2016 FLASH SURVEY

Results are from a Catalist Flash Survey conducted in November 2015 amongst 500 respondents of varying ages and geographic locations. All were designated and qualified as current full-time employees.

The majority of employees are NOT donating or volunteering through their employer

69.9%

30.1%

Does NOT currently donate money through employer

Does currently donate money through employer

Employees prefer their employers support the following causes:

38%30%

26%24%

29%28%

Health Humanitarian Arts & Education EnvironmentPoverty Social Services

sixty two percentWould have a higher level of respect and loyalty for their employer if they supported a cause.

65%DO NOT participate or volunteer for a charitable event through their employer

71%Said they WOULD participate or volunteer for a charitable event if they were asked by their employer

BUT

Of those (37%) that do participate or volunteer for a charitable event through their employer, they choose:

VIP Gala

Building a Structure

Bake Sale

Packaging Food

Social Media Event

Run. Walk. Ride

17%11%22% 22% 23%

53%

TARGETED SEGMENTATION

Gender Gaps & Age Differences

WOMEN are more likely to…

•Behind Health-related causes, want their employers to support Poverty and Humanitarian issues •Volunteer for cause-related bake sales instead of social media events

MEN are more likely to…

•Behind Health-related causes, want their employers to support Humanitarian issues and Arts & Education•Engage in social media events that support a cause

MILLENNIALS

GEN X

BOOMERS

• The generation that donates through their employers the least

• Arts & Education and Poverty resonate with them behind health-related causes

• More likely to support cause via social media eventsAges 18-34

Ages 35-54

• The generation that participates in runs, walks and rides the least

• Prefer employers to support Humanitarian Issues and Poverty behind health-related causes

• More likely to support cause via social media events

Ages 55+

• The generation that currently volunteers through their employers the most

• Would have the most respect for employers if they were to support social causes

SPARKS PROGRESSideas for change

for

Half the Battle is Making the Ask

Employees Want To Engage

Opportunity for Integrated Engagement

Know Your Audience

NONPROFITS: CORPORATIONS:

NONPROFITS: CORPORATIONS:

NONPROFITS: CORPORATIONS:

NONPROFITS: CORPORATIONS:

If 71% would participate, provide your corporate partners with easy tools to communicate your engagement opportunities.

Employee Engagement opportunities are only successful if you encourage activity and communicate options.

Invest in unique employee engagement opportunities like peer-to-peer and social media events as a valuable asset to corporate partners.

62% of employees have a higher respect for employers that support causes. Spike employee satisfaction by offering opportunities to give back.

Must-have: consider creating a formal employee engagement strategy that bridges traditional workplace giving with corporate partnerships.

Connect the dots between where you give publically as a company and where your employees can engage to maximize employee understanding, impact and satisfaction.

Consider using data to obtain a clear understanding of your partners’ employee base so that you can offer engagement opportunities that will resonate.

Engagement is not one-size fits all. Take audit of your employee base and their preferences, and seek out nonprofit partners with options to satisfy your most important asset.

www.GoCatalist.com/insights info@gocatalist.com

A Solution-based Ecosystem that Helps Nonprofits Raise 35% More from Corporations for 1/3 of the cost of traditional methods.

www.GoCatalist.com/insights info@gocatalist.com

A Solution-based Ecosystem that Helps Nonprofits Raise 35% More from Corporations for 1/3 of the cost of traditional methods.