Slide 1
FACEBOOK
Tepid Fan Growth hampers Branding & Awareness
Dineout has a Fan Page Growth of 3.7% since the past 6 months
There was an increase of 3208 fans for the page
Eazydiner has a Fan Page Growth of 21.8% since the past 6 months
A total of 4317 fans increased for the page
Content Frequency is Crucial for Brand Growth
1.01 Post/Day2.71 Post/Day Facebook is an imperative medium for branding and awareness
Content frequency for Eazydiner is comparatively much higher vis a vis Dineout
As per the new algorithms Facebook Page Content Reach has decreased to a mere 2% to its total audience and content preference of friends and family is to be given preference
A higher post frequency will result in better visibility for the brand
Post sharing can result in better visibility for the brand. Hence brand needs to create content that takes into account the user preferences
Eazydiner has high Engagement Score but . .
373 Engagement Average Post Engagement 373
Overall Page Engagement Breakdown 44,056 Likes, 368 Comments & 2,191 Shares
Facebook Content for Eazydiner is highly promoted and hence results in higher Engagement and visibility
Most Shared Content - 8Most Engaging Post
Most Engaging Post
Dineout outperforms Eazydiner but content strategy needs to be revised. .
256 Engagement Average Post Engagement 256
Overall Page Engagement Breakdown 19,672 Likes, 666 Comments & 2,534 Shares
Facebook Content for Dineout receives more organic reach and impressions vis a vis Eazydiner
Low content frequency and limited promotion mars Dineout performance
Most Shared Promoted Post - 992
Most Shared Organic Post - 65
Most Engaging Post
Facebook Post Timings
The best timings for maximum engagement are 12-1 PM and between 4-6 PM whereas Tuesday-Thursday surprisingly have the maximum engagement scores
TWITTER
Steady follower Growth owing to Contests
Dineout had a massive increase % of 38.1% in the follower count since past 6 months
There was an increase of 893 followers for the page
The brand page posted for 1009 times with each tweet getting an average engagement of 63
Contests drive engagements for the brand
Best Performing Tweets
Twitter Engagement is high for contests related posts while low Blog link and branding posts
Top hash tags for the brand were #bottomsup, #contest, #win and #dineoutgothot However a better use of the hash tags for branding purposes couldve been done
Twitter brand strategy is a perfect mix of branding and awareness for the brand
Brand Engagement with followers on Twitter
Brand Engagement with Customers Brand engagement with followers lead to high trust and increased satisfaction among followers
Brand engagement with followers has been high
Brand replies to sort queries and problems have been high with an average reply time of 1 hr 45 mins
10
INSTAGRAM
Instagram is a visual medium . . Instagram has revised its algorithm which results in customized photo feed for the user that is based on the likelihood youll be interested in the content, your relationship with the person posting, and the timeliness of the post
The alteration in the Instagram feed mirrors the Facebook News Feed which can be a setback for brands as the feed is customized according to every user
Eazydiner has a post frequency of 1.7 Post/ Day whereas Dineout has a post frequency of 0.41 Post/ Day
Instagram account of Eazydiner focuses primarily on visual aesthetics of foods while also incorporating the day to day events in its posts
Instagram account of Dineout focuses more on user engagement with the brand, branding, memes and info graphs
