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Startup Pitch

Startup pitch Critique Gaming

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Page 1: Startup pitch Critique Gaming

Startup Pitch

Page 2: Startup pitch Critique Gaming

“Developing socially responsible games”

Page 3: Startup pitch Critique Gaming

Talking points

• Who are we?

• Mission

• Our games

• Interrogation

• Market

• The team

• Funding

Page 4: Startup pitch Critique Gaming

Who are we?

Critique Gaming is a small game

development studio, currently

stationed in Bucharest. We are a

team of five which is now trying to

move on from amateur to

professional independent game

development.

Page 5: Startup pitch Critique Gaming

Mission

We are dedicated towards building

pointful games that explore

important contemporary questions

and that harness the transformative

potential of interactive experiences to

address real-world issues.

Page 6: Startup pitch Critique Gaming

Our games & competitors

We focus on building mature, narrative

driven games that challenge the

perception of their players and explore

relevant dilemmas.

After testing a few directions, we’re now

looking forward to starting the

professional development of our first title,

Interrogation.

There are very few video game developers that

have ever released similar video games. Notable

mentions are: Lucas Pope (Papers Please), 11 bit

studio (This War of Mine), Red Hook Studios

(Darkest Dungeon), Telltale, The Fullbright

Studio (Gone Home), Campo Santo (Firewatch),

Galactic Cafe (Stanley's Parable).

Page 7: Startup pitch Critique Gaming

Interrogation is a narrative game that emulates the atmosphere of dark investigation procedurals. The game is intended to emulate the tropes related to interrogation scenes in pop-culture while also offering some deconstruction. The prototype plays as a questions-based puzzleagainst a (5 minute) clock in which the player must manage the emotions of suspects and interpret information into discovering details about future terrorist attacks.

Page 8: Startup pitch Critique Gaming

Screenshots from our prototype

Page 9: Startup pitch Critique Gaming

Screenshots from our prototype

Page 10: Startup pitch Critique Gaming

Main game features

• Complex logical tracking mechanics

• Deep story with complex social commentary

• Realistic human interaction representations

• Smart narrative puzzles

• Atmospheric noire art and music

• Hard moral choices

• (and many more you will only see by playing the game)

Page 11: Startup pitch Critique Gaming

Marketing Strategy for Interrogation

• Pre-launch cult creating social media campaigns that consist of mystery-building releases of narrative content

• A longer than 6 months period of time of engaging the gaming community and the industry-relevant press

• The continuous release of the game over an entire year in the form of chapters to allow for interest to build-up

• A first cheaper chapter aimed at hooking players

Page 12: Startup pitch Critique Gaming

Market

Our games are aimed at the niche

and underdeveloped market of

narrative-oriented mature gamers.

The sales of the few titles that satisfy

this market point towards it being of

aproximately 10 million players.

• average price of similar games – 10

USD

• average amount spent on games

anually – around 230 USD on PC

games (our primary market)

Page 13: Startup pitch Critique Gaming

The team

Currently, the team is made out of:

- Andrei (Dexter) Olaru, who is acting as the

leader of the team

- David Moscovici, the creative mind behind

our games

- Marius Petcu, our technical wizz

- Dora Marian, the team's visual artist

- Dragoș (Dexi) Stoica, the team's sound

designer

Page 14: Startup pitch Critique Gaming

Bussiness Model

Short term

- Commercially release our first game

- Use the obtained revenue to fund the

production of our next game

- Create a loyal fan-base by being one of the

first few entries onto our niche market

- Expand our production capacity after

becoming financially sustainable

Long term

- Also become publishers of mature video-

games

- Further expand our production capacity by

engaging the local and regional creative

community

- Partner with NGOs and other social actors in

our production and release of socially

responsible video-games

Page 15: Startup pitch Critique Gaming

Financing

We are currently looking to

fund the production of our first

title, Interrogation, process

that we estimate to last

around 12 months.

We estimate our costs to be:

- A minimum of 20,000 USD for paying

our staff

- Another 5,000 USD in administrative

costs

- Another 10,000 USD as publishing and

marketing costs

Amounting to a total of a minimum of

35,000 USD that we are looking for in

terms of financing.

Page 16: Startup pitch Critique Gaming

“Developing socially responsible games”(and trying to also make money out of it :D )