6 SECRETS YOU PROBABLY DIDN’T KNOW ABOUT NYC’S

SHAKE SHACKPresentation by Daniel Kaufman

HISTORYShake Shack sprouted from a hot dog

cart in Madison Square Park in Manhattan to support the Madison Square Park Conservancy’s first art

installation.

Source: https://www.shakeshack.com/

The cart was quite the success, with Shack fans lined up daily for

three summers.

Source: https://www.shakeshack.com/

In 2004, the bid was won to open a permanent kiosk in the Park: Shake Shack was born.

Source: https://www.shakeshack.com/

CUISINE

This modern day “roadside” burger stand serves up the most delicious burgers, hot dogs, frozen custard, shakes, beer, wine and more.

Source: https://www.shakeshack.com/

CUSTOMERS

An instant neighborhood fixture, Shake Shack welcomed people from all over the city, country and world who gathered together to enjoy fresh, simple, high-quality versions of the classics in a majestic setting.

The rest, as they say, is burger history.

Source: https://www.shakeshack.com/

IN 2015, THE COMPANY BECAME PUBLICLY TRADED.

Source: https://www.shakeshack.com/

NEWS / MEDIA

Recently, amNewYork published an article informing readers that you can now find a ShakeShack at 84 locations around the world.

Source: Jan. 28, 2016 edition amNewYork newspaper

Additionally, the article says, there’s so much more to know about Shake Shack…

Georgia Kral, Food and Assistant News Editor of amNewYork, goes on to list some of the top secrets she says will make you a bigger Shack fan then ever before.

Source: Jan. 28, 2016 edition amNewYork newspaper

6 SECRETS OF NYC’S BELOVED

Source: Jan. 28, 2016 edition amNewYork newspaper

1. Even The Menu Has Secrets…

Shake Shack is known to have secret menu items…

Source: Jan. 28, 2016 edition amNewYork newspaper

From constants like the BLT to the Garden Dog, to the ShackMeister burger, pictured, Shake Shack keeps its fans on their toes.

2. The French Culinary Technique Sous-Vide Inspired The Chick’n Shack

Culinary Director of Shake Shack, Mark Rosati says, moistness is the key to making fried chicken great. And so he played around.

For example, he knew Chicago chef Grant Achatz used the sous-vide method, in which an ingredient is cooked in an airtight package in a water or steam bath, before breading and frying. So he tried it.

Source: Jan. 28, 2016 edition amNewYork newspaper

3. Shake Shack could have been called custard park, dog run or custard’s first stand

Restaurateur Danny Meyer and Shake Shack CEO Randy Garutti sketched plans for the first-ever Shake Shack on the back of a napkin in the early stages.

Source: Jan. 28, 2016 edition amNewYork newspaper

Pictured to the right, the sketch details the original vision for Shake Shack.

Image: http://www.eater.com/2015/6/11/8765591/shake-shack-napkin-sketch-scrap-paper-launch-plan-danny-meyer

4. Without Eleven Madison Park - And, a Hot Dog Cart - There Might Not Be a Shake Shack

Before there was Shake Shack, there was a hot dog cart. Danny Meyer conceived of it in 2001, as part of a public art installation in Madison Square Park called “I (heart) Taxi.”

Source: Jan. 28, 2016 edition amNewYork newspaper

The cart sold Chicago-style hot dogs and a special Taxi Dog with homemade sauerkraut or tomato-simmered onions for three summers before Meyer put in a bid to operate a more permanent kiosk in the park.

Source: Jan. 28, 2016 edition amNewYork newspaper

5. Madison Square Park Is The Only Shake Shack Without Indoor Seating

The first Shake Shack is unique in that it does not offer customers indoor seating.

In order to address that issue, the company installed heat lamps, and the lines form year-round.

Source: Jan. 28, 2016 edition amNewYork newspaper

….Even in Snowstorms, Fans Are There

This Saturday, (the second biggest snow storm in NYC history), Shake Shack Madison Square Park was open until 2 p.m.

The company says they try to offer something special when customers “brave the elements in the Shack line”, often in the form of free hot chocolate.

Source: Jan. 28, 2016 edition amNewYork newspaper

6.There May Be a Stream Under The Madison Square Park Shack

When the original Madison Square Park Shake Shack was renovated in 2014-15, a hidden underground basement office and prep area was added.

Source: Jan. 28, 2016 edition amNewYork newspaper

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DANIEL KAUFMAN’S NYC WEBSITE

Daniel first moved to New York in the late 1990’s. Now based our of Brooklyn, NY, Daniel has found his home. He also started his own company in NYC, Brooklyn Labs, which develops and builds mobile apps.