New Media for #Foodies

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    07-Jul-2015

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My preso on foodies' new media. Content: short digital media theory / slide #9 20+ best practices: delivery / slide #17 recipes discovery / slide #21 celebs new home / slide #28 community / slide #36 venue discovery / slide #41

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  • 1. THE NEW MEDIA FOR #FOODIES_______________________________________ KAIZER, GBOR GABEN@HASHTAGDC.CO "

2. COOK = HAPPINESS SHARE = HAPPINESS EAT = HAPPINESS _______________________________________ _______________________________________ 3. < CONTENT > / SHORT SPEAKER BIO / / SHORT DIGITAL MEDIA THEORY /_______________________________________ / 20+ FOODIE BEST PRACTICES /_______________________________________ @WERK AKADMIA, BUDAPEST / NOVEMBER, 2014 " 4. 2006 2013 / ReVISION MARKETING BOUTIQUE MY CURRICULUMVITAE / TAGS: ENTREPRENEURSHIP, ADVERTISING, CREATIVE MARKETING, MOBILE APPS, UX DESIGN, EVENTS - MEETUPS, STARTUPS, ACADEMY LECTURER" 5. 2008 2013 / BUZZMIRROR.hu SOCIAL MEDIA MONITOR / A REVISIONS SPINOFF 6. 2009 2010 / LOVESHINE EVENTS 7. 2012 2013 / MOBILE APP DEVELOPMENT BUDAPEST URBAN GUIDE SMARTSHOPPER 8. 2014 / #DIGITALCAPITAL DIGITAL MARKETING, BUSINESS & PRODUCT DEVELOPMENT www.hashtagDC.co 9. THE NEW MEDIA FOR #FOODIES_______________________________________ " 10. THE 3rd WAVE =" DIGITAL NATIVE 11. THE 3rd WAVE =" DIGITAL EVOLUTION ERA OF" PC WEB 1.0 WEB 2.0: SOCIAL SEMANTIC & SMART MOBILE > WEARABLE " TIMELINE" 12. MOBILEERA/THENEEDOFMOBILEWEBSITES/RESPONSIVEWEBSITES 13. ERA OF" DIGITAL VIDEO 14. DIGITAL EATS MEDIA TIMELINE" 15. DIGITAL CHANGES THE WAY OF (FOOD) CRITICS (FOOD) DISCOVERY" (FOOD) DELIVERY" (FOODIES) COMMUNITIES" " " & ALMOST EVERYTHING" 16. FOOD INDUSTRY x TECHNOLOGY ______________________________________________________________ 20+ BEST PRACTICES " _______________________________________________________________ delivery / slide #17 recipes discovery / slide #21 celebs new home / slide #28 community / slide #36 venue discovery / slide #41 17. RED TOMATO VIP FRIDGE MAGNET" VIDEOHTTP://VIMEO.COM/37456018//TBWASDIGITALARTSNETWORKDUBAI/2013 FUNCTION #1 / DELIVERY" 18. MCDONALDS IN" SILICON VALLEY" E- & M-COMMERCE 19. PRESTOTABLET//LEARNMORE:ELACARTE.COM/ABOUT/ THE MOST COMPREHENSIVE ORDERING " 20. HUNGARIANEXAMPLE:WWW.30KM.HU/LOCALFOODMARKET,ONLINE SIDENOTE/INSTEADOFANAPP-A(RESPONSIVE) WEBSITECANBELOCATION-AWARETOOWITHA HTML5FEATURE. ONLINEFOODMARKETPLACES 21. FUNCTION #2 / RECIPES & DISCOVERY" THESPIRITISTHE SAME,JUSTTHE MEDIUMIS BRANDNEW. 22. MY FAV / YUMMLY" 23. SEMANTIC BASED DISCOVERY BACKED BY VENTURE CAPITAL! 24. DESKTOPWEB:CONDENAST/EPICURIOUS.COM/WEBBYAWARDS.COM/WINNERS/2013/ 25. APPS:MOBILE&TABLET/EPICURIOUS 26. SMART&CONNECTEDHOME/THEFUTUREISASMARTREFRIGERATORWHICHCAN SUGGEST,VIAYOURMOBILEAPP,RECIPESBASEDONITSCURRENTINTERNALSSTATUS OREVENCANORDERAUTOMATICALLYTHEINGREDIENTSFROMTHETESCOWEBSHOP... 27. MOBILE APPS / COCTAIL FLOW " BY TEAM " DISTINCTION / 2012" 28. FUNCTION #3 / CELEBS NEW HOME" 29. VIDEOONDEMAND/YOUTUBE&LIVE-STREAM 30. PANNACOOKING.COM+MOBILE&TABLETAPP/VIDEOCOOKINGMAGAZINE 31. SALT&PEPPERbyMARCELLISSAK/FAILED/BEHANCE.NET/GALLERY/14163253/SALT-PEPPER-APP 32. PIQNIQ/SHARINGECONOMY FUNCTION #4 / COMMUNITY" 33. PIQNIQ IS A PLATFORM FOR DISCUSSING, SHARING AND SELLING FOOD. " " A marketplace where food makers, eaters and food lovers have fun, and make money. " " Together, we eat better! Imagine a world in which walls no longer separated our kitchens. A world in which we were able to see what people around us make and eat. Piqniq is tearing down these walls so people can see, discuss and share their food with others. " 34. 35. FUNCTION #5 / VENUE DISCOVERY" " 36. FUNCTION #3 / VENUE DISCOVERY" " 37. SOURCE:MASHABLE.COM/2013/02/16/RESTAURANT-APPS 38. SOURCE:MASHABLE.COM/2013/02/16/RESTAURANT-APPS 39. iBUTTERFLYAUGMENTEDREALITYAPP/WWW.YOUTUBE.COM/WATCH?V=HAQH-_NFH-S 40. Q&A - m / gaben@hashtagdc.co f / fb.com/hashtagDC " 41. COOK SHARE EAT _______________________________________ _______________________________________