Nonprofit 101

STORY TELLING

Donor Experience 101Bridget L. Brandt

HELLO!

Bridget L. BrandtDonor Experience 101#bridgetlbrandt

I don’t know everything, but I’m usually right…and always funny!

What we are going to do today…

1 Learn why story telling matters

2 Work together

3 Create our story

Why do this?1

The Harsh Reality

#bridgetlbrandt

DONORS

DONORS

Stories create an emotional connection Buy based on emotion / Rationalize it later with facts

Why Stories?

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WHY STORIESBecause that is what donors want to hear.

7- Community Philanthropy 2.0 survey

80% want to

hear about

IMPACT

74% want to

hear success stories

71% want to

hear about

organization

43% financial

accountability

So let’s do something!2

Charity Water--https://youtu.be/rphhfy4qCfc

Simon Senik--https://www.youtube.com/watch?v=IPYeCltXpxw

GREAT not good stories

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Why do we do this?• Passion

How do we do it? How are we successful?• Share what makes you good.

What do we do?• What happens if we cease to exist?

Why How What

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1.  Stories should be about real people who need something, hopefully something that YOUR organization provides.

2.  Allow the person in your story to have a real name, age, and to speak for themselves.

3.  Minds wander, get real quickly. In about 4-10 seconds your listeners tune out if you haven’t grabbed them. Don’t tell me you are going to tell me a story about someone, just tell it. Start with the person’s name, age and a few descriptive words.

4.  Keep your story short. Six words to two minutes is the length I recommend.

5.  Allow your story to cause me to feel something. Anger, sadness, happiness, pride—it doesn’t matter what the emotion is, I just have to feel something.

6.  Your story should have a moment when people see themselves or someone in their own lives. Could be their aging parents, the daughter of the person who made their latte today or their own child.

7.  The best stories are told by the person themselves. Clients telling their own stories are the most moving way to share how your organization makes a difference.

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TIPS of GREAT STORIES

ACTIVITY Donor Experience 101

Bridget L. Brandt

Build My Story

Where will we get the stories?

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BUT

THANK YOU!BRIDGET L. BRANDT

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