Social IPTV: Interactive and Personal

Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com

SOCIAL - Interactive Personal TVSPAA 2009

Internet Protocol TVSession Producer:

Gary Hayes, Director of LAMP, AFTRS, CCO MUVEDesign

Speakers:

Lisa Gray, Head of Content, The Feds

Siobhan Mulholland, Creative Director, Dubz.tv, UK

Marshall Heald, Head of Online, SBS

Arul Baskaran, Acting Head of Multiplatform Production, ABC

Courtney Gibson, Dir. of Programmes, Southern Star Ent.

nteractive ersonal

mailto:[email protected]


http://www.personalizemedia.com


http://www.theprojectfactory.com




Who is Gary?









what we might talk about? old school BROADCAST / PUSHED interactive tv

xcreatures over YesTV & BT IPTV service in London in 1999 Produced by Gary

Hayes. The BBCs 1st broadband programme to live audiences

and with a comment trail / element actually on the TV screen integrated with

the show! 10 years ago...









Internet Protocol Interactive PersonalIPTV

Broadband TVWeb TV

Social TV









Why has Social TV manifested?

1990 - Viewer contributions to BBC 1 million per year(snail mail, comments via newspaper, vhs etc: )

2000 - Viewer contribution, 1 million per DAY(email, website comments, dv tapes, radio, uploads, iTV etc: )

2010 - 10 million per day(as above + most discussion impressions outside BBC walled garden)









This session is not just about GROWING AUDIENCES

it is about CONNECTING with

TRUSTING PARTICIPATORY CO-CREATORS

on ʻnewʼ TV platforms









The need to share experiences - including TV events









Yes tech /biz is important

















IPTV Triple Play - same as Broadband DIY Play ?

TV Telephony

Internet MobileGames

Numbers from Point Topic there were 21.8 million IPTV subscribers at the end of 2008. This broke down by region as follows:

• Region 2007 Q4 2008 Q4• Western Europe 7,045,860 10,388,000• North America 1,774,671 3,835,544• South & East Asia 1,840,000 3,615,000• Asia-Pacific 2,199,828 3,082,182• Eastern Europe 465,223 884,466• Latin America 8,991 21,495• Middle East & Africa 10,000 10,000• Global Total 13,344,573 21,836,687









and yes new TV platforms / systems are game changers

Integrated TV with web browsers built in

•6 million (15% of sales in US) this year.

•In 2014 70% of all sets will be Web enabled.

ABI Research









Audience behaviour is far more important









but watch emergent behaviour eg: the back channel









One emergent audience behaviour is creating more organic ʻbetter conversationalʼ content









Currentv - recognised peer ʻfilteredʼ content trend earlier









Broadcasters response though so far has been mostly to move TV programmes onto the web









Some channels realise the importance of social activity around their programmes

EpixHD has some major studio

backing being a joint venture

between Viacom, Paramount,

Metro-Goldwyn-Mayer Studios

and Lionsgate

an already existing online

community that can bring their

‘energy’ around Pay-Per-Group-Play

TV content







http://www.epixhd.com/

http://www.epixhd.com/



Some channels realise the importance of social activity around their programmes

ABC Social: Episode Commentary.

allows people to add commentary

tracks to any ABC episode







http://abc.go.com/shows/v/episode-commentary/

http://abc.go.com/shows/v/episode-commentary/



But web companies are jumping ahead

Boxee It is a free, open-source

software platform allowing users to

share information about what they’re

listening to or watching with other

Boxee users or friends on social

networks like twitter, facebook

Cliqset for Boxee, an exciting new

way to share and interact with your

friends and the entire Boxee

community while you’re watching

your favorite movies, television shows

and sporting events in real-time









MOPA TV / Sleuths / No 1 StarPartnering with RDF Digital USA, Sleuths will be the first television show in the United States to let audiences become part of the storyline.

TV Asahi used MoPA-TV to create a brand new show called "Number One Star Maniac – Quiz",

After the trial round, the first round of questions attracted 47,845 people to register and participate. By the end of the first round, a cumulative total of 70,028 responses had been received. Viewers showed a greater interest in the more challenging questions asked during the second round in which there were 163,395 cumulative responses in total

"mobile participation television"

Finally a glimpse into future...actually this is now!









QUESTIONS FOR THE PANEL TO TACKLE•From audience perspective, will there be an appetite for IPTV as open web content is readily available!•Public service TV - is it now obliged, even mandated to host meaningful two way conversation around programming?•Making money - Given social media is people powered what value do pro content makers actually bring to their party, what can be monetized?•Technical - What do traditional linear producers need to do to create content for IP or Web Social TV? Why bother? Too much effort? What is the ROI, really?•What if we do nothing? A question about TV & Film just carrying on business as normal. What might happen? Are communities out of our control already? •Future tech. Things are moving pretty quickly. Promise of ubiquitous IP(interactive & personal)TV, mobile & augmented reality and solid multi-platform integration...is this an arena the panellists want to play in?

About the panel•Lisa Gray - Head of content for Feds, Interactive Prod company, for past 2 years. In the past snr producer on 3 mobile and 10 yrs in TV prod

•Siobhan Mulholland - Award winning producer, commissioning editor & now creative director at Dubz.tv a multi platform dev agency

•Arul Baskaram - Heads up the Multi Platform operation at ABC TV. Looks after internet innovation, tools and apps as well as social commnities around ABC on the web. He looks after ABCʼs iView and podcasting.

•Marshall Heald - Manager of Digi Media at SBS but over past 10 years developed multi platform projects with Telstra, Qantas, FTO, ABC, SAFC, OzCo and many more

•Courtney Gibson - Newly established as Dir of Progs at Southern Star, wholey owned by Endemol of course. She spent 6 years running Arts, Ent & Comedy at ABC and prior to that producer & commissioning editor for 5 years at SBS







Entertainment & Humor

Social IPTV: Interactive and Personal