WHAT VALENTINE’S DAY HATERScan teach your small business

about holiday selling

THIS IS GRUMPY CAT

THIS IS GRUMPY CATand like millions,

he HATES Valentine’s Day

hates pink

HE’S A VALENTINE’S DAY HATER FOR MANY REASONS

No girlcatfriend

No catdollars

Too commercial

made for dogs

BUT LIKE MANY HE’LL STILLspend money on Valentine’s Day

BUT LIKE MANY HE’LL STILLspend money on Valentine’s Day

Ok, but nothing pink. I hate pink,

and hearts

YOU CAN EVEN SELL HEARTS TOValentine’s Day haters

ACTUALLY… DON’T LISTEN TO GRUMPY CAT

ALL YOU NEED IS A TAILOREDmarketing and sales approach

(I SWEAR)

FIRST, LET’S LOOK AT people hate Valentine’s Day

WHY

FIRST, LET’S LOOK AT people hate Valentine’s Day

WHY

1. FEEL LEFT-OUT

Forever Alone

FIRST, LET’S LOOK AT people hate Valentine’s Day

WHY

1. FEEL LEFT-OUT

Forever Alone

2. DON’T LIKE TO CONFORM

Too Commercial

FIRST, LET’S LOOK AT people hate Valentine’s Day

WHY

1. FEEL LEFT-OUT

Forever Alone

2. DON’T LIKE TO CONFORM

Too Commercial

3. FEEL TOO MUCH PRESSURE

No money/time

NOW, THIS DOESN’T ONLYwork for Valentine’s Day…

IT WORKS FOR EVERY HOLIDAY!

sell Valentine’s Day to Valentine Day haters!SO, LET’S SEE HOW YOU CAN

1. LEFT-OUTS

They’re jealous of happy couples

They just want attention

They love fluffy pink hearts

V-day makes them feel lonely

WHAT DO THEY WANT?1. They want to find love2. They want to celebrate3. They want someone to buy them a heart

HOW CAN YOU GIVE IT TO THEM?1. Organize dating events2. Give them a way to celebrate being single3. Organize gift exchange between your single customers

SECRETS TO SELL TO ALL HOLIDAY LEFT-OUTS

Help them connect with other left-outs

Give them something else to celebrate

Find a way to include them

Give them reasons to be proud to be a left-out

SOCIAL CELEBRATION

BELONGING PRIDE

2. NONCONFORMISTS

They want a more private celebration

They hate everything

mainstream

They don’t need a day to celebrate

love

They hate fluffy pink hearts

WHAT DO THEY WANT?1. They want to be different2. They want to do things their way3. They want their celebration to be meaningful

HOW CAN YOU GIVE IT TO THEM?1. Insist on personalized gifts2. Make them feel unique (in opposition to others) 3. Don’t sell products, sell a unique love story

SECRETS TO SELL TO ALL NONCONFORMISTS

Give them unique ways to celebrate

Help them tell their own story

Give them ways to personalize their gift

Make them feel special as customers

UNIQUENESS MEANING

CREATIVITY INTIMACY

3. STRESSED SHOPPERS

They don’t like taking decisions

They focus on preparation and not celebration

They’re afraid to disappoint their significant other

They lack time or money

WHAT DO THEY WANT?1. They want to make their partner happy2. They want to impress3. They want the process to be easier

HOW CAN YOU GIVE IT TO THEM?1. Help them find the perfect gift2. Insist on how what they buy will make them look good3. Make idea lists, highlight best sellers…

SECRETS TO SELL TO ALL STRESSED SHOPPERS

Help them find the perfect gift or product

Show them how they can make others happy

Insist on positive emotions created by the purchase

Limit options to make the decision process simple

ASSISTANCE PEOPLE PLEASING

GRATIFICATION SIMPLICITY

LET’S SUM IT ALL UP

HERE’S HOW TO PLEASE HOLIDAY HATERS

HERE’S HOW TO PLEASE HOLIDAY HATERS

Left-outs

Help them:

Meet their peers

Celebrate

Belong

Be proud

HERE’S HOW TO PLEASE HOLIDAY HATERS

Left-outs

Help them:

Meet their peers

Celebrate

Belong

Be proud

Nonconformists

Help them:

Be unique

Be meaningful

Be creative

Feel special

HERE’S HOW TO PLEASE HOLIDAY HATERS

Left-outs

Help them:

Meet their peers

Celebrate

Belong

Be proud

Nonconformists

Help them:

Be unique

Be meaningful

Be creative

Feel special

Stressed Shoppers

Help them:

Find the perfect product

Please others

See the end result

Make things simple

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