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Beyond the PDF:Engaging Citizens with Rich Web Content
Kurt VoelkerVice President, SolutionsForum One@[email protected]
You are in the business of informing citizens.
You are in the business of serving citizens.
You are in the business of engaging citizens.
In today’s digital world,attention is scarce.
What are we doing to gain and retain it?
1. Beyond the PDF Examples
2. Tools and Approaches to Get There
3. Questions & Discussion
Our morning together
Mobile has changed user’s expectations
Accessibility matters.
Data matters.
Turns out, people read long stuff, even online.
5 min46 sec
3 min40 sec1 min
48 sec
How Long Do Visitors Spend on Longform Content Online?
Regular Web Page Blog Post Full Text Report
One of Forum One’s influential think tank clients has been publishing its Policy Briefs in full text online (as opposed to PDF) for the past year. The policy briefs are between 1,000 and 21,000 words in length. Site visitors spend more than 3x the time on those reports than they do regular web pages.
Site visitors spend more than 3x the time on Full Text Reports
SOURCE: Google Analytics for a single Forum One think tank client website, Jan 22 2015- Feb 23, 2016.
Make Print the By-Product
If you are starting with Print as your end, you will miss the capabilities of Digital.
● Rich Imagery● Interactive Data● Downloadable Data● Video● Maps● More...
A better way to engage your
citizens, businesses, and partners online
HighOne Flagship Reading
Experience
MediumA Couple Noteworthy
Reports
LowThe Majority of Your
Publications
DIGITAL-FIRST PUBLISHINGLEVELS OF EFFORT
Is The Landing Page Dead?
List > Landing > Report
List > Read Report
Online, Full Text Is Read More than PDFs
520%
7x MORE4x MORE
NEWSLETTERSIGNUPS
TWEETS ANDFACEBOOK LIKES
Inline Data:Sharable, Downloadable, Interactive
How? Under the Hood.
1. One off, “hand crafted”
2. Stand alone, Third Party Tools
3. Integrated with CMS
One-off, Hand-crafted
HTML5CSS3
JavascriptStatic Publishing
Javascript Frameworks and Tools
Client-side Frameworks Data, Charting, Interaction Publishing/Deployment
Easy to use Stand Alone Publishing:Atavist.com
Easy to Use Stand Alone Publishing:Medium.com
“We got a visually-stunning, fully-responsive website. And we got it up and running using zero web development resources, and in less
than a week from setup to launch.”
http://www.comnetwork.org/2015/10/endofthepdf/
Stand Alone: The Downsides
Not Easily Discoverable on Your Site...in search
… as related content… as promoted content
Assets not re-usable
● Wordpress
● TablePress
● Visualizer
● Highcharts
● Google Analytics
Under the Hood
● Wordpress
● TablePress
● Visualizer
● Highcharts
● Google Analytics
Under the Hood
CMS Integrated: Drupal
Data Managed Like Content
Data Managed Like Content
Consistent Data Charts, Graphs, & Light Interactives
https://github.com/Quartz/Chartbuilder
How?Evolve your processes.
1. Identify the Right Content to Start
2. Create the Online Template
3. Augment Existing Publishing Process
3 Steps to Embrace Digital Publishing
You are in the business of engaging citizens.
Increase your engagement with rich
digital publishing.
THANKS!
Kurt VoelkerVice President, SolutionsForum One@kvoelker
