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Problem
⅓ of all US citizens suffer from obesity
⅔ of all US citizens dont have an opportunity to eat healthy during the working day
● 9 out of 10 americans dont have the knowledge about healthy eating or dont know what healthy diet should consist of
● increasing number of people who don’t cook
Solution
NudeFoody delivers delicious and well-balanced diet based on activity from fitness tracker created by
professional nutritionist and fitness trainer.
NudeFoody
Dietary plan examples
● Boost brainpower● Detox● Weight loss● Staying fit● Sports diet● Lactose-free diet● Glutene-free diet● Diet for seniors 65+● Vegetarian diet● Vegan diet
As well as: Healthy food plan for pregnants, healthy diet for children
NudeFoody principleWe dont give clients an opportunity to chose the meals, instead we offer the most
appropriate diet based on their aims
NudeFoody technology
Client only has to:
1. Fill in the form and choose his goal2. Optionally consult one of our nutritionists
3. Every mornings recive meals for the whole day
NudeFoody technology
NudeFoody magic:
1) The algorithm chooses the right diet plan created by our nutritionist, according to the clients needs
2) Meal preparation according to the chosen program
3) All the meals are prepared according to the newest technologies: ● Sous Vide, ● Shock freezing● High Pressure technology use
6) The meals are packed into the special packaging
7) In the mornings courier delivers the meals for the whole day to the client in a special thermo box
8) Heat & Eat in Minutes: Meals are delivered chilled with simple instructions to finish them off in the microwave or oven in a few minutes.
NudeFoody APP
Business model
B2C:● Personal diet delivery● Small selling points in public spaces● Corporate clients, cooperation with insurance companies
B2B:● Franchise selling to the regions with full kitchen technolgies, recepies, CRM, etc.
Target audience
Target audience is the people who: ● Want to lose weight● Want to eat healthy● Want to boost brainpower● Maintain their physical activity● Own fitness trackers● Are counting calories
Size of the market: Food and Beverages
● $1.7B eat out every day in US*● U.S. consumers spend $6,130 a year on food● Catering is a $55B industry● $117 billions a year are spent on obesity treatment and healthcare
*http://finance.yahoo.com/news/america-s-best-restaurant-chains.html
Size of the market: Digital health service
● 75% of US adults already own a health and fitness device
● 55.7 M Diet and fitness apps were used in 2013
● By 2017, there will be 1.4 billion mobile sensing health and fitness app downloads globally
● 13 million wearable devices shipped in 2013
Competitors and other market players:
www.platejoy.com - healthy food delivery, but the client has to choose and cook by himselfwww.munchery.com - simple mealswww.spoonrocket.com - meals on choicewww.chefler.com - healthy meals with no structure or dietary advicehttp://www.sprig.com/ - delivery is limited, open hours of 11am-2pm or 5:30pm-9:30pmhttps://gobble.com - delivering only dinnershttp://www.zesty.com/ - delivers only meals that are served in restaurants www.edamam.com - only dietary product list and recepies
The difference from competitors: only two companies cook by themselves, but none of them stresses healthy diet, helps to lose weight or teaches healthy eating.
Team
Aleksejs Krumins (CEO) - HoReCa expert and entrepreneur with more than 5 years experience. Co-founder of 2 restaurants. Experience in work with private investment. Good people management skills, managing staff of 60 employees.
Maija Kitiasvilli (COO) - HoReCa professional with 9 year experience in this segment. Experience in general management, finances, sales&marketing, operational and staff management. Diet and nutrition consultant.
Vitalij Smirnovs – chef with 30 years experience and different world cuisine knowledgeIrina Horoshkejeva – barista with 7 years experienceSergio Laskin - designDmitrijs Angelovskis - IOS programming
Current status
Detox program launch for clients – first cash flow generation
NudeFoody
