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Confidential document: Kimbia Inc. 2014 Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars and Donors

Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars and Donors

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Page 1: Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars and Donors

Confidential document: Kimbia Inc. 2014

Crowdfunding Myths & Truths:Six Years of Data and How-Tos for New Dollars and Donors

Page 2: Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars and Donors

Confidential document: Kimbia Inc. 2014

Carol GogliaDirector of Marketing

Communities Foundation of TexasNorth Texas Giving Day

Lori FinchVice President –

Community GivingKimbia

Speakers

Page 3: Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars and Donors

Confidential document: Kimbia Inc. 2014

Overview • Crowdfunding (Giving Days) events have

grown in popularity

• Initially place-based and now popular with universities, communities, and causes

• Great way to build brand, audience and donor lists

Page 4: Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars and Donors

Confidential document: Kimbia Inc. 2014

North Texas Giving Day Growth

Page 5: Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars and Donors

Confidential document: Kimbia Inc. 2014

Page 6: Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars and Donors

Confidential document: Kimbia Inc. 2014

North Texas Giving Day

98,000 Donations

$26.3 Million

1,580 Nonprofits

Page 7: Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars and Donors

Confidential document: Kimbia Inc. 2014

Poll

Have you hosted a giving day or single-day crowdfunding event before?

Page 8: Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars and Donors

Confidential document: Kimbia Inc. 2014

Story: Cycle of Giving

Page 9: Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars and Donors

Confidential document: Kimbia Inc. 2014

Best Practice: Marketing Toolkit

Page 10: Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars and Donors

Confidential document: Kimbia Inc. 2014

Best Practice: Media Sponsors

Page 11: Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars and Donors

Confidential document: Kimbia Inc. 2014

Best Practice: $ Incentive

1.Bonus• $2 million in “bonus

funds” = 8% lift

2. Prizes• $212,500 • 70+ Prizes

Page 12: Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars and Donors

Confidential document: Kimbia Inc. 2014

Best Practice: Taking Virtual Physical

Page 13: Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars and Donors

Confidential document: Kimbia Inc. 2014

Best Practice: Peer Sharing

Page 14: Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars and Donors

Confidential document: Kimbia Inc. 2014

Effort Correlated to Results

• 26% First Time Donors

• 84% Gifts < $250

• 40% Multiple Givers

• 1.7 Gifts/Donor

Page 15: Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars and Donors

Confidential document: Kimbia Inc. 2014

Post Event Evaluation• Lots of listening and constant

refining

• Nonprofit surveys and advisory council

• Donor/community calls and emails

• CFT team review

• Look at technology needs, business rule needs, and borrowing from others

Page 16: Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars and Donors

Confidential document: Kimbia Inc. 2014

Q & A