empowers people to speak out against outrageous quotes.

By speaking out against these quotes, we put pressure on

corporations, politicians and celebritieswho say outrageous things.

How does it work?

Let’s start by thinking about what puts pressure on people who have the power to do things differently.

Companiesreally care about their profits and keeping their shareholders happy.

Public opinion - how the company's brand is perceived by the public - is crucial to the bottom line.

Politicianswant to be elected (or re-elected) and to achieve that they need to build themselves a reputation.

Negative media coverage such as protests against something they have said can really hurt their reputation.

Celebritiescare about profits and most of the money they make is driven by their reputation.

Again, negative media coverage as a result of something they said will pressure these celebrities to listen to you and your demands.

help you get media coverage for your cause?

How does

Actions on QuoteBUSTERare inherently polarising and show a public disagreement or conflict.

They are therefore much more likely to get news coverage as a result.

Actions on QuoteBUSTERare “newsworthy” because they are directly linked to something that’s in the news right now (where the quote was discovered)

People powerIf an action gets news coverage, more people will take action.

And the more people who take action, the more impact we will have.

issues can get the attention they deserve and we can make an impact: one quote at a time.

Through

Join our community now atwww.quotebuster.org