Niall McKeown, John Briggs, Eleanor Gill, Kuldip Sandhu

Digital Transformation Training

Digitally Transforming Community Planning

79%7%

14%

UKDigital Inclusion

Recent BBC/Go On UK Survey

๏ Basic digital skills๏ Confident ๏ Expert

๏ Task specific๏ Learning the ropes

๏ Reluctantly online

๏ Never have, never will๏ Was online but no longer

๏ Willing and unable

“The current public services setup today is broken, largely because it used technology to automate - not redesign current services.”

Digitising government by Alan Brown, Ferry Fishenden & Mark Thompson

Crying babyKitchen fireSome calls

InterruptionsDistractionsMost calls

TriviaBusy WorkBrowsing

PlanningStrategyExerciseChange

Urgent Not Urgent

Impo

rtant

Not I

mpo

rtant

The Right Mindset

1999 2007 2010 2015

Our Own Transformation Journey

“digital first” or “digital by default”

Websites, e-Commerce or “Citizen Portals”

Engaging of Citizens via Social Media

The Implementation of Technology

Digitisation of Existing Services

0504030201

What is Digital Transformation?NOT

^

What is Digital Transformation?

DigitalTransformation

DigitalThe word “digital” is a synonym for the pace of change that’s

occurring in today’s world, driven by the rapid adoption of technology.

TransformationHow an organisation is built to change, innovate and reinvent

rather than simply enhance and support the traditional methods.

What is Digital Transformation?

The Principle Disciplines Leading Digital Transformation

DigitalTransformation

Communication Technology

Lead

ersh

ip

Technology Support

RapidSolutionBuilders

Marketing Tactics

Communications Leadership

Short Term Management

Leading StepChange

Strategy creates a transformed organisationPeople and a culture of innovation sustains it

Technology & Communications is the means by which it is delivered

Digital Business Strategy

Technology & Data

Capability

OrganisationalAlignment

CustomerEngagement

Culture &People

Agile Innovation

Transformed Council

Purpose

Mastery

Autonomy

Actionable Strategy

Data Enabled

Decisions

Measurable Progress

Collaborating

Co-Creating

Innovating

HappierStaff

GuidingLeaders

EngagedCitizens

Digitally Transforming Community Planning

“Suffers from Engagement Apathy” • EU Funding Consultation• Public Realm Schemes • Economic Strategy• All Departmental Strategy• PSNI Citizen Engagement• BIDS Engagement Strategy• Plus many many more….

“Lots of work, little in the way of visible return”

The 4 Key Stakeholders

Council Councillors

AgenciesCitizens

Community

CouncilCouncilers

AgenciesCitizensCommunity

The 4 Key Stakeholders

CouncilCouncilers

AgenciesCitizens

Transformation of Community Planning

Community

Connect Strategy

CampaignsAnalysis

CouncilCouncilers

AgenciesCitizens

Transformation of Community Planning

Community

Connect Strategy

CampaignsAnalysis

Connect

Connect

Jan Feb Mar Apr May June July

0

4000

8000

12000

16000

Norwich Sheffield Birmingham Derry~Londonderry

21st May 2010

Connect

๏ Connectors๏ Context๏ Content๏ Mavins๏ Salesmen

Councillors Digital Connectors

Context

Content

Citizen

Council

Connect

๏ Connectors๏ Context๏ Content๏ Mavins๏ Salesmen

Councillors Digital Connectors

Context

Content

Citizen

Council

๏ Identify๏ Understand๏ Communicate๏ Community๏ Leadership

The Digitally Transformed & Thinking Council

The

CommunityBuilder

Bringing The Citizen Into The ConversationUsing Communication TheoryYour Council

Building a Community

Councillors Digital Connectors

Context

Content

Citizen

Council

๏ Identify๏ Understand๏ Communicate๏ Community๏ Leadership

The Digitally Transformed & Thinking Council

The

CommunityBuilder

Bringing The Citizen Into The ConversationUsing Communication TheoryYour Council

Building a Community

Councillors Digital Connectors

Context

Content

Citizen

Council

Identify Your Connectors

Sports Religious Political Education Music

1. Connector/Reach

2. Connector/Reach

3. Connector/Reach

4. Connector/Reach

5. Connector/Reach

Totals

Grand Total

15 Minutes to Find Your Connectors

CouncilCouncilers

AgenciesCitizens

Transformation of Community Planning

Community

Connect Strategy

CampaignsAnalysis

CouncilCouncilers

AgenciesCitizens

Transformation of Community Planning

Community

Connect Strategy

CampaignsAnalysis

CouncilCouncilers

AgenciesCitizens

Transformation of Community Planning

Community

Connect Strategy

CampaignsAnalysis

Context

Citizen

Council

Councillor Super Connectors

Connectors

Mavins

Salesmen

Content Engagement

CouncilCouncilers

AgenciesCitizens

Transformation of Community Planning

Community

Connect Strategy

CampaignsAnalysis

CouncilCouncilers

AgenciesCitizens

Transformation of Community Planning

Community

Connect Strategy

CampaignsAnalysis

Strategy

Corporate Plan

Health Economy Social EnvironmentSocial

Obesity Men’s Health HealthMental Health Ageing Population

Strategy

Corporate Plan

Health Economy Social EnvironmentSocial

Obesity Men’s Health HealthMental Health Ageing Population

StrategyCouncil

Purpose

Validated

Outcome

CouncillorsWho

Desired Outcome

Message Map

CitizensTarget

Context

Tasks

AgenciesResponsible

Consulted

Informed

Strategic TasksTo-Do List

Men’s Health

Get citizens to on-board

200

To test if we can create campaigns, find connectors and

be engaging with citizens

Swimmers >> Sport >> Wider Community

CouncilCouncilers

AgenciesCitizens

Transformation of Community Planning

Community

Connect Strategy

CampaignsAnalysis

CouncilCouncilers

AgenciesCitizens

Transformation of Community Planning

Community

Connect Strategy

CampaignsAnalysis

Community Planning Campaigns

CouncilCouncilers

AgenciesCitizens

Transformation of Community Planning

Community

Connect Strategy

CampaignsAnalysis

CouncilCouncilers

AgenciesCitizens

Transformation of Community Planning

Connect Strategy

CampaignsAnalysis

Community

Campaigns

Value Proposition1.Empathy with Pains2.Vision of Pain Relievers3.Additional council Gain Creators4.Which result in citizen Gains5.That enable completion of Tasks

Male Health

Campaigns

Pains (context)Pain Relievers

Gain Creators

Male Health

Pleasures

Message Map

TasksOutcomes Citizen

Council

Value Proposition Canvas

Campaigns

15 Second Message Map

Male Health

Their Pain

Our Planed Pain Reliever

Our Gain Creators

Their GainTheir

Jobs Done

Campaigns

Digital Assets & OnboardingMale Health

Digital Survey

Strategic TasksTo-Do List

CouncilCouncilers

AgenciesCitizens

Transformation of Community Planning

Connect Strategy

CampaignsAnalysis

Community

CouncilCouncilers

AgenciesCitizens

Transformation of Community Planning

Community

Connect Strategy

CampaignsAnalysis

Community Planning Engagement & Analysis

The Changing Relationship With Community

Awareness

Onboard

Engagement

Leadership

Ambassadors Community

Community

Community

Question asked • 12m

Getting Ards & North Down men moving to reduce diabetes

Help clean tow path

The creation of a tech hub

Leisure centre upgradesor community formed exercise classes supported by the council?

Community recyclingPlanning permission misconceptions

Ards centre regeneration

Parking in town centre

New roundabout @ Main StWhat exhibition would benefit the area most?

Question asked • 12mHealth Top Citizen Contributors

Top Councillor Contributors<more>

Question asked • 1d

Question asked • 1w

Patrick McGuinness

Joseph Lennon

Gareth McKeown

Jim Jackson

Mary Stokes | DUP

Jim Plant | SF

Tom Goodfellow| Indy

<follow>

<follow>

<follow>

<follow>

<follow>

<follow>

<follow>

Jim Plant | SFEnvironment

Claire Celea | Top Citizen Contributor June 2015

We’d like a cleaner towpath free from dog mess and litter. The Council spends over £63,000 p.y. in upkeep. How could the public work with Council to reduce this cost and create a cleaner… <more>

“I’d be all in favour of becoming a member of a citizen lead cleaning project. If the council provided signs, extra bins and collects the rubbish I know a few friends that would walk that path every week. If it get’s enough upvotes, I’d work with the council to lead a project…”<more>

Economy Clare Jackson

John Briggs

The Council is considering inviting inspirational speakers to help inspire small businesses to innovate more and create more jobs for the area

Can the Ards FC create an over 40s team? We need 15… <more>

Community

Question asked • 12m

Getting Ards & North Down men moving to reduce diabetes

Help clean tow path

The creation of a tech hub

Leisure centre upgradesor community formed exercise classes supported by the council?

Community recyclingPlanning permission misconceptions

Ards centre regeneration

Parking in town centre

New roundabout @ Main StWhat exhibition would benefit the area most?

Question asked • 12mHealth Top Citizen Contributors

Top Councillor Contributors<more>

Question asked • 1d

Question asked • 1w

Patrick McGuinness

Joseph Lennon

Gareth McKeown

Jim Jackson

Mary Stokes | DUP

Jim Plant | SF

Tom Goodfellow| Indy

<follow>

<follow>

<follow>

<follow>

<follow>

<follow>

<follow>

Jim Plant | SFEnvironment

Claire Celea | Top Citizen Contributor June 2015

We’d like a cleaner towpath free from dog mess and litter. The Council spends over £63,000 p.y. in upkeep. How could the public work with Council to reduce this cost and create a cleaner… <more>

“I’d be all in favour of becoming a member of a citizen lead cleaning project. If the council provided signs, extra bins and collects the rubbish I know a few friends that would walk that path every week. If it get’s enough upvotes, I’d work with the council to lead a project…”<more>

Economy Clare Jackson

John Briggs

The Council is considering inviting inspirational speakers to help inspire small businesses to innovate more and create more jobs for the area

Can the Ards FC create an over 40s team? We need 15… <more>

Community

Question asked • 12m

Getting Ards & North Down men moving to reduce diabetes

Help clean tow path

The creation of a tech hub

Leisure centre upgradesor community formed exercise classes supported by the council?

Community recyclingPlanning permission misconceptions

Ards centre regeneration

Parking in town centre

New roundabout @ Main StWhat exhibition would benefit the area most?

Question asked • 12mHealth Top Citizen Contributors

Top Councillor Contributors<more>

Question asked • 1d

Question asked • 1w

Patrick McGuinness

Joseph Lennon

Gareth McKeown

Jim Jackson

Mary Stokes | DUP

Jim Plant | SF

Tom Goodfellow| Indy

<follow>

<follow>

<follow>

<follow>

<follow>

<follow>

<follow>

Jim Plant | SFEnvironment

Claire Celea | Top Citizen Contributor June 2015

We’d like a cleaner towpath free from dog mess and litter. The Council spends over £63,000 p.y. in upkeep. How could the public work with Council to reduce this cost and create a cleaner… <more>

“I’d be all in favour of becoming a member of a citizen lead cleaning project. If the council provided signs, extra bins and collects the rubbish I know a few friends that would walk that path every week. If it get’s enough upvotes, I’d work with the council to lead a project…”<more>

Economy Clare Jackson

John Briggs

The Council is considering inviting inspirational speakers to help inspire small businesses to innovate more and create more jobs for the area

Can the Ards FC create an over 40s team? We need 15… <more>

Community

Question asked • 12m

Getting Ards & North Down men moving to reduce diabetes

Help clean tow path

The creation of a tech hub

Leisure centre upgradesor community formed exercise classes supported by the council?

Community recyclingPlanning permission misconceptions

Ards centre regeneration

Parking in town centre

New roundabout @ Main StWhat exhibition would benefit the area most?

Question asked • 12mHealth Top Citizen Contributors

Top Councillor Contributors<more>

Question asked • 1d

Question asked • 1w

Patrick McGuinness

Joseph Lennon

Gareth McKeown

Jim Jackson

Mary Stokes | DUP

Jim Plant | SF

Tom Goodfellow| Indy

<follow>

<follow>

<follow>

<follow>

<follow>

<follow>

<follow>

Jim Plant | SFEnvironment

Claire Celea | Top Citizen Contributor June 2015

We’d like a cleaner towpath free from dog mess and litter. The Council spends over £63,000 p.y. in upkeep. How could the public work with Council to reduce this cost and create a cleaner… <more>

“I’d be all in favour of becoming a member of a citizen lead cleaning project. If the council provided signs, extra bins and collects the rubbish I know a few friends that would walk that path every week. If it get’s enough upvotes, I’d work with the council to lead a project…”<more>

Economy Clare Jackson

John Briggs

The Council is considering inviting inspirational speakers to help inspire small businesses to innovate more and create more jobs for the area

Can the Ards FC create an over 40s team? We need 15… <more>

Community

CouncilCouncilers

AgenciesCitizens

Transformation of Community Planning

Community

Connect Strategy

CampaignsAnalysis

CouncilCouncilers

AgenciesCitizens

Transformation of Community Planning

Community

Connect Strategy

CampaignsAnalysis

Analysis

1397 22 104 117 Day Citizen Participation

7 Day Councillor Participation 7 Day Council Participation 7 Day Agency Participation

View More

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View More

New Participants

Citizen Councillor Council Agencies

6430 28 45 16

Analysis

Analysis

Analysis

CouncilCouncilers

AgenciesCitizens

Transformation of Community Planning

Community

Connect Strategy

CampaignsAnalysis

CouncilCouncilers

AgenciesCitizens

Transformation of Community Planning

Community

Connect Strategy

CampaignsAnalysis

Build

Plan

Create

Deliver & Reward

Niall McKeown, John Briggs & Eleanor Gill

Digital Transformation Experts

Digitally Transforming Community Planning

Analysis

1397 22 104 117 Day Citizen Participation

7 Day Councillor Participation 7 Day Council Participation 7 Day Agency Participation

View More

View More

View More

View More

New Participants

Citizen Councillor Council Agencies

6430 28 45 16