Keys to relevance

Desktop Education for Parks And Recreation

Welcome and Sign-In Please sign in with:

◦ Your Agency Name and the number of people watching/attending the webinar from your agency today

◦ What is the name of the person who will be inputting answers into the webinar application

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What does the word

“relevant” mean to you?

Discuss and share in your chat box…

Since 2008 (the beginning of the economic meltdown) our agency has become:

A. More Relevant B. Less Relevant C. Our Relevance hasn’t really changed D. How do we know? We’re not sure

Please choose the best response to this question…

Keys to Relevance in Parks and Recreation

Teresa Penbrooke, MAOM, CPRE

Today • Better understand roles.

• Gain understanding of various new trends, tools, and techniques to collect and convey information.

• Learn how to define and articulate relevance of “Quality of Life”.

Changing economic climate Repositioning of parks and recreation agencies

Reactive or proactive?

What’s Happening?

Please discuss and

share…

What are your roadblocks?

Lets make a list of Resources using our webinar attendees

What are our “relevant roles?”

Small Group Discussion1 minute to discuss and share

Make and Take Section #1 (page 3)

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What are our relevant roles?Recreation and Experiences?Quality of Life?Public Health?Public Safety?Transportation?Finance?The built or natural environment?

Overall Public Health and Wellness

NutritionIndividual

Constitution, Basic Preferences, Security, and

Living Environment

Medical Care

RecreationCognitive, Social,

Physical, and Spiritual Activities, along with facilities

Our Fit in Overall Public Health

Lifestyle Changes• Changes in the ways we live, work, and play• Unhealthy diet and physical inactivity

The Result: Chronic diseases including type 2

diabetes, hypertension, heart disease, stroke, breast cancer, colon cancer,

gallbladder disease and arthritis


What are some of the lifestyle

changes that can increase the

RELEVANCE of parks and

recreation activities, facilities, staff, programs, services and products?

Small Group Discussion

1 minute to discuss and share

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Active Living Approaches by Local Government (ICMA)

89% believe P&R dept’s should take the lead in developing communities conducive to active living

Nearly 84% supported recreation programs that encourage active living in their community

45% believe the highest priority is a cohesive systems of parks and trails and accessible neighborhood parks

Source: International City/County Management Association

Healthy Communities Research Group Surveillance and Management Toolkit

Systematic Assessment of Community Factors

Alpha Site – Bloomington, IN Beta Sites around the Country Parks and Recreation as a Public Health

SolutionNorth Carolina State University

East Carolina University

Our Role in Public Safety

Examples: Swim Lessons After school crime

reduction Midnight basketball Activation of spaces Guardians of our youth


How has your agency’s role in “public safety” changed in the

past decade? Since 9/11?



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Our Role in Transportation

Trails and sidewalks Alternative

transportation◦ Walking◦ Biking◦ Skating◦ And?

Access to the community


How has your agency’s role in

transportation changed in the past few years?



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Safe Routes To Play A Child-Centered Transportation Initiative

Safe Routes To Play Objectives

Community Assessment Tool – determine a community’s level of ‘active access’

Funding Mechanisms – implement Safe Routes To Play initiatives

Promote Awareness – the value of a child-centered active transportation model

Accepted Planning Practices – for transportation, community, and trails planners

Partnerships – with key government, academic, non-profit and business entities

What if all children had the opportunity to safely bicycle, ski, skate, scoot, or walk to their play destinations?

For more information, contact Cindy Heath, [email protected], 303-501-7697

How Do We Know What We Should Do?

Organizational Sustainability

Good Planning Inventory and Analysis of Possibilities

Assess Community Needs and Impacts

Economic and/or Other Benefits

Positioning and Marketing - Communications

Organizational Balance

Concepts of Sustainability

Conservation/Passive Mixed Use Active

© 2009 GreenPlay, LLC

What strategies or methods do you or does your agency use to

track or

analyze trends?

How do you Track Trends?

What things have you seen in parks and recreation lately that you might not have seen 10 years ago?

Trends Management

http://en.wikipedia.org/wiki/File:Facebook.svg

Resources used ROI

Direct Vs. Indirect Benefits◦ Conservation /tree canopy / wetland preservation◦ Income growth / tourism◦ Community development◦ Capacity of destination – rooms and support

Communication Increased Awareness

Economic Factors

LEVEL OF SERVICE ANALYSIS

Capacities Analysis Acreage per 1,000 Amenities only

Composite Values

Methodology (CVM) Component Based Functional analysis Access and Connectivity

Tools

Organizational Values

Societal/Community Values

Member/Staff Values

Governing Bodies/ Policy Maker

Values

Action Measures/Outcomes Responsibility Funding? Timeline

a. Initiate and utilize SBPRD Active Youth Initiative (AYI) i. Initiative has purpose and is communicated Marketing/ all staff w/ HCRGCosts are time and perhaps some printing and 2nd Quarter 2012 - ongoing

i. Create activities for youth with the families SPRPD and partners TBDBegin integrating 3rd quarter then ongoing

ii. Education outreach efforts through AYI and partners All partners TBDBegin integrating 3rd quarter then ongoing

i. Assign staff AYI Liaison and Outreach Coordinator South Bend Park Director

Possible part-time position or as support or to free up another person

Undetermined until cost and ramifications are more clear.

ii. Compile and manage master list of all orgs working with this age groupSouth Bend AYI Outreach Coordinator -Partnership organizations.

Only recognized expense is access to computer and labor

Completed 3rd quarter 2012 - ongoing maintenance

iii. Offer to collaborate for purpose – umbrella lead agency South Bend Parks AYI team

Costs are time and perhaps some printing and advertising Year Two - Launch Date

iv. Reciprocal listings of programs and missionsSouth Bend AYI Outreach Coordinator -Partnership organizations. Time and support costs

4th quarter - 2012 - then ongoing maintenance

v. Training of registration/programmers on availabilitySouth Bend Parks Offi ce Manager - Recpical partnership organizations

Absorbable in normal operations

Ongoing as the information becomes available

vi. Quarterly meeting to discuss potential alliancesSouth Bend AYI Outreach Coordinator -Partnership organizations. TBD Immediately, continuing

vii. Request specific liaisons from partnering agencies (police, schools, partners)

South Bend AYI Outreach Coordinator -Partnership organizations. Specifically R.O.C. TBD Immediately, continuing

d. Realistic/positive/media/communications campaigni. Either a completely new campaign would be launched with a new expense or existing outlets and tools would be used.

Parks Marketing/all staff/partnership agencies

Possible grant research for a larger campaign as a possiblility 2nd Quarter 2012 - ongoing

e. Utilize national tactics - Let’s Move – active families / www.livewell.org / other cities

i. Self-education on these initiatives is a critical part of the quarterly meetings and ongoing trends analysis

South Bend AYI Outreach Coordinator -Partnership organizations.

TBD - different initiatives will likely have different needs 2nd Quarter 2012 - ongoing

f. Change perception of overweight youth – realistic view of healthy BMI i. Utilize and convey healthy youth BMI for this age group

South Bend AYI Outreach Coordinator/ park programmer staff/ partner efforts

TDB - a large media compaign will have

3rd Quarter 2012 - ongoing incorporation into existing

g. Implement and communicate Safe City concepts i. Identify and find partners to implement Safe City conceptsAll City Departments and entities (current administration support?) TBD Current, ongoing

h. Prescription to Play program with physicians/hospitals i. Create program and implement outreach to medical staffThrough Partnership organizations. Having the programs and providers list

TBD - Possibly some printing costs.

Functioning program by 4th quarter, 2012

i. Provide guidelines for Food availability i. create policy guidelines for internal food availability for all affordances and support improved nutritional guideline for schools and other providers Park Administration Team staff time

2nd quarter 2012, approved by Park Board

SBPRD - Draft Warrant for Agency Action - Active Youth Initiative (AYI) Action Plan for Year Two 2012 - 2013To Increase Active Living among 10 -1 4 Year Olds - Actions That Will Be Initiated

1. Conduct an Educational Campaign to Change Culture and Perceptions

c. Ongoing organized work with partners

b. Get parents involved and educated

Action Plan Summary & Outcomes

Brainstorm and list

SPECIFIC steps you

and your agency will take to

increase your

RELEVANCE

List Your Keys to Relevance

Be the Key… Facilitate opportunities to participate

in active recreation and economic development

Provide access to parks and recreation facilities and active transportation

Take leadership to mobilize community-wide initiatives

Inform and educate public about healthy lifestyle choices and your role

Thank you for attending Keys to Relevance

Teresa Penbrooke, MAOM, CPRE

[email protected]

www.GPRED.org303-870-3884

Next Month… Blake Summer, Social Summer Camps This former Facebook staffer will share

social media secrets and social media ad strategies from her years working on the inside.

Do you have a social media presence that is worth reviewing? Please send me an email at [email protected] and Blake will choose and review some examples for her session.

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mailto:[email protected]

Have a safe and happy holiday season

Thank YOU!

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Government & Nonprofit

Keys to relevance