Why Connected/Smart TV?

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  • 1. #1 SMART TV PARTNERAward Winning Technology

2. DISRUPTION OF TV AS WE KNOW ITTRADITIONALSMART TV 3. NEWS - AUGUST 2012August 21, 201230% of US Internet homes have a Connected TVAugust 17, 201283% of video operators plan to offer TV Everywhere by 2013August 17, 2012In October 2011 the use of the Internet feature in IPTV-enabled homes wasestimated at about 2% of their TV use. In February 2012 it jumped to about 5%August 13, 2012Video games on connected TVs is forecast to grow rapidly to$1.6 billion in 2016, up from $88.0 million in 2012August 1, 2012Internet Connected TVs to Reach 650m by 2017 4. WHO HAS A TV APP? < 5. #1 TV APP - SPAIN 6. VOD KIDS 7. DEVICE CONVERGENCE 8. SOCIAL TV ? < 9. DEVICE CONVERGENCESharedPersonal - SharingVideoTV RemoteImages SearchData Data Entry 10. RADIO TV APP & MOBILE CONVERGENCE 11. SPORTS TV APP & MOBILE CONVERGENCE 12. PROPERTY APP & MOBILE CONVERGENCE 13. WHAT DID WE LEARN FROM MOBILE1 Fragmented environments are expensiveThe more platforms the higher the cost to maintain2 Speed to market is keyApp updates went from annually to monthly3 Users want a common experience 14. THE SMART TV CHALLENGE1 Brands want reach & coverageEssential to cover all the major TVs (Samsung, LG, Philips, Sharp, Panasonic, Sony) devices (TV + Blu-ray, STBs) and platforms (Google TV, Opera Software)2 Commonality yet mass FragmentationMost Smart TV app SDKs are based on HTML, JavaScript andCSS but there are many differences between how TVs, devices and platforms function.3 App creation and cost of maintenanceUsing multiple SDKs to create and maintain Smart TV apps is massively time consuming and hard to manage 15. AWARD WINNING TV APP ENGINE 16. 1 Sherwood stLondon W1F 7BLUnited Kingdom www.tvappagency.comandy @ tvappagency . com@ andyeardley