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Promotional and effective advertising Promotional and effective advertising measures to capture the target measures to capture the target VASEEM BASHA.M Hae Kids!!!!!!! Listen I am interesting

Vaseem Basha Mungle

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Page 1: Vaseem Basha Mungle

Promotional and effective advertising Promotional and effective advertising measures to capture the targetmeasures to capture the target

VASEEM BASHA.M

Hae Kids!!!!!!!ListenI am interesting

Page 2: Vaseem Basha Mungle

Points to be noted before framing the promotion in TV

Television is the best medium to attract children

There is no point making the TV commercial lengthier so that we can save money

Converting to other regional languages must be given more importance, as a small flaw or dreadful tone or voice may spoil the whole ad and consequently Phonethics has to miss out a huge lot of customers from that area

Advertisement must not be so creative and complicated which may be a hindrance for kids to understand, recollect and like it

The advertisement can last for a few seconds but must be catchy which can be remembered by children and which can make them speak about it to their friends at school

Television

Page 3: Vaseem Basha Mungle

Script of TV commercial• Billoo is standing on a road

in his city with his bag flung on his back. He is standing with his back facing the school. Then he slowly changes his expression into a boring one.

• The camera slowly turns around and the background where he is standing changes, with Billoo now facing a dense forest. Billoo draws ropes and anchors and gives an expression showing his anxiety to take the mission

Sample pictures. The face expression of Billoo must be boring in the first pic

Page 4: Vaseem Basha Mungle

Promotional

Activities in

television

Slots which can be most

preferred

Rationale for the

slot timings

Frequency

Channels preferred

Rationale for

channels selected

TV commercia

l

During weekdays: Morning 8 to 9Evening 3:30 to 7:30During weekends: throughout the day after 8 a.m.

Morning before the kid goes to school during weekdays, while he takes his breakfast. And evening after he returns from school

Frequency must be more for during popular and most seen programs

•CARTOON NETWORK•POGO•DISNEY CHANNEL•JETIX•ANIMAX•DOORDARSHAN

Doordarshan, as this is still the most watched channel by people in India ( so this may target a few number of rural comic loving kids)Other channels are most watched by children

Page 5: Vaseem Basha Mungle

Pop outs during programs at the bottom

Only during most watched and famous programs throughout the day

This is to target some children who may stay back at home due to several reason. The more it is advertised and the more the name is said, better is the remembrance of children

Once every program

•CARTOON NETWORK•NICK•HUNGAMA•POGO•DISNEY CHANNEL•JETIX•ANIMAX•CBEEBIES BBC•BOOMERANG•SPACE TOON KIDS

To reach a larger mass of kids who prefers different channels which has some good programs kids like.

Page 6: Vaseem Basha Mungle

Real-time talks during programs where children talk about their liking for the book

Slots can substitute advertisements or replace them in order to reduce the cost

More often children tend to listen to their type people than just cartoon characters or superhero’s

Depending on the cost required the slots can be varied

•CARTOON NETWORK•POGO•DISNEY CHANNEL•JETIX•ANIMAX•DOORDARSHAN

Page 7: Vaseem Basha Mungle

•Adv posted in

classrooms and school

notice boards

•Drawing competitions

being held, and free

samples must be given to

all participants

Other Accessories: •Toys •school bags with pictures of characters associated in the comic•pen caps •pencil •eraser with shapes of those characters •notebook labels

•Free Stickers and

toys with other

brand products like

ice-cream,

chocolate bars in

schools

•Posters with

game cds and

animated movies

Kids will really love me

Page 8: Vaseem Basha Mungle

•Giving flyers or posters for other books sold in the

retail outlet•Retail live advertising in the outlet picturing a detailed advertisement about the book.•Employees must be disguised and giving pamphlets•Racks designed in the form of the characters•Designing paper masks of the characters, which kids may use in school during birthdays

Page 9: Vaseem Basha Mungle

•In websites like

comicbookresources.co

m, comic book bin,

comic book resources,

newsarama , which

should be actually the

top 10 visited kids’ sites

in India

•Pop ups and forums in YOUTUBE, HI-FI, ORKUT, FACEBOOK

•Computers – themes and screensavers

•Designing a small game as “MUNGLE”

and allowing children to download the game for

free from the most visited websites by

children

Page 10: Vaseem Basha Mungle

PLAY THE SLIDE (View slide show) TO VIEW THE ADVERTISEMENT

Page 11: Vaseem Basha Mungle
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•Making sure that books

are available in the

school stationeries itself

•Other distrib

ution

areas: Retails,

McD,

KFCs,

Ice-Cream Parlors,

theme parks, Gaming

zones

•Direct sellin

g to

schools by making

contracts w

ith them

•Main target mediums

must be sta

tioneries

Page 13: Vaseem Basha Mungle