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IFF 2015, Prague Digital Trends and takeaways for non-profits

Digital Trends - International Fundraising Festival 2015

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Page 1: Digital Trends - International Fundraising Festival 2015

IFF 2015, Prague

Digital Trendsand takeaways for non-profits

Page 2: Digital Trends - International Fundraising Festival 2015

Ivos Gajdorus

Technology enthusiast, digital social

innovation fan and startups mentor.

Founder and CEO at COEX.

[email protected] | @guid33

Page 3: Digital Trends - International Fundraising Festival 2015

Jakub Stogr

Gamification specialist,

digital social innovation seeker

& business development pusher.

[email protected] | @stogr

Page 4: Digital Trends - International Fundraising Festival 2015

Technology progress is...

Page 5: Digital Trends - International Fundraising Festival 2015

Past Now Future

Technolo

gic

al pro

gre

ss

...speeding up...

Page 6: Digital Trends - International Fundraising Festival 2015

Time 2000

Inte

llectu

al Level / P

ow

er

1950

Machine

intelligence

Human Intellect

Trans Humans?

...singularity is

near...

AI?

Page 7: Digital Trends - International Fundraising Festival 2015

Meantime on the

Internet...

Page 8: Digital Trends - International Fundraising Festival 2015

Content is the king ceasar!

Page 9: Digital Trends - International Fundraising Festival 2015

2015Content marketing

● Content strategies, channels, segments

● Created & curated by evolving tools

● Consumed on diverse devices

● Video, blogs, case studies, infographics

Page 10: Digital Trends - International Fundraising Festival 2015

“Companies shift from traditional marketing

towards creating high quality content that’s

targeted to customer interests.”

Wheelhouse advisors

“Traditional marketing talks at people,

content marketing talks with them.”

Inklyo.com

Page 11: Digital Trends - International Fundraising Festival 2015

Infographics by www.bluetext.com

Page 12: Digital Trends - International Fundraising Festival 2015

2015Crowd & Cloud

Everything ● Funding, sourcing

● Kickstarter, Indiegogo, Hithit...

● White label or branded

● P2P financing, microloans

Page 13: Digital Trends - International Fundraising Festival 2015

www.vozejkmap.cz

Vozejkmap - wheelchair mapping

Page 14: Digital Trends - International Fundraising Festival 2015

Source: 2015 Nonprofit Communications Trends

Report

2015 in Non Profits Most Important

Communications Goals

1. Engaging Our Community (57%) In 2014,

was 2nd

2. Retaining Current Donors (53%) In 2014, was

4th

3. General Brand Awareness (51%) Remains

same

4. Acquiring New Donors (50%) In 2014, was

in 1st

Page 15: Digital Trends - International Fundraising Festival 2015

Source www.nonprofitmarketingguide.com

Page 16: Digital Trends - International Fundraising Festival 2015

Source www.contentmarketinginstitute.com

Page 17: Digital Trends - International Fundraising Festival 2015

Source: ExactTarget’s State of Marketing Report

2014

What marketers say

Page 18: Digital Trends - International Fundraising Festival 2015

But facebook rules them all...

Page 19: Digital Trends - International Fundraising Festival 2015

In content distribution, social is the key.

“According to a presentation from AOL, email

(93%), social networks (89%), blogs (82%),

message boards (81%), and instant

messages (80%) are where the greatest

amount of content is being shared and

consumed.”

What do customers use?

Page 20: Digital Trends - International Fundraising Festival 2015

2015The Multi-Screen World

● Fragmented devices & platforms

● Content first strategy is essential

● Responsive / fluid design is a must

● Google starts preferring mobile

Page 21: Digital Trends - International Fundraising Festival 2015
Page 22: Digital Trends - International Fundraising Festival 2015

Source: ExactTarget’s State of Marketing Report

2014

Page 23: Digital Trends - International Fundraising Festival 2015
Page 24: Digital Trends - International Fundraising Festival 2015

Source: ExactTarget’s State of Marketing Report

2014

Page 25: Digital Trends - International Fundraising Festival 2015

Source: ExactTarget’s State of Marketing Report

2014

Page 26: Digital Trends - International Fundraising Festival 2015

2015Measuring &

Personalization● Understanding clients behaviour

● Measuring goals & ROI

● Cost per acquisition / conversion

● Web analytics, mobile analytics

Page 27: Digital Trends - International Fundraising Festival 2015

2015Pending trends

● SaaS & PaaS

● Tweeting flowers

● Smart cars & homes

● IoT, iBeacons, Wearables

● Health apps, Open data...

Page 28: Digital Trends - International Fundraising Festival 2015

Gamification, engagement

= more fun.

Page 29: Digital Trends - International Fundraising Festival 2015
Page 30: Digital Trends - International Fundraising Festival 2015

Source: www.uxmag.com

Page 31: Digital Trends - International Fundraising Festival 2015
Page 32: Digital Trends - International Fundraising Festival 2015

Source: www.emee.co.in

Page 33: Digital Trends - International Fundraising Festival 2015

More and more companies is

seeking ways to use their

competencies to achieve CSR.

Page 34: Digital Trends - International Fundraising Festival 2015

Some (social innovation)

businesses invest everything into

what they do. They don’t create

any profit.

Page 35: Digital Trends - International Fundraising Festival 2015

“Social innovation trends and

entrepreneurship make the border

between business and non-profits

fuzzy.”

Jenda & Ivos having a beer 2 days ago

Page 36: Digital Trends - International Fundraising Festival 2015

National states, Corporates, ...donations, funds, grants

NGO’s & Non-

profits

Companies

SMB’s

Individuals

$ $

Page 37: Digital Trends - International Fundraising Festival 2015

CORPORATIONS AND NON-

PROFITS?

Page 38: Digital Trends - International Fundraising Festival 2015

A couple of tips...

Page 39: Digital Trends - International Fundraising Festival 2015

2015Work &

Communication● Google Apps, Office 365

● Google Drive, Dropbox, Onedrive

● Google Plus Private Groups

● Basecamp, Trello.com, Asana.com

● Slack, HipChat

Page 40: Digital Trends - International Fundraising Festival 2015
Page 41: Digital Trends - International Fundraising Festival 2015

2015Online marketing

● CRM vs Lead management

● HootSuit, Social Bakers

● Google Analytics, Crazy Egg

● Adwords, Facebook Ads

● Mailchimp, MandDrill, Quanda

Page 42: Digital Trends - International Fundraising Festival 2015

2015Better web

development● Wireframes (Axure, InAppVision)

● Squarespace, Webflow

● Wordpress - templates, plugins

● MODX - creative freedom

● Grid.io

Page 43: Digital Trends - International Fundraising Festival 2015

“Creating websites is much easier now.”

Ivos Gajdorus

Page 44: Digital Trends - International Fundraising Festival 2015

“Creating web applications is multi-

disciplionary and complex process.”

Ivos Gajdorus

Page 45: Digital Trends - International Fundraising Festival 2015

Ivoš Gajdorus

@guid33

www.coex.cz

[email protected]

facebook.cz/coex.cz