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1. Mainstream and large publishing company Future PLC 6th Largest publishing company in the UK 150+ Publica?ons 4 divisions -‐ Tech, Games, Movies & Music, ac?ve Business model -‐ content -‐ Both digital and Physical Sold for subscrip?on and cover price
+Adver?sing Print & Digital Adver?sing Total Circula0on:Print -‐ 65,381Digital (iPad)-‐ 1,631Digital Publica?ons cer?ficate Audit -‐ 8,479Combined -‐ 75,479 Sales per Month
Other Branded events Awards Cross promo?on screenings with Sky
Distribu0on Model
UNIT 01 -‐ A05 COMPARE DISTRIBUTION CHANNELS AND OWNERSHIP PATTERNS
Web
Digi Mag
hJp://www.youtube.com/watch?v=c3dfxrJkWYM&feature=player_embedded
UNIT 01 -‐ A05 COMPARE DISTRIBUTION CHANNELS AND OWNERSHIP PATTERNS
App
Each Model has uses the same/Similar content -‐ news, reviews
2. Independent & Publisher & Design Agency
Church Of London
Founded by Danny Miller and MaW Bochenski.Both began working at Adrenaline mag which closed in 2005. They were working on LiWle White Lies as a side project then launch it under their new company: Church of London.
They now publish 2 magazines:LiWle White Lies Huck -‐ Skateboard, surf and extreme sports lifestyle magazine
UNIT 01 -‐ A05 COMPARE DISTRIBUTION CHANNELS AND OWNERSHIP PATTERNS
Business Model LiWle White Lies and Huck both exist to create profits but also to act as an advert for the contract publishing and design part of the business.
Church of London as a Crea0ve Agency Church of London work on the following products.Contract publishing -‐ Magazines (SCEE)
-‐ Brochures -‐ prospectuses
Design -‐ Film Posters -‐ Film Marke?ng
Events -‐ Fes?vals -‐ Screenings
Distribu0on Model Print Website AppTumblr
Significant that LWL does not have a Digital edi?on -‐ perhaps to preserve the tradi?onal quali?es and produc?on values of the print.
The Tumblr allows the publishers to interact with the audience oaen allowing consumers to submit their own versions of LWL covers.
hWp://vault.liWlewhitelies.co.uk/
UNIT 01 -‐ A05 COMPARE DISTRIBUTION CHANNELS AND OWNERSHIP PATTERNS
3. Industry And Ins0tu0onal Publica0ons
Sight and Sounds is published by the Bri?sh Film Ins?tute (BFI). The BFI is a charitable organiza?on established by the Royal Charter to promote Bri?sh and TV. They use sight & sound as a record in terms if cinema consump?on and output to promote film educa?on.
The BFI is a non -‐ Profit organiza?on. HQ us in the Southbank, London. BFI also organise and own The London IMAX Cinema The London Film Fes?valBFI Educa?on -‐ Events & Publishing BFI Archive and Library BFI Produc?on, UK Film Documentaries
Distribu0on Model ABC -‐ 22,000 Print Based -‐ Sold out all large newsagents and Independent cinemasOnline -‐ Archive of issues and features No Digital version of content.
Analysis of Ownership and Distribu0on
Total Film & Future PLC
Large target audience and mainstream magazine. Distributed na?onwide to enable large revenue Stream. Subscrip?on Heavily adver?sed online and with offers and promo?ons. Future has embraced digital distribu?on -‐ especially though Apple’s News Stand -‐ works with exis?ng “Cover Price” Business Model. Model of Business is aimed to maximize both sale and adver?sing revenue.
LiJle White Lies
Bi-‐Monthly -‐ sold in selected stores and relevant places (Cinemas, Clothes stores) App is not a interac?ve magazine. Suggests that the physical magazine is the most important of the LWL brand. The crea?vity and design of the magazine is more than exclusives. The purpose is to drive business to the crea?ve agency part of the business.
UNIT 01 -‐ A05 COMPARE DISTRIBUTION CHANNELS AND OWNERSHIP PATTERNS
Sight and Sound & BFI
Sight and Sound acts as the cri?cal voice of the BFI. Creates a record of credits and synopsis of every film released in the UK. Cinema acts as a record. The purpose of the magazine is not to make a profit. However is is there to reflect shape the contemporary views of cinema. Distribu?on is mainly subscrip?on based and in selected news venders.
UNIT 01 -‐ A05 COMPARE DISTRIBUTION CHANNELS AND OWNERSHIP PATTERNS
