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Drinks sponsors: DIGITAL WILL TRANSFORM YOUR ORGANISATION – PRACTICAL TIPS FOR LEADERS CHAIR: MEGAN GRIFFITH GRAY HEAD OF DIGITAL AND COMMUNICATIONS, NCVO SPEAKERS: HELENA RAVEN HEAD OF DIGITAL, NSPCC JULIE DODD DIGITAL CONSULTANT AND AUTHOR OF THE NEW REALITY Partner sponsor: Media partner:

PM5: Digital will transform your organisation

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Page 1: PM5: Digital will transform your organisation

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DIGITAL WILL TRANSFORM YOUR ORGANISATION – PRACTICAL TIPS FOR LEADERSCHAIR:MEGAN GRIFFITH GRAYHEAD OF DIGITAL AND COMMUNICATIONS, NCVOSPEAKERS:HELENA RAVENHEAD OF DIGITAL, NSPCCJULIE DODDDIGITAL CONSULTANT AND AUTHOR OF THE NEW REALITY

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STAND UP!

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WHAT IS ‘DIGITAL’?

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DIGITAL

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SURVIVING AND THRIVING IN A NEW REALITY

JULIE DODD, DIGITAL CONSULTANT AND AUTHOR OF THE NEW REALITY

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WHAT IS THIS ‘NEW REALITY’?

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It’s our rapidly changing society

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And it’s also the name of report I produced last year

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4 ASPIRATIONS…

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#1BROADEN YOUR DEFINITIONS OF ‘DIGITAL’ AND ‘TECHNOLOGY’

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We often talk about digital in a very narrow way

Websites Email Apps Social

…which limits its power to be truly transformational

*

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Process &Infrastructure

Internal culture

Funding & Budgets

External services Skills

£

Digital technology affects everything

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#2PUT TECHNOLOGY AT THE HEART OF YOUR MISSION

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I would find it difficult to find an area of our business where there’s not potential for technology to improve what we do"Simon Gillespie, CEO, British Heart Foundation

(from The New Reality)

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Use technology to help people“

One of the six pillars of the British Red Cross corporate strategy 2015-2019

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#3DEVELOP A CULTURE OF EXPERIMENTATION

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Test

MakeLearn

Adopt a way of working that’s rapid, lean and iterative (you can get a lot more done)

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Small, iterative projects - not an expensive big bang.

Plan it, build it, launch it and learn from it in less than a year"Ed Humphrey, Director of

Digital, BFI(from The New Reality)

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#4SUPPORT PEOPLE TO ACHIEVE YOUR MISSION FOR YOU

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MAKING THE MOST OF THE NEW REALITYA FINAL STORY…

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You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.Buckminster Fuller

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If there was one thing we could change - it would be for leaders to be brave and open to this change.” Vicky Browning, Director, CharityComms

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THANKS

JulieDodd

[email protected]@Full online report available atthenewreality.info

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WHAT DID YOU FIND MOST INTERESTING OR CHALLENGING?What does it mean for • your approach to leading digital?• the culture of your organisation?

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DIGITAL LEADERSHIP- WHAT DOES IT REALLY MEAN?

HELENA RAVEN, HEAD OF DIGITAL, NSPCC

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WHAT DOES BEING A DIGITAL LEADER ACTUALLY MEAN?

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DIGITAL LEADERSHIPWHAT WORKS

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DESIGN USING DATA#1

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Question how organisational data is managed

Seek expert counsel on data strategy and not accept the status quo

Support the resourcing of data teams and actively seek out new skills

Always use data to inform business decisions

Challenge guesswork or personal preferences

Evaluate success/failure openly and honestly

Support continual review and iterate based on learning

WHAT MIGHT THAT LOOK LIKE?A DIGITAL LEADER WILL:

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#2PUTTING THE USER FIRST

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WHAT MIGHT THAT LOOK LIKE?

• Ask what evidence we have about user needs

• Be interested in how users already behave

• Challenge internally-driven decisions

• Care about making life easier for users

• Understand that what people think they want isn’t always what is needed

• Involve real users in product design

A DIGITAL LEADER WILL:

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NetawareAn advice website for parents on how to keep kids safe on social media, is now a hugely successful hero product for the NSPCC

Without asking the user: NSPCC experts talking to parents Social media platforms excluded from

contributing Mobile app only Didn’t include children in the conversation

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NetawareUser-led strategy: Understood parents wanted to hear

form peers and so used a peer review system

Recognised that parents wanted to hear from the platforms themselves so invited to engage

Knew parents wanted to know about their impact on children so asked children for their feelings

Responsive website and hybrid app

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#3EMBRACE AGILITY

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WHAT MIGHT THAT LOOK LIKE?

• Support the streamlining of process and procedure

• Trust expertise as well as hierarchy

• Encourage testing and learning

• Not confuse a lack of strategy for agility; being agile means being organised!

A DIGITAL LEADER WILL:

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THANKS

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WHAT DID YOU FIND MOST INTERESTING OR CHALLENGING?What does it mean for • your approach to leading digital?• the culture of your organisation?

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QUESTIONS

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FURTHER INFORMATION AND HELP• The New Reality thenewreality.info • Building a digital workforce (NCVO, free toolkit)

knowhownonprofit.org/tools-resources/building-a-digital-workforce

• Tech for common good (NPC, report) www.thinknpc.org/publications/tech-for-common-good

• 7 tips for digital transformation (Julie Dodd for NCVO, webinar) knowhownonprofit.org/organisation/orgdev/digital-transformation

• Third Sector Digital Leaders (SSE with Zoe Amar, course) www.the-sse.org/courses/third-sector-digital-leaders/

• Digital transformation and the CEO (Eduserv, Charity Comms and Acevo, report) www.eduserv.org.uk/insight/reports/Digital-transformation-and-the-CEO

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