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What Sustainability
Can Learn from Footy
Kirsty Costa
Hello there,Great to connect with you.
Here is my presentation about What Sustainability Can Learn from Footy. You are welcome to use this presentation as a way to guide a group’s discussions and get teams fired up.
It would be awesome if you could credit my work and avoid using it for commercial purposes.
Go Dees!
Kirsty CostaP.S. I use the font KC Second Chances – download for free atwww.fontspace.com/kimberly-geswein/kg-second-chances-solid
Swanston Street during the week.
People’s Climate March 2014 = 30,000
Image courtesy of www.bigfooty.com
2014 Grand Final Parade = 100,000
746,431 AFL club members in 2014
What if the Grand Final was cancelled?
Our natural environment is being cancelled
We need to
think, communicate and
do things differently.
www.enablingchange.com.au
I started reading
http://heathbrothers.com/
What Sustainability
Can Learn from Footy
Kirsty Costa
Image courtesy of The Age online
Image courtesy of Herald Sun
Image courtesy of www.sportal.com.au
1. Work out where
you want to be
by the end of
the season.
Are you going for gold?Image courtesy of www.aflc.com.au
Are youincreasing
followers andmembers?
Image courtesy of Melbourne Football Club
Are you just trying to get off the bottom of the ladder?
You can’t
do it all
in one season.
2. Get people
talking
(start a buzz)
Stories instead of bullet points.
Image courtesy of www.theage.com.au
Surprise people.Image courtesy of www.bigfooty.com
Power of suggestion.
3. Offer hope.
Image courtesy of www.theage.com.au
2 wins in 20134 wins in 2014
Image courtesy of www.theage.com.au
It’s hard to offer hope whenyour team feels like it’s losing.
Image courtesy of Melbourne Football Club
Promote popular team members.
Image courtesy of www.afl.com.au
Look at what’s working.
Image courtesy of www.afl.com.au
Look to others’ success.Be realistic.
4. Recruit the
right people.
4a. Find your team.
The Coach
Image courtesy of Melbourne Football Club
Captains / Leaders
Image courtesy of Getty Images
VeteransImage courtesy of Melbourne Football Club
RookiesImage courtesy of Melbourne Football Club
Non-Traditional Recruits
Image courtesy of www.afl.com.au
4b. Find your fans.
Images courtesy of www.bigfooty.com
Fanatics
Invite your friends and family.
5. Use strategy to win
the game
and make it ‘stick’.
Image courtesy of Melbourne Football Club
Build identity.
Brand everyone.Image courtesy of www.afl.com.au
Choose a mascot.
Image courtesy of www.afl.com.au
Get sponsorship.Image courtesy of www.abc.net.au
Build atmosphere.
Image courtesy of www.aflauskick.com.auMake it part of leisure time.
Link to personal identity.
Image courtesy of wwwabc.net.au
Embed your message everywhere.
Image courtesy of wwwabc.net.au
6. Celebrate all
your wins.
Image courtesy of Getty Images
There will bespectacularmoments even when you feel likeyou’re losing.
This is how Nathan Jones celebrates.
Image courtesy of Melbourne Football Club
Sing your team song whenever you can.
Hoist yourleaders on
your shoulders.Have role
models.
Image courtesy of www.abc.net.au
Image courtesy of Sydney Morning Herald
You never know whatthey’ll achieve.
1. Work out where you want to be by the end
of the season.
2. Get people talking.
3. Offer hope.
4. Recruit the right people.
5. Use strategy to win the game and make it
‘stick’.
6. Celebrate all your wins.
Twitter:
@kirsty_costa
LinkedIn:
http://au.linkedin.com/in/kirstycosta
See you on the field!
