How Top Nonprofits Drive Traffic to Their Websites

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#WDIWebinar

Andrew Littlefield Fundraising Education & Resources | WeDidIt Andrew.Littlefield@wedid.it blog.wedid.it

How Top Nonprofits Drive Traffic to Their Websites

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What We’ll Learn

Is “More Traffic” Really What You NEED?

Audiences > Traffic

Ideas From The Leaders

What We WON’T Learn

Quick Fixes

Recipes

Start With ‘Why?’

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1. Does it align with your mission?

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2. What audience are you trying to serve?

2. What behavior are you trying to effect/change?

Traffic for Traffic’s Sake is POINTLESS

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100,000 visitors 1,000 visitors

50 who care 500 who care

Are you measuring what matters?

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Don’t Fall for VANITY METRICS

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100,000 visitors 1,000 visitors

50 who care 500 who care

100,000 visitors 1,000 visitors

50 who care 500 who care

Who is your audience?

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TEMPTATION: Reach Largest Audience Possible

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Flickr user Judith E. Bell, CC BY-SA 2.0

INSTEAD: Focus on Small, Well-Defined Audience

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AUDIENCES: Returning Visitors

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“Going Viral”

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Fundraisergrrl.tumblr.com

“Going Viral”

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“…ah crap.”

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Building an Audience

Audiences

Build trust over time

Repeat donors

Advocates

Secrets of the Big Players

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…they give people a reason to come back.

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Let’s play a game…

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“The [ORG] is a nonprofit charitable organization dedicated to encouraging the growth, development and distribution of free, multilingual, educational content…”

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The nonprofits with the biggest web presence offer a UTILITY on their sites.

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Talk To Your Audience

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Doing Your Research…

Who is your audience?

What do they read?

Why do they care about your mission?

What problems are they trying to solve?

Research Template

Examples

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Recipes

Public advocacy opportunities

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Their audience

Wants to be an activist.

Desires to take action.

Strong digital presence.

Desire to share their passion with others.

If you’re going to build an audience…

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Sidney Jackson, Jr. Director of Philanthropy | HelpUsAdopt.org

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Educational Content

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Communities

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Their audience

Personally connected to lung cancer

Looking for support

Desire to support others

Social media tools

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Their audience

Digital native

Desire to share

Socially/globally conscious

Quick Tips

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Optimize for Mobile

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Make It Easy

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Know Your Audience

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Don’t “Set It & Forget It”

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Talk To Your Audience

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Questions?

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Blog.wedid.it/Website-Webinar-Survey

JUNE SPECIAL Book a 15-minute chat today and get a 0% processing fee for

3-months when you sign up.

“Once again, WeDidIt made the checkout process so easy for everyone! It's so great for our events and makes things so much more efficient.”

Sidney Jackson, Jr. Director of Philanthropy | HelpUsAdopt.org

Blog.wedid.it/webinar-special

#WDIWebinar