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INTERNET MARKETING VARIOUS VIRAL VIDEOS Presentation completed by: Michael Maccarone Paolo Santos April 25, 2011 http://variousviralvideos.blogspot.com

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Michael Maccarone, Paolo Santos

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  • 1. Internet MarketingVarious Viral Videos
    Presentation completed by:
    Michael MaccaronePaolo Santos
    April 25, 2011
    http://variousviralvideos.blogspot.com
  • 2. Perspective
    Why is internet marketing so important?
    The internet is a new and unstoppable trend
    You will lose valuable customers without an online presence
    People tend to use the internet as a resource to search for goods and services
  • 3. Reasons why internet marketing is a viable tool
    Online marketing is a fairly cheap form of advertising
    The reach is much greater
    You can provide customers with a wealth of information
    Many creative and efficient ways to advertise online
    The internet is here to stay why not use it to your advantage?
  • 4. Percentage of Canadians using the Internet
  • 5. Frequency of Canadian internet use
  • 6. Overview
  • 7. Why the topic was selected?
    Both partners had an interest in the topic
    Fun idea
    Lots of fun content available
    Interesting and entertaining events and news
  • 8. Persona
  • 9. Blog Post List
    Chicago weatherman freaks out at thunderstorm
    Texas aint so hot, is it?
    Chrysler EminemSuperbowl commercial
    Super bowl Doritos commercial
    Spectacular wrong way crash
    Unusual Robbery
    The shaving helmet
    Trick shot quarterback
    Footage of tribe that has never contacted outside world
    Pick up truck crashes
    Mall food court proposal fail
    Escalator malfunction
    Dirty NHL hit stirs uproar among fans
    Fail compilation February 2011
    Cat predicts Japan earthquake
    Charlie Sheen surprise appearance on Jimmy Kimmel
    Meet Ray, the Canadian redneck
    March fail compilation
    Dash cam police shooting
    6 second video, 2.5 million views
  • 10. Google Analytics
  • 11. Visitor, Site Overview and Goal Conversions
  • 12. Performance Review
  • 13. Ice RocketHits and Visits
  • 14. Ice Rocket Rank History
  • 15. Ice Rocket Daily Rank Trend
  • 16. Business ReviewKey Learnings
    Blog:
    How to write a blog
    How to create a blogger account
    How to track metrics of blog
    How to create a blog
    No content, No views
    More news = More visits
    Layout is a key process, clean and simple, easy to read, good topics = good traffic
  • 17. Key LearningsFacebook
    Great advertising tool
    Has the ability to drive traffic
    The more posts about your = topic the more feedback
    More posts = higher traffic volume
    Great way to reach any or all
  • 18. Key LearningsTwitter
    Great marketing tool
    New and innovative way to get your message to the masses
    Amazing ability to drive traffic
  • 19. Indicated Actions
    Better use of twitter would of resulted in better metric results
    Updating content on a daily basis would help drive traffic because people would constantly be on the lookout for new posts
    The internet never sleeps so constant posts are required to stay fresh and up to date
    Better use of face book would of resulted in better metrics
  • 20. RecommendationsWebsite
    We plan on hosting our own website
    With our own website we will be able to monetize
    PPC ads
  • 21. RecommendationsBlog
    Pictures on website
    SEO optimization
    Google adsense
  • 22. RecommendationsSEO
    Changing titles for SEO (unique)
    Remove repetitive wording
    First sentence should include words from title
    Add labels to each post
  • 23. RecommendationsPPC
    Text ads
  • 24. RecommendationsPPC
    Keywords/CPC
  • 25. RecommendationsDisplay
    Display Ads
  • 26. RecommendationsDisplay
    Double Click Ad Planner
  • 27. RecommendationsSocial Media
    Twitter account linked to website/blog
    Facebook page linked to blog/websites
    YouTube channel to display videos
    Stumble Upon
  • 28. RecommendationsAffiliate Marketing
    Affiliate marketing does not apply to our blog
  • 29. RecommendationsPR
  • 30. RecommendationsEmail Marketing
  • 31. RecommendationsMobile Marketing
    Dont intend on using mobile marketing
    Scan QR codes to access blog without long URL
    Send mass text messages
  • 32. Rationale
    What we wont use was already covered in the recommendations
    Mobile Marketing
    Affiliate Marketing
  • 33. The End
    Thanks for listening to our presentation!