What Comes Around… Goes Around

Emily WileyKayla TyzioPooja Amin

Kelsey BrandonDaniel Sanchez-Roldan

Who are we?

• New renewal-based company where we remake already-made garments, and then resell them to our customers

• Offer a variety of choices to be done to the clothing

• We also make our own designs out of donations and “scouting”

• Sell products in our store that give back

Where are we?

• We are located in downtown Denton• Refurbished an empty building to conserve

space and materials

Our Mission• Our goal is to provide a service to our

customers that allows them to use something of their own to create something new and exciting into their wardrobe. We do everything upon helping to develop a more eco-friendly world that does not cost a fortune to create. Our service provides a win-win situation for the environment by decreasing the size of landfills and waste, and a for the customer as they receive a new and updated fashion statement piece that everyone will want.

Who Drives our Business? • College-aged individuals on a budget, but who

also are “green” and care about the environment

• Someone hoping to reduce their carbon footprint

• Someone creative that doesn’t have the time or tools to recreate their own garments

Our Service

Re-designing your clothes, curtains, or any other textile to be made into a new fashion piece that will be sure to be a fashion statement

• Variety of choices of what can be done to garment, all for a low price

Example:

Our Products

Our Environmental Impact

Reducing our carbon footprint by:– Recycling clothing– LEED Certified– Using large windows to

provide most of the lighting

– Never using any chemicals or treatments to the reconstructed garments

– Using LED lighting– Using recycled steel for

displays/racks– Using basic painted

concrete for our floors

Customer Loyalty Card

• Inside the store, we will offer a “donation box” here customers can donate clothes for our seamstresses to reconstruct and sell for purchase by other customers or to make into our “eco-friendly” shopping bags.

• When they donate items, they will receive “points” on their customer loyalty card, so many points will allow you to get a % off a purchase or service.

Recycled Shopping Bags

• We will not use any plastic or paper bags • Make “eco-friendly” bags in store out of donated

clothes that we do not choose to re-make • When purchase and brought back into the store,

customer will receive 20% off purchase or service

Clothing Swap Parties!

• The first Thursday of the month we will host clothing swap parties

• Customers will sign up in advance

• Bring in a certain amount of clothes, take that amount home

• If they want clothes to be reconstructed then they receive 25% off that service

• We will serve drinks, snacks hand out coupons as well

The Experience Provided

The utilitarian experience: our boutique offers to revamp their old clothing, which can even serve as simply fixing or transforming a garment that was not necessarily wearable anymore

The hedonic consumer experience: will be provided through the remaking of old clothes that are still wearable but not in style anymore, and making them into what the consumer is looking for

Both the utilitarian and hedonic experiences will be provided through the interior and exterior aesthetics.