Visual Brand identity and the Importance of Design

Visual identity has always been a part of branding. Besides a set of values and belief system

that every brand is associated with there is a visual appeal that every brand needs to have. A

visual appeal elicits proper response which is why visual brand identity plays an important role

in today’s media scenario.

Visual brand appeal is part of a visual brand language. Brand language evolves with time so do

their visual brand identity. It is a language every brand speaks. Logos of some very leading

brands have undergone a change right from their inception so have their brand values that they

have been along associated with.

Visual brand language is the fad

today and companies are investing

on visual brand identity more than

ever before. A brand appoints

artists of and agencies of

international repute to enhance

their visual brand identity.

There is a lot about design

associated with the brand

language. We are living in a world

where people prefer well designed

products. Design has become a

trend setter of sorts. Worldwide design templates have undergone a sea change in

manufacturing, retail, construction and web design. While brands began to set design trends,

most of what we own today is defined by its design. Modern Technologies assist people to use

more modified designs.

Brands become personified today not by the mere intangible value their logos, but the tangible

designs that their products have to offer. A mobile phone without the latest design or a car

without a well designed exterior and interior may be of good use, but it may not have a premium

value of comfort or quality attached to it.

Visual brand identity has become an extension of our persona, and which is why brands

we use speak more about us today. A company invests today more on the visual appeal

and on a consistent visual style.

A particular color, a particular logo design, an animal all elicits responses in us that are unique.

While the medium may be across platforms of print, broadcast and the web, companies realize

that design and visual communication speak for itself unlike the old world philosophy where

design meant less.

A new order of communication is here, and companies

today cater to various audiences advertising through web,

print and Television, Radio.

With retail therapy becoming a norm for today’s world,

companies want to offer visual appeal through a

consistent design, by using the appropriate typography

and using the right logos. Therefore, Companies are

cashing in on the milk cow of the current craze for design

and launching well designed products that that are made

to suit the tastes of the market.

It doesn’t look like the trend is to die out soon; rather these companies will drive on innovation.