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10 Take-aways
Learning from Scandavian experts
Danish Design
People at the heart of every product and service
10
Stay out of the spot lights
Giving yourself time for testing and adjustment
9
Let it evolve
From version 1.0 to 3.0
8
Explore innovation space
Where can you find and create it
7
Empathy and Insights
Listen to the stories of people
6
Zoom in to zoom out
Find out what’s the question
5
Design with people, instead of for people
The use of collaborative design methods
4
Use a Global Network
Collaborate with and learn from other labs
3
Testing & Prototyping
Prototyping and testing in an early stage
2
Accelerate
Support what’s already happening
1
A Shift in Public Perspective
Traditional• Product• Optimize• Solution• For People• Logical• Transactional
Co-Design• Process• Redefine• Evolution• With People• Intuitive• Relational