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The Masters CircleFabulous Fundraising Events
Your Masters Circle hosts
Heidi Hancock, CFRE David A. Svet
Before we begin...
Credit!Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Look Sharp, No Jeans!
✓ Events that stand out from the rest: Traditional and non-traditional approaches
✓ Events team management and motivation
✓ Creating the experience: It’s all in the details - and boy are there details
Look Sharp, No Jeans!
A Little Help From Your Friends
● Have an Event, or Not
● Being Competitive in Tight Markets
● Upside: Awareness & Engagement
● Downside: Slow, Labor, & Cost
A Little Help From Your Friends
Women Who Ride Conga
Host: Women Who Ride Rock
Loose knit group of all volunteers
Join anywhere along the route or just donate
Ends in a Rally
Women Who Ride Conga
Find fun ways to involve non-riders
Contact your local motorcycle dealerships and organizations
Don’t be afraid to get silly
Cast your net along your route, not just at home
Head ‘Em Up. Move ‘Em Out.
● Events are Labor Intensive● Make Use of Tools● How to Empower & Inspire● Leverage Team Members
Head ‘Em Up. Move ‘Em Out.
The COWS!!!
Began as a group of philanthropic cyclists
Now an international, grassroots organization
Coordinate rides all over the world
Use online Peer-to-Peer fundraising platform
Event as Immersive Theatre
● Market and Promote to Set the Stage
● Craft a Theatrical Experience
● Plan the Before, During, & After
● Choreograph & Script Everything
Event as Immersive Theatre
JAZOO in Kansas City
Event for 5000
70 Restaurants and Bars
23 Drink Sponsors
9 Musical Guests
Nets less than $850,000
It’s All About ROI
● Treat it like a Major Gift campaign
● Have committee levels
● Seed a Transaction Environment
● P2P & Gamification
It’s All About ROI
Oxfam & Classy
Classy is integrated into Oxfam’s website
Run multiple campaigns year around
Extended donation periods around events
Wider choice of niche causes to choose among
Bringing in Business
● National & Local Sponsorships
● Align Packages for Businesses
● Solicit for Win/Win Relationships
● Respond to Sponsor Needs
Bringing in Business
Dodge for a Cause
Charity dodgeball tournament with corporate sponsor
Benefits United Way
64 teams at $250
Nets around $120,000
Sponsor wants recruits
Any questions?
Next Masters Circle
● Next Masters Circle session is on February 25th
● Watch your email for instructions
● Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Help us help you
● Submit a question or topic request
http://mosaicnpd.com/masters-circle-topic-request/
● Sign up for our blog
http://www.mosaicnpd.com/feed
● Hang tight for the quick survey
Stay in touch
For additional information:Heidi Hancock, CFREDavid A. Svet
Toll Free 1-800-485-0742
email: [email protected]
Skype: Mosaicnpd
www.mosaicnpd.com
http://www.facebook.com/MosaicNPD
http://twitter.com/MosaicNPD
http://www.mosaicnpd.com/feed
Thank youMosaicnpd.com
