Take Away: There are plenty of cute, quaint andhaunted places to stay in the Pacific Northwest with funand interesting histories and legends associated withthem.

Fictional Case Study:Emma Engel, Paranormal Consultant

Step Two:Get them to notice you

• Website• Email marketing• Social Media• Public Speaking

Step Three:Communicate your value

• Entertainment• Self-Improvement• Education

Use words that your ideal readers will relate to!

Step Four:Offer options

• Sight • Sound • Symbol

Diversify how you deliver your content!

Step Five:Grow the connection

“Know is getting the word out,getting visibility. Liking is beingrelatable, and then out of thatcomes trust.”

Step Five:Grow the connection

• Website• E-zine• Blog• Social media• Video

Five-Step Process

• Identify your ideal readers• Become visible to them• Let them know your book’s value• Diversify your content• Develop a connection

You Can Do This!

You can do this on your own,but you don’t have to!

I can help:Carma Spence

DragonWyze Solutionswww.DragonWyze.com

Would you like access to the live video of this presentation, as well as the handout?Go to www.dragonwyze.com/sellmorebooks and download them for free!