Finding Inspiration Online:Inspiring Websites and Insights

Into Success

Finding Inspiration Online

• As a marketer for a non-profit, I’m often asked if I’ve seen anything new and exciting online that could help generate fundraising activities for the company

• I usually keep an eye out and an ear peeled to the Internet grapevine• I’ve found that viral campaigns, regardless of

the actual material, usually come in a few different categories

Finding Inspiration Online

•Let’s talk about 3 today to start those creative juices. I call them:

-Seeing is believing-The voice of reason-Tools of the Trade

Seeing Is Believing

Seeing Is Believing

• Everyone needs some good news in their day. A gem of content that makes them feel closer to their fellow man.• The “Seeing is believing” category compiles

those viral campaigns that show the good in people – that people all over the world are doing amazing things that inspire• Following are two very different examples to

show the sky is the limit

Caine’s Arcade

To see the campaign, visit: http://cainesarcade.com

Crowdfunding Creativity

• The story of Caine’s Arcade was made into an inspiring short film where an up and coming documentarian recruited a whole

gang of people to play Caine’s arcade games

• The story went viral with people across the world wanting to

help creative kids like Caine

• A scholarship fund was set up for Caine and others like him to go to college – almost a quarter of a million dollars were raised

• Worth noting, this campaign made it very easy to donate even

small amounts of money – a great example of crowdfunding

People Are Awesome

To see the campaign, visit: https://www.youtube.com/user/Hadoukentheband/featured

The Good News Cycle

• People are Awesome really taps into the need for good news about people

• People are Awesome shows that people can do awesome things when they put their mind to it – the things highlighted aren’t really solving issues either but are awe inspiring.

• Content is updated regularly

The Voice of Reason

The Voice of Reason

• People are increasingly heading to the Internet to gain inspiration and motivation to change their lives for the better• The “voice of reason” category compiles all

those websites that give practical tips and guidance for all types of life goals• It can come in the form of motivational speaking,

blog posts, or other word-based formats• Following is one example how one person is

helping people across the globe stay physically and mentally fit and active

Chalene Johnson

To see her content, visit: http://www.chalenejohnson.com

Motivational Speaker with No BS Attitude

• Chalene is a fitness coach and motivational speaker who uses the Internet to broadcast her message

• She creates podcasts on a number of topics, posts on most social media channels and creates courses you can take to motivate yourself into action

• She uses her words of wisdom to inspire

Tools of the Trade

Tools of the Trade

• While some people use their words of wisdom, other opt for scientific methods• “Tools of the trade” compiles those sites which

have studied scientific methods to motivate, inspire, etc. • They then provide the tools necessary so anyone

can easily follow their findings and incorporate them into their everyday life• Following are two examples of how this can be

done both online and off with great success

Passion Planner

To see the planner, visit: http://www.passionplanner.com

Day-to-Day Goal Management

• Passion Planner went viral across social media in November of last year

• Passion planner was started through kickstarter by a college student

• She gave away the PDF version of the planner if you shared the kickstarter campaign which resulted in huge sales

• The planner helps you break down your short-term and long-term goals in the form of a day planner.

• She uses well known science and some creativity to help others achieve their goals this year and into the future

Happify

To see the happiness tracks, visit: http://www.happify.com

The Happiness Guru

• The site is both free or paid for with a greater number of ‘tracks’ if you pay

• The site asks experts across the field of happiness, motivation, self-understanding, etc to distill their knowledge into short exercises

• A person chooses which course, called a track, that is most suited to them. They join the track and complete daily exercises which help them improve their happiness related to their specific need

Now It’s Your Turn

• How can you inspire people to fulfill their dreams, goals, and ambitions?• How can you spread the positive work

people are doing in your company or local area?• Have you been studying a topic that could

change the way people think about their lives? How can you distill this down so anyone can learn from it?