90% OF INNOVATION FAILSBASED ON 135 POST-MORTEM FAILURE ANALYSIS, CB INSIGHT, 2015

42%

29%

23%

19%

18%

No Market Need

Run out of Cash

Not the right Team

Get Outcompeted

Pricing/Cost Issues

SOLVING A LARGE ENOUGH PROBLEM THAT CAN BE UNIVERSALLY SOLVED BY A

SCALABLE SOLUTION

USER RESEARCH PROTOTYPING BUSINESS MODEL DESIGN

2

UgenTecSoftware for automated PCR analysis

AppinessSpot app

IDEA CONCEPT PoC PROTOTYPE PRODUCTTRENDS & TECHNOLOGY BUSINESS

EXPLORATIONEXPLORING OPPORTUNITIES

EXPERIMENTATIONTESTING SCENARIOS

LIVING LAB SERVICE OFFERINGCUSTOMER INSIGHT &

COCREATED CONCEPT

VALIDATED GO2M &

ROADMAP

GROWTHPRODUCT REDESIGNNEW BUSINESS

PROTOTYPES

MULTI-METHOD APPROACH

Value Proposition

service portfolio & market segments

designs / uses shares costs & revenues

offers

generatescosts

supports formalises

Value Network

roles & relationshipsactors

Financial Model

revenue sharing & model / NVP calculation

Functional Architecture

technical architecture & functionality

§ ECO-SYSTEM ANALYSIS

§ BUSINESS MODEL & GO2MARKET

§ ENGINEERING & TECHNICAL

§ SOCIAL, ETNO, …

WHAT CAN WE OFFER YOU?

1. PROJECT BASED INNOVATION SUPPORT1. IDEATION2. CO-CREATED DESIGN (& PROTOTYPE)3. VALIDATED MVP (& GO2MARKET)

2. COACHING1. LL BOOTCAMP2. LL PROGRAM OFFICE

3. TOOLS1. DUXIS (MODULAIR: PANELKIT / ESM)2. LLAVA3. …

5

Data driven iterations* with LLAVA

INTAKE

status

EXPERT INTERVIEWS

PROFILINGSURVEY & USER CO-CREATION

PRE-MEASUREMENT

CONTEXTUAL INQUIRY

LARGE SCALE FIELD TRIAL W/

PROTOTYPE

PSAP SURVEY

marketscan

current practice & context

segments & use cases

expectations User Behaviour

roadmap & go2market

EXPLORE EXPERIMENT

*Example Living Lab projectPROTOTYPING SUPPORT – SCRUM DEVELOPMENT PROCESS (WIREFRAMES, MOCK-UPS, PoC, …)

BUSINESS MODEL SUPPORT – PLATFORM TYPES, ANALYSIS & DESIGN

TAILORED INNOVATION SUPPORT (3-6 MONTHS)

50+ methods for learning and discovering social, contextual and functional requirements.

www.iminds.be/userinnovation

LL & DESIGN THINKING TOOLS

…

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CO-CREATE WITH LEAD USERS BASED ON INNOVATION RELATED CHARACTERISTICS

INTERNET CONNECTION LAPTOP DESKTOP GAME CONSOLE TV HANDHELD GAME CONSOLE TABLET FIXED TELEPHONE GSM SMARTPHONE WEARABLES DIGITAL TV FLATSCREEN (INCL SMART TV EN UHD TV)

ONLY CLASSIC TUBE TV

2015 (AUG-SEP)

91,2% 78,8% 51,1% 30,5% 15,8% 58,3% 70,4% 47,0% 68,5% 7,6% 85,6% 88,5% 8,6%

2014 (AUG-SEP)

92,4% 79,4% 54,3% 29,4% 14,5% 55,8% 68,4% 52,7% 57,3% 85,9% 83,7% 13,6%

2013 (AUG-SEP)

93,1% 78,7% 55,3% 27,9% 14,1% 41,4% 71,3% 62,4% 47,6% 86,0% 80,3% 16,9%

2012 (AUG-SEP)

91,4% 80,1% 66,4% 35,9% 24,7% 27,7% 72,7% 72,9% 38,5% 82,1% 77,5% 20,1%

2011 (AUG-SEP)

89,8% 76,3% 66,7% 38,1% 30,3% 13,1% 75,3% 76,4% 40,4% 75,9% 66,8% 30,3%

2010 (AUG-NOV)

85,3% 64,6% 65,4% 35,5% 28,9% 2,0% 74,8% 74,0% 23,5% 64,1% 61,1% 36,6%

2009-2010 (NOV ‘09-AUG ‘10)

81,0% 63,9% 63,4% 31,3% 26,3% 73,5% 74,6% 55,7% 47,0% 51,2%

2009 (APR-AUG)

77,7% 51,9% 63,1% 30,4% 22,2% 72,8% 69,5% 47,3% 42,5% 54,1%

ALPHA ANNA

“I don’t see why I wouldn’t participate. Researchers are helped with my advice and I really like testing new products.

When I also have a chance to win something, it makes my day!”

Research participation

Personal interestResearch question

How can Alpha Anna help ameliorating ourcommunication and research?

Research participation

Participated in >7 research phases, bothqualitative and quantitave (co-creationsession, interviews and surveys)

Alpha Anna works as a purchasing manager at an international company in Kortrijk, Belgium.She really loves her job but she tries to be active as much as possible in activities after workhours. She loves participating in games and competitions but not so much to win a price. She istogether with her husband for 8 years now. They live in a modern house and family isimportant for them.

Alpha Anna is an innovator. She likes to test new things and ameliorate them. She likes toknow about innovations and she feels certain needs earlier than other people. Her friends,family and co-workers see her as someone to look up to and follow her advice on innovations.They also go to her to ask for advice.

Alpha Anna always was fascinated by howtechnologies can influence the life of humanbeings. She always wanted to findout more about innovations andrecent technologies and she still is.In order to do this she subscribedherself to different research institutes and technology company R&D departments.

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City of Things connects 200,000 urban citizens with developers and tech entrepreneurs, through a massive amount of smart

devices spread over the city of Antwerp.

LIVING LAB –BRINGING THE LAB OUTSIDE INTO REAL-LIFE ENVIRONMENT

USER BEHAVIOURDASHBOARD

PROGRAMMABLE RULE-ENGINE

USER EXPERIENCE SAMPLING & USER BEHAVIOUR CHANGE

CONTEXT LOGGING

REAL-TIME TRIGGER

• LARGE SCALE• REAL-TIME• REAL LIFE

SET PRIORITIES, MANAGE & TRACK PROGRESS

Set priorities, manage & track progress.

ABORT19%

ADAPT40%

LAUNCH35%

The product is available on the market.

The product is still under development but expected to go to market soon.

Initial product is aborted, but a new product idea roadmap is initiated.

Product development is discontinued or will not go to market in its current form.

LIVING LAB INSIGHTS HAVE BEEN USED TO

RE-BOOT7%

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