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VOLUNTEER ENGAGEMENT + DEVELOPMENT
Opportunities at the crossroads
Why?
Volunteer Engagement + Development
Getting warmer
Volunteer Engagement + Development
Just Semantics?
PHOTO CAPTIONPHOTO
CAPTION
PhilanthropyLove + People
Fundraising$$$ + More
PHOTO CAPTION
Philanthropy + PEOPLE
Fundraising$$$ + MORE
Volunteer Engagement + Development
Volunteer Engagement + Development
Same Team! + PEOPLE
Volunteer Engagement + Development
Just Semantics?
Volunteer Engagement + Development
Process
Just Semantics?
Volunteer Engagement + Development
Payoff
Community, meet mission!
Passion, meet direction!
Relationships, meet management!
Needs, meet resources!
Action, meet impact!
World, meet change!
Just Semantics?
Volunteer Engagement + Development
challenges
Resources
• Only 37% of orgs have 1 or more FT paid staff members dedicated to fundraising
• Only 30% of orgs have at least 1 FT paid staff member who spends >30% of time on volunteer engagement
urgency
. Retention Change
• 57% of first-time donors never make another gift
• 1 in 3 people who volunteer this year will not volunteer next year
• Most nonprofit leaders report that raising $$$ is their greatest challenge, esp in light of increased community need
• 80% of orgs rely on volunteers to perform critical functions
• New generations, new expectations, new tools, new norms…
“A few years ago it was enough to have decent fundraising/admin ratios and an adequate ‘thank you’ strategy. Today’s donors want more.”
“Bottom line: Donors have changed. They want different things from us, like it or not. Smart fundraisers will figure how to ride these trends. Folks with their heads in the sand will lose money.”
-- Gail Perry, Fire Up Fundraising
“Remember the older generation of donors? They would give out of a sense of duty. Those days are over.”
Volunteer Engagement + Development
challenges, meet opportunity
Volunteer Engagement + Development
Who is “today’s donor,” and what do they want from us?
DEVELOPMENT TRENDS
1Today’s donor wants to know they made a difference. Their gift is an investment. You need to earn it by showing how it made an impact.
2Today’s donor demands transparency. They don’t expect you to be perfect. They do expect you to be accountable, have integrity, and learn from your mistakes.
3Today’s donor hungers for authenticity. They’re experts in being marketed to. Show them something real.
4Today’s donor wants you to let them into your mission. They don’t want to passively write checks to let you keep doing what you do. They do want to meaningfully engage, partner, and champion your work.
5Today’s donor expects to be known. They want to give in a way that suits their unique interests, passions, needs and preferences – which means you need to get to know them as individuals, and treat them like it too.
Volunteer Engagement + Development
Volunteer Engagement + Development
Sound Familiar?
expert
Volunteer Engagement + Development
Development trends
Volunteer Engagement + Development
Take another look…
1
2
3
4
5
impact
transparencyAuthenticitypartnershippersonalization
Development trendsCase Studies
Volunteer Engagement + Development
Volunteer Engagement + Development
Volunteer Engagement + Development
Remember this?
Volunteer Engagement + Development
Stats on Giving + Volunteerism
DEVELOPMENT TRENDS
46%
42%
2%89%
2x46% of US households donate to nonprofits
42% of US households donate AND volunteer w/ nonprofits
Families that volunteered
gave 2x more than those that
did not
2% of US households volunteer
only
89% of high net worth individuals volunteer
with nonprofits
Volunteer Engagement + Development
Stats on Giving + Volunteerism
DEVELOPMENT TRENDS
46%
42%
2%89%
2x46% of US households donate to nonprofits
42% of US households donate AND volunteer w/ nonprofits
Families that volunteered
gave 2x more than those that
did not
2% of US households volunteer
only
89% of high net worth individuals volunteer
with nonprofits
Volunteer Engagement + Development
High net worth individuals who volunteered >100 hours last year made
an average gift of $78k
(compared to an average gift of $39k for those who volunteered less).
--2012 B of A Study of High Net Worth Philanthropy
More connections
Development trends
millennialscorporate Multi-generational
Peer-to-peer
Volunteer Engagement + Development
5
steps to own the crossroads
Volunteer Engagement + Development
5 steps
1
2
Ask volunteers to give
Ask donors to volunteer
What makes a good ask, plus creative options for the faint of heart
Why even hearing ‘no’ is a win for your organization
3
4
share your data
id and recognize your “super supporters”
5cross-communicate
value
How to cover your data basics, plus tips to dig a little deeper
Unicorns DO exist! And you can create more just by talking about them…
Do your volunteers know how much it costs to run the they support? Do your donors understand how volunteers are leveraging the value of their gifts?
You are here!
Volunteer Engagement + Development
Further reading
resources
Tips for Cross-Pollinationhttp://trust.guidestar.org/2014/01/31/how-to-convert-more-super-supporters/http://www.nonprofitpro.com/article/4-ways-turn-volunteers-into-donors/http://www.volunteerhub.com/blog/guide-donor-volunteer-cross-pollination/https://www.energizeinc.com/hot-topics/2004/july
“Ask” Tips and Exampleshttp://www.volunteerhub.com/resources/donation-request-letter-volunteers/http://www.volunteerhub.com/resources/volunteer-request-donors/https://smartannualgiving.com/volunteer-appeals/https://bloomerang.co/blog/infographic-how-to-write-an-annual-fundraising-appeal-letter/http://www.gailperry.com/2014/04/appeal-letter-makeover-organization-centered-donor-centered/
Trend Analysishttps://www.councilofnonprofits.org/thought-leadership/2015-trends-watchhttp://www.oneicity.com/2012/11/5-ways-to-wow-todays-donors/http://newsroom.bankofamerica.com/files/press_kit/additional/2012_BofA_Study_of_HNWP_-_Key_Findings.pdfhttps://philanthropy.com/article/What-Nonprofits-Should-Stop/153877https://philanthropy.com/article/What-Nonprofits-Should-Start/153879
