Transmedia Mobile Gaming - Conference | Transmedia Storytellling

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Text of Transmedia Mobile Gaming - Conference | Transmedia Storytellling

  • Transmedia Storytelling Transmedia - Mobile - Gaming

    Patrick Mller Warsaw, 17.05.2012

  • Let me introduce you to Transmedia Storytelling

  • Photo: Post-It by Peter B. (CC) | Link

    http://www.flickr.com/photos/flatcat/3555774083/

  • Handwritten phonenumbers: 0049 30 340 6002320

    Photo: Patrick Mller (CC)

  • Website & Video: Cathys Key | Link

    Click here to open the video in your browser and watch it

    http://www.youtube.com/watch?v=h5ox8cmhmVUhttp://www.youtube.com/watch?v=U6N3-bpvtzkhttp://www.youtube.com/watch?v=h5ox8cmhmVU

  • So how can I tell my story by using Transmedia Storytelling?

  • The universe is made of stories, not of atoms Muriel Rukeyser

    Photo: :CC-BY2.0 - NASA | Link

    http://www.flickr.com/photos/gsfc/5096879854/in/faves-7tysix/

  • Photo: CC-BY-SA2.0 Patrick Gruban | Link

    http://www.flickr.com/photos/gruban/137421445/in/faves-7tysix/

  • Photo: :CC-BY2.0 - Cliff | Link

    http://www.flickr.com/photos/nostri-imago/5223915981/in/faves-7tysix/

  • Photo: PD - Powerhouse Museum | Link

    http://www.flickr.com/photos/powerhouse_museum/3877422238/

  • Photo: Henry Jenkins| Link

    http://www.henryjenkins.org/

  • Image: Jenna Garfunkel | Link

    http://social-creature.com/wp-content/uploads/2010/05/transmedia-1024x735.png

  • Bildnachweis: Brooke Thompson | Link

    http://www.giantmice.com/archives/2011/04/media-franchise-vs-transmedia/

  • Transmedia Manifest | Link

    http://www.transmedia-manifest.com/

  • Identify fans and influentials

  • Folge dem Kaninchen | Link

    http://www.folge-dem-kaninchen.de/

  • Folge dem Kaninchen | Link

    http://www.folge-dem-kaninchen.de/

  • Involve fans and influentials

  • Mission Icefly (5Gum) at the Bannaroo Festival | Link

    Click here to open the video in your browser and watch it

    http://www.youtube.com/watch?v=U0YfdzEqE4Qhttp://www.youtube.com/watch?v=U0YfdzEqE4Qhttp://www.youtube.com/watch?v=U0YfdzEqE4Q

  • A rabbit hole mailing of missionicefly.com| Link

    Click here to open the video in your browser and watch it

    http://www.youtube.com/watch?v=aKskZSrXmwohttp://www.youtube.com/watch?v=aKskZSrXmwohttp://www.youtube.com/watch?v=aKskZSrXmwo

  • Help your fans to connect to your story and others easily

  • Screenshot: ARG-Reporter Forum | Link

    http://forum.argreporter.de/

  • Add collaborative tasks within the storyline

  • There is no such thing as total control

  • Really!

  • Navigate instead!

  • Keep up a constant dialogue with fans

  • Alternate Reality Games on Facebook | Link

    https://www.facebook.com/alternaterealitygames

  • Case I: Push 11 The Child

    (by vm-people)

  • Photo: CC-BY-SA - Richard | Link

    http://www.flickr.com/photos/ladyous/6249998082/in/faves-7tysix/

  • Movie: Push 11/berlinkriminell 08/11/HORATIO Produced by: vm-people GmbH | Link

    Click here to open the video in your browser and watch it

    http://www.youtube.com/watch?v=ojJFnoa8Hishttp://www.youtube.com/watch?v=ojJFnoa8Hishttp://www.youtube.com/watch?v=ojJFnoa8His

  • Photos: The photos were contributed as user generated content by the players of the Alternate Reality Game

  • Click here to open the video in your browser and watch it

    Movie: Wer war ich? Produced by: vm-people GmbH | Link

    http://www.youtube.com/watch?v=Q-CeGMo-jbohttp://www.youtube.com/watch?v=Q-CeGMo-jbo

  • Buchcover: by Droemer Knauer Verlag

  • Screenshot: ARG-Reporter | Link

    http://www.argreporter.de/

  • Screenshot: ARG-Reporter Forum | Link

    http://forum.argreporter.de/

  • Screenshot: ARG-Reporter Wiki | Link

    http://www.argwiki.de/

  • Screenshot: In-Game Webseite Reiseagentur Thatch and Sons | Link

    http://www.thatchandsons.com/

  • Case II: Sherlock

    (BBC)

  • Click here to open the video in your browser and watch it

    Trailer: Sherlock Produced by: BBC One | Link

    http://www.youtube.com/watch?v=WbFCiYykyIIhttp://www.youtube.com/watch?v=WbFCiYykyII

  • Screenshot: Website von Sherlock| Link

    http://www.thescienceofdeduction.co.uk/

  • Screenshot: Sherlock (BBC One)

  • Screenshot: Sherlock (BBC One)

  • Screenshot: Dr. Watsons Blog | Link

    http://www.johnwatsonblog.co.uk/

  • Screenshot: Dr. Watsons Blog | Link

    http://www.johnwatsonblog.co.uk/

  • Screenshot: Facebook Post| Link

    https://www.facebook.com/media/set/?set=a.324370187600526.68343.305311476173064&type=1

  • Screenshot in Blogpost by Siobhan OFlynn | Link

    http://narrativenow.blogspot.de/2012/03/simple-elegant-genius-bbc-transmedia.html

  • More cases:

  • Photos: Adeles Salon by Das Wilde Dutzend | Link

    http://www.das-wilde-dutzend.de/

  • Screenshot: Zombies, Run! by Six To Start | Link

    Click here to open the video in your browser and watch it

    https://www.zombiesrungame.com/http://www.youtube.com/watch?v=GyFqZtKvya0http://www.youtube.com/watch?v=GyFqZtKvya0

  • Screenshot: Tripventure by Sprylab | Link

    https://www.facebook.com/tripventurehttp://www.flickr.com/photos/7184189@N04/3389268365/

  • Screenshot: Rides.tv Dirty Work | Link

    http://rides.tv/

  • Screenshot: Guidestones | Link

    http://guidestones.org/

  • Screenshot: Why So Serious for The Dark Knight-movie| Link

    http://whysoserious.com/

  • Thank you very much for listening!

    Twitter: @patmo

    Contact: http://about.me/patmo

    http://www.imaginary-friends.de/

    All background graphics have been provided by: Elegantthemes.com | Link

    http://www.elegantthemes.com/