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Promotional and effective advertising Promotional and effective advertising measures to capture the targetmeasures to capture the target
VASEEM BASHA.M
Hae Kids!!!!!!!ListenI am interesting
Points to be noted before framing the promotion in TV
Television is the best medium to attract children
There is no point making the TV commercial lengthier so that we can save money
Converting to other regional languages must be given more importance, as a small flaw or dreadful tone or voice may spoil the whole ad and consequently Phonethics has to miss out a huge lot of customers from that area
Advertisement must not be so creative and complicated which may be a hindrance for kids to understand, recollect and like it
The advertisement can last for a few seconds but must be catchy which can be remembered by children and which can make them speak about it to their friends at school
Television
Script of TV commercial• Billoo is standing on a road
in his city with his bag flung on his back. He is standing with his back facing the school. Then he slowly changes his expression into a boring one.
• The camera slowly turns around and the background where he is standing changes, with Billoo now facing a dense forest. Billoo draws ropes and anchors and gives an expression showing his anxiety to take the mission
Sample pictures. The face expression of Billoo must be boring in the first pic
Promotional
Activities in
television
Slots which can be most
preferred
Rationale for the
slot timings
Frequency
Channels preferred
Rationale for
channels selected
TV commercia
l
During weekdays: Morning 8 to 9Evening 3:30 to 7:30During weekends: throughout the day after 8 a.m.
Morning before the kid goes to school during weekdays, while he takes his breakfast. And evening after he returns from school
Frequency must be more for during popular and most seen programs
•CARTOON NETWORK•POGO•DISNEY CHANNEL•JETIX•ANIMAX•DOORDARSHAN
Doordarshan, as this is still the most watched channel by people in India ( so this may target a few number of rural comic loving kids)Other channels are most watched by children
Pop outs during programs at the bottom
Only during most watched and famous programs throughout the day
This is to target some children who may stay back at home due to several reason. The more it is advertised and the more the name is said, better is the remembrance of children
Once every program
•CARTOON NETWORK•NICK•HUNGAMA•POGO•DISNEY CHANNEL•JETIX•ANIMAX•CBEEBIES BBC•BOOMERANG•SPACE TOON KIDS
To reach a larger mass of kids who prefers different channels which has some good programs kids like.
Real-time talks during programs where children talk about their liking for the book
Slots can substitute advertisements or replace them in order to reduce the cost
More often children tend to listen to their type people than just cartoon characters or superhero’s
Depending on the cost required the slots can be varied
•CARTOON NETWORK•POGO•DISNEY CHANNEL•JETIX•ANIMAX•DOORDARSHAN
•Adv posted in
classrooms and school
notice boards
•Drawing competitions
being held, and free
samples must be given to
all participants
Other Accessories: •Toys •school bags with pictures of characters associated in the comic•pen caps •pencil •eraser with shapes of those characters •notebook labels
•Free Stickers and
toys with other
brand products like
ice-cream,
chocolate bars in
schools
•Posters with
game cds and
animated movies
Kids will really love me
•Giving flyers or posters for other books sold in the
retail outlet•Retail live advertising in the outlet picturing a detailed advertisement about the book.•Employees must be disguised and giving pamphlets•Racks designed in the form of the characters•Designing paper masks of the characters, which kids may use in school during birthdays
•In websites like
comicbookresources.co
m, comic book bin,
comic book resources,
newsarama , which
should be actually the
top 10 visited kids’ sites
in India
•Pop ups and forums in YOUTUBE, HI-FI, ORKUT, FACEBOOK
•Computers – themes and screensavers
•Designing a small game as “MUNGLE”
and allowing children to download the game for
free from the most visited websites by
children
PLAY THE SLIDE (View slide show) TO VIEW THE ADVERTISEMENT
•Making sure that books
are available in the
school stationeries itself
•Other distrib
ution
areas: Retails,
McD,
KFCs,
Ice-Cream Parlors,
theme parks, Gaming
zones
•Direct sellin
g to
schools by making
contracts w
ith them
•Main target mediums
must be sta
tioneries