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Steve Bridger is an independent consultant and ‘Buzz Director’ with over twenty years experience in the not for profit sector. A sought-after speaker, at the forum he discusses "How digital (that's you) will lead your charity in a hyper-connected world".
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Our Digital Futures
1http://www.flickr.com/photos/charmermrk/3085808659/
Third Sector Forum - 6 May 2009Steve Bridger
(I know that you know) Web 2.0 meansth
ings
you
can
do
people you knowJessica Hagy 2
3
The challenge: the boundaries of traditional charities are
under assault by new patterns of communication and
association... regardless of how the individual technology
pieces change
social media provides an architecture for participation - not just a new channel for more of the same
4
beneficiarycampaigner / activist
volunteer donor / fundraiser
5
but charities structured for ‘transactional’ relationships,
not for conversations
right now, we’re feeling some real pain
http://www.flickr.com/photos/davidmaddison/67234056/ 6
but we need to recruit people into roles like these...
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http://www.flickr.com/photos/ceruleandepths/1693238000/
while you were
sleeping
talk of doom & gloom
http://www.flickr.com/photos/flash_nerd/3488024255/ 8
This is not another cycle; it’s a
Image by Francis Tiangsun; reproduced with permission 9
people are more connected in a recession
http://www.flickr.com/photos/browners/3304257382/ with permission 10http://www.guardian.co.uk/lifeandstyle/2009/feb/10/underground-restaurants-london
11
and (still) have expectations of being able to change the landscape quickly
experiences
organisational dependency on hierarchygraphic adapted from Gobillot, 2006
digital team
12
silos & turf wars
http://www.youtube.com/watch?v=s83RoxfwPFg 13
the social web is disruptive, but some members of the SMT are still resisting
original doodle by Dave Gray; remixed with permission
14the new normal - deal with it
original doodle by Dave Gray; remixed with permission
15perfection does not lead to participation
innovation from the
‘messy’ edges
As supporters increasingly want to mix giving their time, money, activism &
influence... the time has come for charities to re-structure
to reflect this 16
graphic adapted from Gobillot, 2006
networks will gradually replace institutions 17
we are becoming ever more focused on ourselves as individuals yet yearn to be members of communities
(indulgence + philanthropy)
18
personal identity central to new rules of
engagement
need to focus on one-to-one, highly personal approaches; one person, one connection, one conversation at a time
(but how to scale?) 19
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“the message is not about the charity; it’s about why the
messenger cares” (Katya Andresen)
OLD WAY: join us because we kick assNEW WAY: join us because we want you to kick ass
21
real engagement = when people do things for the
cause you didn’t ask them to do
http://www.flickr.com/photos/krypto/3321950347/ 22
23
participation is marketing
24
(scalable) conversations around your
appeals
role changing from broadcasters to
aggregators
individual goals realised through
your work
should all charities release an API?
adapted from a David Armano graphic | darmano.typepad.com
let your people work socially rather than assume in advance that none of it is any use to youmake resources go further by encouraging employees to embrace & develop their personal brandsthink about how programmes & communications can be articulated through grassroots networks to deliver your mission 25
trust the hiring decision
http://www.flickr.com/photos/jfchenier/428825569/ 26
I’m not advocating throwing the baby out
with the bath water... but
http://www.flickr.com/photos/mikefischer/168105454/ 27
http://www.flickr.com/photos/petereed/138369750/ 28
http://www.flickr.com/photos/russelldavies/375434178/ 29
what’s the Return On Ignoring?
http://www.flickr.com/photos/heather/976689760/
http://www.flickr.com/photos/russelldavies/375434178/ 30
Please let me know what you think :-)@stevebridger