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Sonera Music Player Campaign Site

Sonera music player_camp_v032

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Page 1: Sonera music player_camp_v032

Sonera Music Player Campaign Site

Page 2: Sonera music player_camp_v032

Voita omat festarit The more people want to join your festarit, the

bigger a chance you will have your own festarit. Nobody wants to go to a quiet party.

How to promote your festarit: - Make a super cool poster (the good ones will be

used as real Sonera promotions) - Tell your friends about it (send them the poster

via email) - Join the Music Player service and invite your

friends to join

Page 3: Sonera music player_camp_v032

- Make good poster - Attractive people to click on your poster/banner - Increase VIP status of your party

- Posters can be viewed in gallery and people can press to “join” the festarit, become a “supporter”

- Good posters will be made into banners for Sonera online promotion, leading to the campaign site

- For every click “your” banner receives, your festarit receives one “join” – one “supporter”

- If your “supporter” also join the Music Player service, your festarit receives an extra VIP status – 10 “supporters”

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Site Structure

Main

FAQ

Sonera

Ranking

Gallery

Registration

Make Poster

Registration process to use the Music Player

Sonera homepage

Ranking of festarit according to how many people have joined them

Searchable collection of all posters produced, click to join a festarit

Make your own promotion poster

Music Player demo Plays a selection of 30s music clips

Separated facts and hints about the Music Player service and the campaign

ForumDiscussion about the campaign, needs registration and (consistent) moderation

Page 5: Sonera music player_camp_v032

IssuesWe want to make a kick-ass viral campaign

• Festarit promotion, Music Player promotion • Music Player marketing plan • Music Player unique selling points • How much we can affect the Music Player features and

marketing

Page 6: Sonera music player_camp_v032

Campaign Site BreakdownEast • Campaign site design • Campaign site build • Viral concept involve

making of posters • Poster Engine

Who creates? • Copytext• Poster asset • Initial banners • Teltan “tietojäjestelma”

Who pays? • Pre-site • Music Player demo • Point calculations (supports for

party) – Banner click and point attribution

flow – Service subscription and point

attribution – Ranking (linked to banner

production)

• APIs to external services and spread mechanics

• Poster gallery and moderation tool • Banner production automation

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Pre-registration SitePrize – Provinssi 10 tickets Closing day – May 31st Sunday

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Wireframe – Main Navigation and logo

Posters looping

Top 5 festarit

1. Nykänen Forever 2. Bye Bye Baby 3. No More Lätkä 4. We Love You 5. Party All Night

Music Player demo

Get Your Music Player

Click to see more

Start your own festarit

Promo text promo text promo textPromo text promo text promo text

Enter phone number to get 30 days extra

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Wireframe – Make PosterNavigation and logo

Poster template according to what theme is chosen

Band names are pre-chosen according to the template

Own photo manipulation

Drag-n-drop visual elements

Content entry - festarit name / slogan - own photo - choose your party super star

Accept button

Move to Promote Office to enter your personal information and learn how to promote your show better so you can Voita Omat Festarit

Email address is a must, that we keep to inform people about the in-between competitions

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Production ScheduleMay 15th - Pre-registration site up - Provide incentive and gather early-bird momentum – Provinssi tickets 10,

give us a reason why you should go to Provinssi May 20th - Banner visuals ready May 25th

- Make poster Engine ready in site June 1st - Music player download + demo live June 10th - Final launch August 9th - Competition closes- Monday 10th winner selection – showcase winner materials until 16th - Winner party in September (?)