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Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong 1 ARCADIA ITALY Ltd.

Italian food and wine cultural centre

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Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong 1

ARCADIA ITALY Ltd.

Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong

Who We Are

● We are a group of friends, professionals of food and electronics,

lovers of the cross-cultural investigation

● We live in Europe and China. For several years we have lived abroad to share our culture

We are based in Italy, Scotland, Hong Kong and in ShenZhen (PRC)

● It is seven years that we have been helping companies to sell and produce products around the world

Our engineers have a very long experience in design and production in several different fields of electronics and

telecommunications. Our food experts have a very deep experience in selling western food in Asia

Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong

Why Sell Food in China

● The biggest market in the world ( X23 the Italian market )

● The Chinese are very curious and “open minded” about the Italian food

● Everyday more people become rich

● The Chinese people like healthy food and all that is “green”

Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong

Why it is NOT easy

● Totally different taste and different traditions / culture

Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong

Why it is NOT easy cont.

● The Chinese do NOT know how to cook Italian food properly

Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong

Why it is NOT easy cont.

● Chinese do NOT know how to eat properly

Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong

Why it is NOT easy cont.

● The Chinese do NOT know how to match in the correct way the different food and the different

raw material

– e.g. Usually they are not used to drinking wine during their meals, they prefer to drink wine after dinner,

sometimes with a plate of fruit

Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong

How to sell Food in China

● Good distributor with customers present in restaurants, supermarkets and malls

● Teaching the entire supply chain

– Producers, Importers, Distributors, Retailers, Shoppers / Buyers, Chefs, Customers

● Branding

● New recipes to satisfy the customers taste

● E-commerce ( Taobao )

● Food Tourism

Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong

ARCADIA for YOU

● As Arcadia Italy we can help to find a right partners

● Food and wine cultural centre

● Branding

● E-Commerce

● Food turism

Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong

Food and Wine Cultural Centre

● Professional courses for Chefs

● Introductory course for the supplier chain

Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong

Food and Wine Cultural Centre cont.

● Testing restaurant with “open” kitchen

● Collaboration with local Italian restaurants

Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong

Food and Wine Cultural Centre cont.

● Cultural event

● Italian language course

● Marketing survey

● Testing taste

Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong

Food and Wine Cultural Centre cont.

● Shop for sample

● Branding

Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong

Food and Wine Cultural Centre cont.

● Writing new or adapted recipes following Chinese test with Italian products

Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong

谢谢