2015 Powertools for Nonprofits Ed Schipul, Founder, Tendenci

@eschipul @tendenci www.tendenci.com

INDISPENSABLE DIGITAL MARKETING TACTICS FOR NONPROFITS

TACTICSdevice(s) for accomplishing

an end goal

YOU MUST1) Demonstrate Outcomes

2) Earn donations

3) Stand out

BUT HOW?

Image: red dress lady in the Matrix. She stood out!

STORIEStalk about outcomes

IMAGESno images? it didn’t happen

COMMUNITYfluid, fickle, independent

cultivate them

ASK

ARE YOU REPEATING THE SAME STORY THE SAME WAY?

Why? It’s you, not them. And it should be “us”.

I stand upon my desk to remind myself that we must constantly look at things in a different way.”

STORIES ARE TOLD IN THE MEDIUM

THEY USEFirst, spend 90% of your time on your story.

Then, and only then, get analytical about making them part of your story

through direct engagement.

WE’VE SEEN THIS SLIDEBORING! NOW WHAT?

DESKTOP AND RESPONSIVE ARE STILL

THE BEST OPTIONWhy? Because your believers are the ones

telling their story. Your story. They are in control.

Listen. Amplify. Repeat.

IMPACT OF MOBILE

Is this an instrument of communication? Or torture?

FOCUS ON MOBILE+WEB

http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report

TOP APP CATEGORIES

http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Reporthttp://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report

TOP APP CATEGORIES

http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report

They will create their own content for a shared community

https://www.youtube.com/watch?v=VBmCJEehYtU

PEOPLE GIVE UP PERSONAL INFO BEFORE BEING

ANNOYED. WHY?Many theories.

Here is one:

GEOLOCATION MEANS SAFETY

WE LOOK OUT FOR EACH OTHER LOCATION = SAFETY

NOBODY TRUSTS MEDIA

graphics suggest correlations.

WE TRUST EACH OTHERlet it happen. they will engage. eventually they will donate

UNLIMITED FLEXIBILITYtechnology changes fast: prioritize your spending

QUIZ: NAME THE TOP 5 MOBILE APPS?

ONLINE COMMUNITIESgive your constituents a place to collaborate online

CONTENT IS KINGas long as your timing is right

CRISIS COMMUNICATIONmove the dialog to manage the conversation - be direct and get ahead of the conversation - move the conversation where you can moderate - examples: blog, facebook, a forum you moderate, etc. - use conference calls - clients want to be heard

DONATIONStell your story, make the ask

Ed Schipul Blog: eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul

WE JUST WANT TO CHANGE THE WORLD

AS WE KNOW IT. AND WE WILL.

@eschipul @tendenci www.tendenci.com

ANSWERS: TOP APPS

IMAGE ATTRIBUTIONS➤ Slide 2 - http://www.mylearningz.com/finding-your-inner-voice-and-convicing-others-of-your-

passion-dead-poets-society/

➤ Slide 3 - http://jlcauvin.com/?attachment_id=5763

➤ Slide 4 - Alex Beattie “Stretch” https://creativecommons.org/licenses/by/2.0/. Changes Made to Image Cropping

➤ Slide 5: http://theodysseyonline.com/cnu/why-dumb-phones-arent-actually-dumb/114738. No Changes Made

➤ Slide 6: ShellyS “In Their Easter Bonnets” https://creativecommons.org/licenses/by-nc-sa/2.0/. No Changes Made

➤ Slide 7: garlandcannon “Lulu/Toto pretending to be her mistress, Dorothy”:https://creativecommons.org/licenses/by-nc/2.0/. No changes made.

➤ Slide 8 http://www.playbuzz.com/dankairin10/how-well-do-you-know-zoolander. Changes made to image cropping.

➤ Slide 9 http://www.ign.com/articles/2012/03/30/game-of-thrones-know-your-kings

➤ Slide 10 http://www.fandango.com/sanandreas_179062/movieoverview

➤ Slide 11 www.gurl.com