[WEBINAR] Keyword Match Types: Cage Match!

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Four keyword match types will enter, and one will emerge victorious! Learn which keyword match types to use in which situations, and which match type will rule them all! Check out Trada Reviews here: http://www.trada.com/trada-reviews/

Text of [WEBINAR] Keyword Match Types: Cage Match!

  • 1.Keyword Match Types CAGE MATCH!#PPCmatchtypes trada.com

2. Matt Hessler,Director of Account Management @fasterstillAnna Sawyer,Marketing Manager@annafsawyer trada.com 3. What areKeyword Match Types? Keyword match types are ways of entering keywords into your campaign to determine which search terms will allow your ads to appear.Matt Hessler: @fasterstill trada.comAnna Sawyer: @annafsawyer 4. Search term:Keyword: a word or phrasea word or phrase that a user types that an advertiser into a search adds to an PPC engine when campaign, which theyre looking for he hopes will something.match a search term entered by a user.Matt Hessler: @fasterstilltrada.com Anna Sawyer: @annafsawyer 5. As an advertiser, you want to add lots of keywords to your account in order to be able to reach as many potential customers as possible... but you want to reach an audience that needs you.Matt Hessler: @fasterstilltrada.com Anna Sawyer: @annafsawyer 6. Use match types to ensure that your ads show for the right combination of relevance and volume.Matt Hessler: @fasterstilltrada.com Anna Sawyer: @annafsawyer 7. There are 4 keyword match types.broad matchphrase matchexact matchmodied broad matchtrada.com 8. broad match This is the most liberal match type. Ads may be served for any version of your keyword, including extra words and synonyms.Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer 9. ads may appear for thebroad match following search terms shoes for wrestlingIf your keyword is used wrestlingwrestling shoesshoes wrestling matskids wrestlingshoes trada.com 10. phrase match Your ad may appear only when a user searches on your exact keyword phrase with the words in that order... but may include additional words.trada.com 11. ads may appear for thephrase match following search termswhere to buy wrestling shoesIf your keyword is used wrestlingwrestling shoesshoes Adidas wrestling shoeskids wrestlingshoestrada.com 12. [exact match] Your ad may appear only when a user searches on your exact keyword phrase with the words in that order, with no additional words.Matt Hessler: @fasterstilltrada.com Anna Sawyer: @annafsawyer 13. ads may only appear for[exact match] the search term: wrestling shoes If your keyword is wrestling shoesMatt Hessler: @fasterstill trada.comAnna Sawyer: @annafsawyer 14. But wait! Theresone more match type and it is... trada.com 15. The One Match Type to RuleThem AllBut wait! Theresone more matchtype and it is...trada.com 16. +modied broad matchAdd a plus (+) sign before each word in a keyword phrase that you want to serve ads to only when matched exactly by a search term. The words without a plus sign will work like regular broad match terms.trada.com 17. ads may appear for the +modied broad match following search terms wrestling sneakers If your keyword is +wrestling shoeswrestling footwearMatt Hessler: @fasterstilltrada.com Anna Sawyer: @annafsawyer 18. Final thought:Each match type has a purpose.None of them arebetter (thoughwe are partial to modied broadmatch).trada.com 19. Heres where we take two minutesto tell you that with Trada, you canhave a dedicated team of PPC experts working for you...... and it doesnt cost any more than if you were to do search marketing yourself. trada.com 20. Trada has a large, global crowd of certiedpaid search experts who do onlineadvertising for you.trada.com 21. Multiple experts workon your campaign at the same time. You get: Diversity of thinkingConstant optimizationMultiple ad networkstrada.com 22. and they already know how to use match types!trada.com 23. Its pay-for-performance. There are NO fees:no startup fees, no management fees. You can get started right away. trada.com 24. @fasterstill @annafsawyer Time for questions! For more information or to schedule a demo, email sfox@trada.comtrada.com