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Confidential document: Kimbia Inc. 2014
Crowdfunding Myths & Truths:Six Years of Data and How-Tos for New Dollars and Donors
Confidential document: Kimbia Inc. 2014
Carol GogliaDirector of Marketing
Communities Foundation of TexasNorth Texas Giving Day
Lori FinchVice President –
Community GivingKimbia
Speakers
Confidential document: Kimbia Inc. 2014
Overview • Crowdfunding (Giving Days) events have
grown in popularity
• Initially place-based and now popular with universities, communities, and causes
• Great way to build brand, audience and donor lists
Confidential document: Kimbia Inc. 2014
North Texas Giving Day Growth
Confidential document: Kimbia Inc. 2014
Confidential document: Kimbia Inc. 2014
North Texas Giving Day
98,000 Donations
$26.3 Million
1,580 Nonprofits
Confidential document: Kimbia Inc. 2014
Poll
Have you hosted a giving day or single-day crowdfunding event before?
Confidential document: Kimbia Inc. 2014
Story: Cycle of Giving
Confidential document: Kimbia Inc. 2014
Best Practice: Marketing Toolkit
Confidential document: Kimbia Inc. 2014
Best Practice: Media Sponsors
Confidential document: Kimbia Inc. 2014
Best Practice: $ Incentive
1.Bonus• $2 million in “bonus
funds” = 8% lift
2. Prizes• $212,500 • 70+ Prizes
Confidential document: Kimbia Inc. 2014
Best Practice: Taking Virtual Physical
Confidential document: Kimbia Inc. 2014
Best Practice: Peer Sharing
Confidential document: Kimbia Inc. 2014
Effort Correlated to Results
• 26% First Time Donors
• 84% Gifts < $250
• 40% Multiple Givers
• 1.7 Gifts/Donor
Confidential document: Kimbia Inc. 2014
Post Event Evaluation• Lots of listening and constant
refining
• Nonprofit surveys and advisory council
• Donor/community calls and emails
• CFT team review
• Look at technology needs, business rule needs, and borrowing from others
Confidential document: Kimbia Inc. 2014
Q & A