Unit01 a-05

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  • 1. 1. Mainstreamandlargepublishingcompany FuturePLC 6thLargestpublishingcompanyintheUK 150+Publica?ons 4divisions-Tech,Games,Movies&Music,ac?ve Businessmodel-content-BothdigitalandPhysical Soldforsubscrip?onandcoverprice +Adver?sing Print&DigitalAdver?sing TotalCircula0on: Print-65,381 Digital(iPad)-1,631 DigitalPublica?onscer?cateAudit-8,479 Combined-75,479SalesperMonth OtherBrandedevents Awards Crosspromo?onscreeningswithSky Distribu0onModel Print UNIT01-A05COMPAREDISTRIBUTIONCHANNELSANDOWNERSHIPPATTERNS

2. Web DigiMag hJp://www.youtube.com/watch?v=c3dfxrJkWYM&feature=player_embedded UNIT01-A05COMPAREDISTRIBUTIONCHANNELSANDOWNERSHIPPATTERNS 3. App EachModelhasusesthesame/Similarcontent-news, reviews 2. Independent&Publisher&DesignAgency ChurchOfLondon FoundedbyDannyMillerandMaWBochenski. BothbeganworkingatAdrenalinemagwhichclosedin2005.TheywereworkingonLiWleWhite Liesasasideprojectthenlaunchitundertheirnewcompany:ChurchofLondon. Theynowpublish2magazines: LiWleWhiteLies Huck-Skateboard,surfandextremesportslifestylemagazine UNIT01-A05COMPAREDISTRIBUTIONCHANNELSANDOWNERSHIPPATTERNS 4. BusinessModel LiWleWhiteLiesandHuckbothexisttocreateprotsbutalsotoactasanadvertforthecontract publishinganddesignpartofthebusiness. ChurchofLondonasaCrea0veAgency ChurchofLondonworkonthefollowingproducts. Contractpublishing -Magazines(SCEE) - Brochures - prospectuses Design-FilmPosters - FilmMarke?ng Events-Fes?vals -Screenings Distribu0onModel Print Website App Tumblr SignicantthatLWLdoesnothaveaDigitaledi?on-perhapstopreservethetradi?onalquali?es andproduc?onvaluesoftheprint. TheTumblrallowsthepublisherstointeractwiththeaudienceoaenallowingconsumerstosubmit theirownversionsofLWLcovers. hWp://vault.liWlewhitelies.co.uk/ UNIT01-A05COMPAREDISTRIBUTIONCHANNELSANDOWNERSHIPPATTERNS 5. 3. IndustryAndIns0tu0onalPublica0ons SightandSoundsispublishedbytheBri?shFilmIns?tute(BFI).TheBFIisacharitableorganiza?on establishedbytheRoyalChartertopromoteBri?shandTV.Theyusesight&soundasarecordin termsifcinemaconsump?onandoutputtopromotelmeduca?on. TheBFIisanon-Protorganiza?on.HQusintheSouthbank,London.BFIalsoorganiseandown TheLondonIMAXCinema TheLondonFilmFes?val BFIEduca?on-Events&Publishing BFIArchiveandLibrary BFIProduc?on,UKFilmDocumentaries Distribu0onModel ABC-22,000 PrintBased-SoldoutalllargenewsagentsandIndependentcinemas Online-Archiveofissuesandfeatures NoDigitalversionofcontent. AnalysisofOwnershipandDistribu0on TotalFilm&FuturePLC Largetargetaudienceandmainstreammagazine.Distributedna?onwidetoenablelargerevenue Stream.Subscrip?onHeavilyadver?sedonlineandwithoersandpromo?ons.Futurehas embraceddigitaldistribu?on-especiallythoughApplesNewsStand-workswithexis?ngCover PriceBusinessModel.ModelofBusinessisaimedtomaximizebothsaleandadver?singrevenue. LiJleWhiteLies Bi-Monthly-soldinselectedstoresandrelevantplaces(Cinemas,Clothesstores)Appisnota interac?vemagazine.SuggeststhatthephysicalmagazineisthemostimportantoftheLWLbrand. Thecrea?vityanddesignofthemagazineismorethanexclusives.Thepurposeistodrivebusiness tothecrea?veagencypartofthebusiness. UNIT01-A05COMPAREDISTRIBUTIONCHANNELSANDOWNERSHIPPATTERNS 6. SightandSound&BFI SightandSoundactsasthecri?calvoiceoftheBFI.Createsarecordofcreditsandsynopsisof everylmreleasedintheUK.Cinemaactsasarecord. Thepurposeofthemagazineisnottomakeaprot.Howeverisistheretoreectshapethe contemporaryviewsofcinema.Distribu?onismainlysubscrip?onbasedandinselectednews venders. UNIT01-A05COMPAREDISTRIBUTIONCHANNELSANDOWNERSHIPPATTERNS