Project: Cupcake!Audrie, Hunter, Linh, and Lauren

The QUESTION…

The FACTS…

Our feelings about these facts

Public Opinion

-Choice Anxiety

-Lack of time

-Money-consciousness

Narrowed List

East of Highway 135

Jeffery GitomerBelieves the only way a business can be

successful is if it both listens and delights their customers.

Solution to the Criteria• East of highway 135 in Wichita• The shop must primarily sell cupcakes,

have a physical address for purchases, and must appear in a Google search.

• We judged on the location of the shop, if the shop had a website, and the ingredients used.– Organic, gluten free, vegan, low fat, or

other special diet accommodations.

Physical Appearance• We judged the physical appearance of

the shops.– This includes: Atmosphere- décor,

seating, music, and lighting– Cleanliness of the shop and of it’s

bathrooms

Customer Service• We recorded time spent, and

friendliness of the staff.– Whether or not we were greeted, if

employees smiled, and if they proactively offered assistance

Pricing and Value• Exact cost before tax• For value, we looked at the cupcakes

height and circumference. Then measured the height with icing and without.

• Asked about extra services, discount clubs, specials, bulk discount etc.

Hygienic Food Preparations• How employees handle food, wear

gloves, maintain their hair.

Solutions• We found fourteen different bakeries in

Wichita.• We narrowed the search down to just

five shops– Small Cakes, Sweetly Scrumptious,

Wichita Cake Creations, Cloud 9 Cupcakes, and Twizted Confections all east of highway 135.

Decision• Used an expert’s opinion– JD Power and Comsumer Reports to

come up with much of our surveuy• As a gorup we used the data to collect

our audience’s opion• Used majority rule• Unanimous decision• Consensus

Twizted Confections

Small Cakes

Cloud 9

Wichita Cake Creations

Sweetly Scrumptious

The Decision• Wichita Cake Creations was the best!

Wichita Cake Creations

Wichita Cake Creations